How long does a Google penalty last if you have fixed the problem??
-
Hi
I stupidly thought that it would be a good idea to set up a reciprocal links page on my website named 'links'. I did this because my competitors were linking to these pages so I though it would be a good idea and I genuinely didn't know that you could be punished for this. Within about 3 weeks my rank dropped about 3 pages.
I have since removed the links and the page was cached last Friday but the site still appears to have a penalty. I assumed when Google cached the page and saw the links were not there anymore that the penalty would be lifted.
Anyone got any ideas?
ps. The competitor websites had broken their links pages into various categories relating to the website i.e. related directories etc. so this might be why they weren't penalized.
-
So do you say if I got penalty by Google then they must mail me about why I got penalty. If none mail comes then it's not a penalty.
-
If it is an algorithmic penalty, it will just bounce back, but it can't hurt to file the reconsideration request in the meanwhile. This can take a bit of time though as mentioned above.
We had a weird one recently where the site was seemingly filtered down to like the 6th page of results for queries it was first and second for. We found lots of other sites had stolen content from the site. We rewrote the pages in question on our site as it was easier than dealing with the content thieves, put a recon in and before we knew it, we back, stronger than ever before.
I have seen a bunch of weird variations, filters and penalties so without a link it's tough to comment further but my email is on my profile if it helps. Can never learn enough about google penalties and the like so happy to take a look my friend.
Cheers
Marcus -
The website has thousands of quality links and these are added on a weekly basis as it is in a very competitive category....Even more so in the last month since this happened.
Let's hope that it bounces back but in my opinion this feels like a penalty.
-
I doubt very much that it's an actual penalty. You may find that it bounces back up if you build a couple of good links
-
Hi Shelly
Yes I'm definitely thinking about sending a re-consideration request. I guess my main issue is why the hell don't Google tell you if you've done something wrong!
To answer you questions the site is still on Google just dropped considerably. It has a healthy page rank of 52.
-
You can fairly easily check what sort of penalty has been applied by checking the below;
-
Does your site appear on google's first page for your domain name? If no then you may have had a penalty
-
Does your site appear if you search for an exact phrase of about 5-6 words? If no then you probably have some sites linking in which have been devalued
You say that you've added a page of links; if these are spammy links then this could have a negative effect on your rankings. If google sees that you are in effect 'voting' for spammy sites it may devalue your sites status in itself (especially if your link profile isn't top notch).
I would work on creating some more, high quality links into your site and you should see the rankings restore to normal.
Google sometimes takes a few weeks to put your site back to where it belongs after something like this happens, and so you may need to wait a bit longer for it to bounce back.
If not you can always send a re-consideration request, even if your site isn't penalised; explain you made a mistake with the low quality links and you've now removed them. and they may restore value to your site
-
-
Cheers for that. I can't post the link as don't want to give out my clients details. However if you give me your email I can send it to you.
Thanks
-
If you have seen a sudden and stark drop in traffic, like a cliff in your analytics, then it is more likely to be penalty of sorts. Though, prior experience has taught me, these are not always for what you think they are for.
If you want to post a link I will try to give you a 10 minute review and see if we can spot anything else that may be causing problems.
Marcus
-
Hi thanks for replying.
Yes the website has very strong content and the backlink profile is very good. The site was ranking well for about 6 months in roughly the same position so this has came out of the blue on the only thing I've done differently was set up the links page.
It has also came to my attention that the sites I was linking to may be bad neighbourhoods.
On your point about devaluation - yes the site has 2 or 3 sites linking with sponsored links. They provide a large number of links.
-
Google doesn't directly penalize you for bad links. Even JC Penney, who was caught in a massive link buying scheme, didn't get a direct penalty. They experienced what it sounds like you're experiencing: link devaluation. Keep in mind, however, that reciprocal links aren't worth a lot to begin with so I'm hesitant to pin all your drop on that.
Have you looked at your Linkscape profile for your site or looked at Open Site Explorer to see how your backlink profile looks?
Does your site have strong content?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My website is my name. Overnight it went from being the number one google search to not showing up at all when you google my name. Why would this happen?
I built my website via square space. It is my name. If you google my name it was the number one hit. Suddenly 2 weeks ago it doesn't show up AT ALL. I went through square spaces SEO check list, secured my site etc. Still doesn't show up. Why would this happen all of the sudden and What can I do? Thank you!
