Could Website redesign be a cause of drop in rankings?
-
We had a complete redesign of our website and moved it over to wordpress several months ago. As url's changed, we had appropriate 301 redirects done. Rankings for our top keywords dropped, but others remained intact.
Our SEO company told us rankings drop when a redesign is done, but I thought if we did all redirects properly (which they approved), it wouldn't be much of a problem. Additionally, we've been steadily adding good new content.
Any advice?
-
If you still kept the same platform and haven't touched any on-page factors like META tags and such, then simply changing the design the correct way shouldn't affect the rankings negatively. If it's done the right way, then your rankings will stay that same (or) if might just DROP in rankings A LITTLE BIT. Again, only if done the correct way.
-
Without knowing the exact URL and which pages were redirected it is difficult to predict why your rankings have dropped. I've made a laundry list of areas that may be causing the issue.
1. Onsite Factors have Changed
If the content on the website has change significantly then your website may be less relevant to the keywords you are targeting. That could cause an instant drop. I would also check the onsite factors such as Title tags and URL structure.
2. Speed
I personally use WordPress so I know it's quite speedy, however, if your new site has a slower load time that can sometimes lead to a drop in rankings. Did you move to a new host after the redesign? If the new host is slower that could also be causing the problem.
3. Internal Linking Structure
Did your old website has a significant amount of internal links that were passing juice? If the new design doesn't feature internal links that could be the cause.
4. Double check the 301 redirects
I'd ensure that the SEO firm you are working with has actually completed the redirects. It may also be worth while to check your domain authority to ensure that you have actually redirected all of the pages that were passing value. If your domain authority has dropped, that may be an indication that not all of the important pages have been redirected properly.
5. Submit your new sitemap
It may be as simple as Google has not yet had an opportunity to index all of the new pages properly. I'd ensure you do a sitemap submission through the webmasters interface just to make sure.
Once again I don't have enough info to provide you with an exact solution, however, these are common ranking issues and may be worth investigating.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need suggestion: What is the best internal linking structure for our website to gain in SEO & UX too?
Hi all, We have 3 different editions of our product we are selling with 20 features. 1st edition & 2nd edition comes with 15 features in which 10 are common in each edition. 3rd edition comes with all 20 features. Now what's the best way to interlink and show the navigational menu to highlight 3 editions and features as well? Much appreciated if some one refer me a website with such structure. Thanks
Web Design | | vtmoz0 -
Log-in page ranking but not homepage
Our homepage is outranked by log-in page for "primary keyword" in Google search results; for which actually our homepage was optimised. I have gone through the other answers for the same question here. But I couldn't find them related with our website. We are not over optimised. We have link from top navigation menu of blog to our homepage. Does this causing this?
Web Design | | vtmoz1 -
SEO Consulting for HUGE Website. How Big Is TOO Big Of A Change?
SEO Consulting for a HUGE Website. Their h1 tags have instagram/twitter, h2 have their menu/what's trending and h3 is the article title. Here's what I want to do... MY MAIN QUESTION: This site has tens of thousands of pages, all articles beyond the few dozen category/tag pages they have. If I change the structure to the following, will it be too much of a system shock to Google? Will this actually HURT them? Currently on the site: - h1 tags point to Twitter/Instagram sidebar widgets
Web Design | | BrianGilmore
h2 tags point to the menu/what’s trending section (which is the same on every page)
h3 points to the Title of the Article I want to change it to this: - h1 tags should delineate the article's name. That's all they should really be used for.
h2-4 should be reserved for article subheadings to be used by the editorial staff. EDIT: 30% of their >11 million monthly uniques come from search. I don't want to eff with that, but the way that NONE of their pages have optimized words, they have no sitemap, webmaster tools and are still doing this well makes me think that even putting in minimal changes to tidy things up will help them bring it to 70% organic search.0 -
Brainstorm for a Car Classifieds website. Would you guys mind help me brainstorm?
Hey Mozers... Would you guys mind help me brainstorm? My client contact me and he wants to build a car classified kind of website for Utah. He wants to make the website from scratch, he has a pretty good budget and plan on using online marketing together with traditional marketing. If you were building your own car classifieds sites and budget was not a problem what would you include in your site? (ex: responsive, native ios app, blog, free tool for tell the user the value their car, etc) How would you do the online marketing? Which car Classified site do you like? why? Thanks Felipe
Web Design | | Felip30 -
Website URL Structures - Which does Google prefer or does it matter?
Which URL structure does google prefer..............OR DOES IT REALLY MATTER? Option A www.example.com/services/service#1 - this is the default that wordpress uses Option B www.example.com/service#1
Web Design | | webestate0 -
Need some advice on changing website around.
I want to make some changes to my personal website and need a little help. I originally hired someone to create this site for me several years ago. Most of the site (including the home page) is html, but the blog part (/blog) is wordpress. The main site hasn't been updated in a few years (although the blog has been updated more often.) I'm not really targeting any keywords on my site (other than just my name) so I'm not really concerned about loosing any rank or anything. I"m just curious what the best route to go should be. Would you suggest keeping the site's format "as is" so to speak? (make the front page a landing page so to speak that links to my various sites, a little bio, etc; keep an about page, contact, /blog, etc...? ) Or should I go the more traditional route and make the blog the front page? Another route is to someone keep the most recent (1,2,or 3) posts on the home page (landing page) and sort of make it a landing page / recent post page. It's sort of like that now, only the main page just links to the most recent post instead of actually adding the post, if that makes sense. There maybe some themes out there that would work well, so feel free to suggest one if you know one that would work. I think the Aboutme.com pages look pretty nice and will let you use a custom domain, but I'm not sure. (And it's not a complete theme, so not sure that's the best option.) Thanks!
Web Design | | NoahsDad0 -
Site redesign and links?
I have a real estate website. On my sidebar I have about 16 links to pages on various neighborhoods. I templated my site using dream weaver so the same sidebar and links are on every page. I'm thinking of redesigning the sidebar and having one link that will take visitors to a page where all the neighborhood links will be and then from there visitors can choose whichever link to go to a specific neighborhood info page. I am doing this to clear space on my side bar for other content and links. What impact would this have on my home page? The website is bronxpad.com if anyone wants to check it out and provide feedback.
Web Design | | bronxpad0 -
Websites with only one "html file" and page href # is good for SEO?
I bought one website from templatemonster that contains only one HTML and the pages are generated by links (PROGRAMACAO) My website: www.nextformaturas.com.br This is good in term of SEO? or it is better an website with deveral pages with diferent contents? What are the pros and cons? I really lost on this.
Web Design | | Naghirniac0