Bad neighborhood linking - anyone can share experience how significant it can impact rankings?
-
SEOMoz community,
If you have followed our latest Q&A posts you know by now that we have been suffering since the last 8 months from a severe Google penalty we are still trying to resolve. Our international portfolio of sports properties has suffered significant ranking losses across the board.
While we have been tediously trying to troubleshoot the problem for a while now we might be up to a hot lead now. We realized that one of the properties outside of our key properties, but are site that our key properties are heavily linking to (+100 outgoing links per property) seems to have received a significant Google penalty in a sense that it has been completely delisted from the Google index and lost all its PageRank (Pr4)
While we are buffed to see such sort of delisting, we are hopeful that this might be the core of our experienced issues in the past i.e. that our key properties have been devalued due to heavy linking to a bad neighborhood site.
My question two the community are two-fold:
-
Can anyone share any experience if it is indeed considered possible that a high number of external links to one bad neighboorhood domain can cause significant ranking drops in the rank from being top 3 ranked to be ranked at around a 140 for a competetive key word?
-
The busted site has a large set of high quality external links. If we swap domains is there any way to port over any link juice or will the penalty be passed along? If that is the case I assume the best approach would be to reach out to all the link authorities and have tem link to the new domain instead of the busted site?
Thanks /Thomas
-
-
You could surely be penalized. If you really must link to them for some reason use nofollow at least
-
Thank you for the responses guys, it is very aligned with our plan.
Additional question that fits the context, are there any good "penalty checker" tools out there that would allow an easy way to pass by urls and it gives feedback if a site has likely received a penalty?
From our understanding, a serious penalty results in
- loss of page rank
- site being completely deindexed from Google
Are there any other signals?
Thanks /Thomas
-
I agree with you completely on items "a" and "c", but I disagree on item "b".
There are some pages such as your home page for which you cannot easily change the URL. Even if you could change the URL, you would create a 301 from the old page to the new page which would cause the bad external link to your site to follow to the new page along with your backlinks.
You simply cannot be penalized for the bad link to your site unless Google has reason to believe you paid for that link. If your site could be penalized for a bad site linking to you, then competitors would simply create "bad' sites and link to your site. There is simply nothing you can do about it.
-
It is absolutely possible, Google is very smart.
a) Remove your external links to any penalized sites.
b) If you have links from penalized sites pointing to internal pages on your site, let those pages 404 and make new URLs for them. If you have bad links pointing to your homepage that is much more time consuming because you'll need to reach out to all the webmasters and have them remove any bad links pointing to your homepage.
c) Submit reconsideration requests in webmaster tools, explain exactly what happened and what steps you're taking to remedy the situation. Include something new that you did in each letter so they see the progress you are making. Good luck! Don't buy or sell links!
-
If you link to a "bad" site, then you can definitely be penalized. A link is a "vote" for the site. You are vouching for them. There is clearly discretion involved, but you described your site as "heavily linking" to the penalized site so you are likely to be penalized for that act.
Any penalties can be passed along to a new site. Don't try to avoid the penalty by changing URLs and 301'ing to a new site.
You really need to view Google as a highly intelligent, highly experienced organization. Penalties are supposed to be very painful. The headache you are experiencing is supposed to convince you and others to ensure this issue never happens again. It's like "scared straight" is for people and the legal system.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Disavowing Affiliate Links - Domain or Actual Affiliate Link?
Hi everyone, Hope you're all having a great day, I have a question in regards to a site which I am about to disavow. Over the past 2 months a certain page of ours has dropped from the 2nd page, all the way to the 7th. I haven't been able to diagnose why, however, yesterday I discovered that a site has been using an Lafitte link on his sidebar, the link is a do-follow. Webmaster tools indicates that this site has linked to us over 24,000 times. I understand that this link could potentially ruin our rankings - however, in terms of disavowing, what is the best approach here? Do I disavow their domain, or do I disavow the actual affiliate link also? The link is placed within an image, once the image is clicked it redirects you to another link for a second then redirects to our money site. We have got in touch with our affiliate program and they have made the link a no-follow, however, we are pretty certain this site is causing issues for us and we want to go ahead and disavow. Thanks, Brett
Intermediate & Advanced SEO | | Brett-S0 -
Can't understand our Ranking; DA, PA and On Page all better than Competiton; Ranking no where
Our rankings are up and down but our domain is clean, DA and PA good
Intermediate & Advanced SEO | | AlexSTUDIO18
and there is really in depth content which is all original. We are at a bit of a loss; The site is
http://www.fightstorepro.com I can use the phrase "Boxing Gloves" as an example
http://www.fightstorepro.com/gear/gloves/boxing-gloves.html PA 26 , DA29
Good original content; Video content, On page grade A
Not ranking in top 50 places?? The competitor in Pos4 is not matching our placing Anyone shed any light on this?0 -
How can a website have multiple pages of duplicate content - still rank?