Intermediate & Advanced SEO | | Jbark0 -
Google + and Schema
I've noticed with a few of the restaurant clients I work with that Schema isn't contributing at all to their SERP -- their Google + page is. Is there any way to have more control over what Google is pulling to help make UX better? I.e. showing photos of the restaurant without a logo, etc.
Intermediate & Advanced SEO | | Anti-Alex0 -
Homepage not ranking in Google AU, but ranking in Google UK?
Hey everyone, My homepage has not been ranking for it's primary keyword in Google Australia for many months now. Yesterday when I was using a UK Proxy and searching via Google UK I found my homepage/primary keyword ranked on page 8 in the UK. Now in Australia my website ranks on page 6 but it's for other pages on my website (and it always changes from different page to page). Previously my page was popping up at the bottom of page 1 and page 2. I've been trying many things and waiting weeks to see if it had any impact for over 4 months but I'm pretty lost for ideas now. Especially after what I saw yesterday in Google UK. I'd be very grateful if someone has had the same experience of suggestions and what I should try doing. I did a small audit on my page and because the site is focused on one product and features the primary keyword I took steps to try and fix the issue. I did the following: I noticed the developer had added H1 tags to many places on the homepage so I removed them all to make sure I wasn't getting an over optimization penalty. Cleaned up some of my links because I was not sure if this was the issue (I've never had a warning within Google webmaster tools) Changed the title tags/h tags on secondary pages not to feature the primary keyword as much Made some pages 'noindex' to try and see if this would take away the emphases on the secondary pages Resubmitted by XML sitemaps to Google Just recently claimed a local listings place in Google (still need to verify) and fixed up citations of my address/phone numbers etc (However it's not a local business - sells Australia wide) Added some new backlinks from AU sites (only a handful though) The only other option I can think of is to replace the name of the product on secondary pages to a different appreciation to make sure that the keyword isn't featured there. Some other notes on the site: When site do a 'site:url' search my homepage comes up at the top The site sometimes ranked for a secondary keyword on the front page in specific locations in Australia (but goes to a localised City page). I've noindexed these as a test to see if something with localisation is messing it around. I do have links from AU but I do have links from .com and wherever else. Any tips, advice, would be fantastic. Thanks
Intermediate & Advanced SEO | | AdaptDigital0 -
Time for Google to change the emphasis?
Why doesn't Google recommend that links are nofollow as standard, via HTML5, etc., with follow being added if the link is on a quality site (defined by PR, or whatever.) and adds value. Wouldn't this save alot of time? Then they could whack all the sites with coding that doesn't comply, couldn't they? Also, instead of enabling negative SEO, why doesn't Google simply focus on wiping out the sites developed simply to pass on PR. I'm sure we could all send them a few thousand suggestions!
Intermediate & Advanced SEO | | McTaggart0 -
Why my blog ranks poorly on Google ?
Hi 🙂 I need help for my blog, my blog http://www.dota2club.com/ for many keywords it is not in first 50 results on google. What am i doing wrong ? Can you tell me what errors / mistakes i have made and what can i do to improve my blog ? Thank you !!!
Intermediate & Advanced SEO | | wolfinjo0 -
Am I buying links according to Google?
I have the opportunity to sponsor a variety of sections in a variety of .edu sites. Really appealing since they will both provide high quality traffic as well as to help our rankings... (maybe 🙂 )... Anyway this opportunity involves a monetary exchange, no different than advertising in Adwords and/or buying a display ad with the NYT. The links will be both text and banner... With follow links. My questions to you guys are: Is this practice penalize? And will display ads pass link juice also? Thanks for the help...
Intermediate & Advanced SEO | | dhidalgo10 -
Custom Attributes in Google Places
Hi Guys I'm looking for some clarity of what I can and can't add to the custom attribute fields in a Google Places listing. From my understanding, you can add additional information about your services, but not what those services are. The issue I'm trying to resolve is that a client of mine offers far more than the 5 services/ category options Places allow. They are a home services company, covering all sorts from plumbing, painting and decorating, through to extensions etc. They have about 25 different services. At the moment I'm restricted to just getting rankings for 5 services (correlated to the categories in Places), when I'd like to rank locally for them all. As Google is showing local results for most search queries related to their services whether those searches are geographically modified or not, I'm in a position where even if I am ranking top 5 organically for the terms, I'm still on bottom of page 1, or top of page 2. Would it be wise to add these additional services to the custom attributes section of the Places listing, or would this set off the potential for a listing suspension? Any ideas how to combat this problem would be very welcome.
