Inbound anchor text?
-
I have 5 keywords that I would like to target.
I have created & optimised 5 pages on my website for these words. (1 keyword optimised per page)
Should I inbound keyword anchor text to my specific pages or hit the home page with the anchor text?
-
Socialdude, that may well be the case. It also looks more natural if you have keyword links going to internal pages. Typically you'd expect keywords for a home page to be the company's name or their main niche with more specific keyword links targetting internal pages.
It sounds like your keywords are working for your homepage at the moment, so you may want to continue with that. But I would add more diversity with internal pages at the same time.
-
Here the real issue. My homepage is already ranking for my 5 keywords but they are more or less in position 8 on page 1 of google. I was thinking that when I create the 5 pages focusing on the keywords they would give me that extra bit of a push up the ranks.
-
If you created targeted landing pages then you are hoping to get those pages ranked for those search terms I assume.
Link to the internal targeted pages if you want them to rank for that keyword, unless you see the homepage already ranking for that term, if it is, then the homepage has a definite chance to rank even better. If nothing is yet ranking then go for the targeted internal landing page.
-
Well ideally I would like the homepage to rank for the keywords. Homepage it is, cheers
-
It depends on whether you want your homepage or those subpages to be ranked on the given keyword.
"Link Juice," or the value of an inbound link, decays with each step. The more pages it has to pass through, the less value it will provide. If you want the homepage to rank for all 5 phrases, then link to the homepage using those phrases, otherwise link to the subpages and allow them to creep up in the SERPs.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor Text is Showing as Blank
Hi SEO Experts, If I add link on Image without alt tag, Would Search Console be shown anchor text as BLANK?
Technical SEO | | Rajesh.Prajapati1 -
SEO-impact of mouseover text on header pictures
Hi, what do you reckon of taking away the mouseover effect on the header pictures seen on www.viventura.de/reisen/peru?
Technical SEO | | viventuraSEO
We are thinking of eliminating the mouseover text to make User Experience even better but are worrying that our ranking might go down when doing so. Any experiences, any help is highly appreciated!
Thanks, Benno0 -
What is the verdict on using negative text indent on a slider
Hi, I am trying to work out the best way of developing a slider on a page which may include text that I'd like indexed by search engines. One method I've read about is to use negative text indent, but people seem undecided on whether this is a good / bad / fine technique with regards to SEO. I'd be interested in hearing the communities views and experience on this. Thanks in advance.
Technical SEO | | JagexSEO0 -
Is it okay to use anchor text almost exclusively for inbound links?
We are not spammy - each link is earned through a long process of relationship building and targeted guest post writing. Because of this, we like each link to have anchor text and they don't point to the same page or have the same anchor text. Is this still something to be worried about? Do we still need to include plain URLs (wwww.example.com) for some of those links?
Technical SEO | | BlueLinkERP0 -
Google Cache Version and Text Only Version are different
Across various websites we found Google cache version in the browser loads the full site and all content is visible. However when we try to view TEXT only version of the same page we can't see any content. Example: we have a client with JS scroller menu on the home page. Each scroller serves a separate content section on the same URL. When we copy paste some of the page content in Google, we can see that copy indexed in Google search results as well as showing in Cache version . But as soon as we go into Text Only version we cant see the same copy. We would like to know which version we should trust, Google cache version or the TEXT only version.
Technical SEO | | JamesDixon700 -
With regard to tabbed content or accordions for text... would it be better to break these out into individual pages for SEO?
We often get asked by clients if they have a lot of content about a particular subject: would it be better to break that information out into smaller chunks as separate pages, OR would it be good to build a tabbed content container or accordion feature on one single page? Does anyone have any opinion on this in regards to SEO?
Technical SEO | | chansen0 -
No inbound links. Should I link-build or create new content?
I have a PR4 site with good traffic but the blog is not very popular--the posts do not generate any backlinks and hardly get any traffic. Yet, I continue to kick out a new post every week. Site: http://www.stadriemblems.com/
Technical SEO | | UnderRugSwept
Blog: http://www.stadriemblems.com/blog/ I keep posting content so that Google keeps crawling the site and viewing it as fresh (and yes, I'm posting for my human visitors' benefit too!), but I'm wondering if eventually this will hurt more than help if Google detects all these new pages are not being linked to, and therefore starts viewing the site as low quality and devalues it. So should I: Keep posting Stop posting and build links to the posts Try to promote my blog to get more traffic and hope people link to it Something else or some combination of the above0 -
During a site platform transition, should we 301 redirect all URLs or only those with inbound links?
We have an ecommerce client transitioning to a new platform. Due to the nature of the platform, all the pages will have different URLs. There are between 7000-8000 total pages on the website. We wrote 301 redirects for all URLs which are showing inbound links. Unfortunately, automating this process is pretty difficult and hand writing URLs for 8000 links is unfeasible. Is it worth investing the time to 301 redirect all 8000 URLs, or are we safe with only doing those with inbound links? One other option would be to implement a generic redirect for all the rest of the old URLs that sends them to the homepage. Would this be a good compromise?
Technical SEO | | outofboundsdigital0