Can you have a website with multiple pages of the exact same copy, (being different locations of a franchise business), and still be able to rank for each individual franchise? Is that possible?
Intermediate & Advanced SEO | | OhYeahSteve0 -
Does anyone know of any tools that can help split up xml sitemap to make it more efficient and better for seo?
Hello All, We want to split up our Sitemap , currently it's almost 10K pages in one xml sitemap but we want to make it in smaller chunks splitting it by category or location or both. Ideally into 100 per sitemap is what I read is the best number to help improve indexation and seo ranking. Any thoughts on this ? Does anyone know or any good tools out there which can assist us in doing this ? Also another question I have is that should we put all of our products (1250) in one site map or should this also be split up in to say products for category etc etc ? thanks Pete
Intermediate & Advanced SEO | | PeteC120 -
Can pages compete with each other? Inbound links & domain authority, How to determine problem areas?
Heyy, I'm having some pretty big SEO issues. 😞 We have had some drops in our ranking. We're 5th page or worse depending on location for a few of our keywords that we used to rank well for. There are all sorts of random non relevant sites outranking us for the term "stickley" and "stickley furniture" One thing I noticed is that we are ranking for a different page for each keyphrase. Our home page is ranking for "Stickley" and our stickley page is ranking for "Stickley Furniture" Is this normal? I guess Google is just picking what it see's as what's more relevant. Is it possible that these two pages are "competing?" Do similar phrases linking to different pages cause pages to "fight" or unevenly disperse link juice? I'm having trouble knowing which page I should send inbound links to since Google seems to be linking similar keywords to different pages. How much should I stress about which pages I receive links on? Is it true that any inbound link to a site site will help increase its overall domain authority and overall SEO? What should I be focusing on? I've added 301 redirects for non WWW as well as tried to make the pages well optimized for SEO. Should I just add more related content to the pages? I know backlinks are important but I'm having a really hard time figuring out how to get links that aren't just spammy forum post footers or junk directory submissions. The thing that bothers me is we were ranking well and then suddenly are way back. We have never done any black hat SEO of any sort. I feel a bit stuck and confused at the moment 😞 Thanks in advance for any help!
Intermediate & Advanced SEO | | SheffieldMarketing
-Amy0 -
Link Juice Vs. Page Rank
What is better from an SEO point of view a Page with Page Rank of 5 with 0 clicks linking to your site or a page with a Page Rank of 3 with 1000 clicks linking back to your site? Is link juice important? do search engines count Link Juice?
Intermediate & Advanced SEO | | SEODinosaur0 -
OOPS!! My website links the most to me, I can't get it??
Today, I have checked Google webmaster tools to get answer of following question. Who links the most to my website? I was assumed that Google webmaster tools provide me list of external website where I have created my text links. But, I can't get it when see my own website links the most to me. (4652??) I checked my other websites which are integrated in Google webmaster tools. They also developed on same platform as well as same internal linking structure. But, I am not able to find out similar issue over there. That's why I am quite confuse with Vista Store. How can I solve it? Does it really matter? "Open Site Explorer is my favorite one and always using that to get it done. But, Google webmaster tools is also active & free so why should I not jump in to... 🙂 "
Intermediate & Advanced SEO | | CommercePundit0 -
Can Anyone show me a site that has followed the seomoz seo rules
Hi i have been reading the seo information on here which is very interesting and i would like to know if anyone can point to any sites that have followed the rules and advice. It is great when you can read the info and rules but i feel it is also better to see a site that has followed the rules and to hear from people who have followed the information and put them into practice and explain what results they have got. I am currently building the following website http://www.womenlifestylemagazine.com so it would be great to see a site that has followed all the rules and who can explain if they work or not.
Intermediate & Advanced SEO | | ClaireH-1848860