Intermediate & Advanced SEO | | PerchDigital0 -
Why does this page not show in google at all?
www.lavenderblue-flowers.co.uk Sorry for formatting, below is the source. There are alot of blocks from robots.txt but is there anything easily rectified to get this site SOME visibility? Duplicate content maybe PANDA had it? No backlink profile too which isnt helping but even still, surprising to see a domain auth of 1. Thanks in advance for any responses. DOCTYPE HTML PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html><head><meta content="text/html; charset=UTF-8" http-equiv="Content-Type"><meta http-equiv="expires" content="Fri, 17 Jun 2011 12:06:27 GMT"><title>Bridport Interflora Florist, Lavender Blue, Dorset, DT16 3XDtitle><meta name="description" content="Lavender Blue in Bridport, Dorset, DT16 3XD delivers to Interflora florist based in Bridport is a well established family run business with a dedicated team of florists. We specialise in beautiful wedding flowers and take great pride in our funeral tributes, floral arrangements designed for any occasion for local, national and worldwide delivery."><meta name="keywords" content="Bridport,Interflora Florist,Lavender Blue,Dorset,DT16 3XD"><meta name="abstract" content="Interflora florist based in Bridport is a well established family run business with a dedicated team of florists. We specialise in beautiful wedding flowers and take great pride in our funeral tributes, floral arrangements designed for any occasion for local, national and worldwide delivery."><meta name="robots" content="index,nofollow"><link rel="stylesheet" type="text/css" href="/kernel/styles/print.css?new=new" media="print"><link rel="stylesheet" href="/kernel/styles/d4.css?designtype=d4;theme=blue;" type="text/css"><style type="text/css">style><script language="JavaScript1.2" src="/kernel/utils.js?new" type="text/javascript">script><script language="JavaScript1.2" type="text/javascript" src="/kernel/interflora.js?head=1;si=1000343;">script><script language="JavaScript1.2" type="text/javascript">script><script language="javascript"> var b_site_url = getcookie('b_site_url');if (b_site_url != "" && !getcookie('referral_id') && location.protocol == 'http:' && b_site_url != location.host && location.pathname.indexOf('catalog2') == -1) location.href = location.protocol + "//" + b_site_url + location.pathname + location.search;script>head><body><img border="0" src="/kernel/images/speck.gif" width="1" height="1" alt class="nospace"><div id="page-body"><table class="page-topbanner" border="0" cellpadding="0" cellspacing="0"><tr><td background="/kernel/images/d4/border-blue_03.gif" align="left" valign="top"><img src="/kernel/images/d4/border-blue_01.gif" alt>td><td colspan="2" style="background-image: url(/kernel/images/d4/border-blue_03.gif); background-position: top; background-repeat: repeat-x;"><img src="/kernel/images/speck.gif" width="300" height="50" alt>td><td align="right" valign="top" background="/kernel/images/d4/border-blue_03.gif"><img src="/kernel/images/d4/border-blue_04.gif" alt>td>tr><tr><td style="background-image: url(/kernel/images/d4/border-blue_05.gif); background-repeat: repeat-y;" align="left" valign="top"><img src="/kernel/images/d4/border-blue_01b.gif" alt>td><td valign="top" class="sd-image_only" id="sd-logo_store" colspan="1" rowspan="1"><img src="/kernel/imageload?ttl2=15;table=content_images;key1=fd_img_2606422_1" alt="" title="">td><td class="logo-if" align="right"><img src="/kernel/images/logo-if.png" alt="interflora.co.uk the flower experts™">td><td style="background-image: url(/kernel/images/d4/border-blue_07.gif); background-position: right; background-repeat: repeat-y;"> td>tr><tr><td style="background-image: url(/kernel/images/d4/border-blue_05.gif); background-position: left; background-repeat: repeat-y;" colspan="3" align="center"><table id="website" cellspacing="0" border="0" align="center"><tr><td colspan="3" id="fol_address">1 Lilliput Lane, Bridport, Dorset, DT16 3XDtd>tr><tr><td id="email" colspan="3"><b>Email:b> lavenderblueflowers@hotmail.co.uktd>tr><tr><td style="padding-right:10px;"><b>Phone:b> 01308 459145td><td style="padding-right:10px;"><b>Fax:b> 01308 458417td>tr>table>td><td style="background-image: url(/kernel/images/d4/border-blue_07.gif); background-position: right; background-repeat: repeat-y;"> td>tr><tr><td style="background-image: url(/kernel/images/d4/border-blue_05.gif); background-position: left; background-repeat: repeat-y;" colspan="3" align="center"><div class="page-topmenu"><table class="page-topmenu" cellspacing="0"><tr><td id="account"><a href="/myaccount/"><img src="/kernel/images/d4/icon-account.gif" style="margin: 3px 3px 4px 3px; vertical-align: middle;" width="15" height="13" alt="My Account">My Accounta>td><td id="menu"><a href="/">Homea><img class="bullet" src="/kernel/images/speck.gif" width="2" height="2" alt style="margin: 10px 4px 10px 4px;"><a href="/page.xml?page_name=about">About Usa><img class="bullet" src="/kernel/images/speck.gif" width="2" height="2" alt style="margin: 10px 4px 10px 4px;"><a href="/page.xml?page_name=delivery">Delivery Infoa><img class="bullet" src="/kernel/images/speck.gif" width="2" height="2" alt style="margin: 10px 4px 10px 4px;"><a href="/page.xml?page_name=contactus">Contact Usa>td><td id="cart"><a href="/shopcart/"><img src="/kernel/images/d4/icon-shopcart.gif" style="margin: 3px; vertical-align: middle;" width="14" hieght="14" alt="Shopping Basket">Shopping Basketa>td>tr>table>div>td><td style="background-image: url(/kernel/images/d4/border-blue_07.gif); background-position: right; background-repeat: repeat-y;"> td>tr>table><p id="browser-warning" style="display: block; padding: 2px; border: 2px solid #FC9F85; margin: 0px; background-color: #FDFFC4;"><b>For your information:b> This message has appeared because we've noticed your browser doesn't fully support all functions of this site. For further information please <a href="/page.xml?page_name=faq">click herea>.p><script language="JavaScript1.2" type="text/javascript">var theBrowser = navigator.userAgent.toLowerCase();if(is_nav7up || (parseInt(is_moz_ver) >= 1) || is_ie5_5up || theBrowser.indexOf("safari") != -1) {hideElement('browser-warning',0);}script><table class="body" border="0" cellspacing="0" cellpadding="0"><tr><td align="left" valign="bottom" style="background-image: url(/kernel/images/d4/border-blue_05.gif); background-position: left; background-repeat: repeat-y;"><img src="/kernel/images/d4/border-blue_05.gif" alt>td><td class="menu" valign="top"><img src="/kernel/images/speck.gif" width="150" height="1" border="0" alt><br><form method="get" action="/search/index.xml" id="leftnav_search"><table border="0" cellspacing="0" class="global-search"><tr><th colspan="2">SEARCHth>tr><tr><td width="50%"><input class="text" type="text" name="keywords1" id="search" value maxlength="50" size="15">td><td align="left"><input type="submit" class="button" name="search" id="search" value="GO">td>tr><tr><td colspan="2" align="left"><a href="/search/advanced_search.xml">Advanced Searcha>td>tr>table>form><div class="menusection"><a class="menuParent_off" id="parentcat_2003443" href="/catalog/category.xml?category_id=2003443"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">Anniversaryspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_2003443">div><a class="menuParent_off" id="parentcat_2003453" href="/catalog/category.xml?category_id=2003453"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">Congratulationsspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_2003453">div><a class="menuParent_off" id="parentcat_4" href="/category/flower-arrangements/"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">All Flower Bouquetsspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_4">div><a class="menuParent_off" id="parentcat_2003493" href="/catalog/category.xml?category_id=2003493"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">Sympathy & Funeralspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_2003493">div><a class="menuParent_off" id="parentcat_2003463" href="/catalog/category.xml?category_id=2003463"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">Thank Youspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_2003463">div><a class="menuParent_off" id="parentcat_2001478" href="/category/same-day-flowers/"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">Same Day Flower Deliveryspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_2001478">div><a class="menuParent_off" id="parentcat_2124203" href="/category/summer_flowers/"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">Summer Flowersspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_2124203">div><a class="menuParent_off" id="parentcat_2003403" href="/category/luxury-flowers/"><div class="spacer">div><span class="menu-bullet"><img src="/kernel/images/arrow.gif" class="menu-bullet">Luxury Flowersspan><div class="spacer">div>a><div class="menuChildren" id="menuChildrencat_2003403">div><a class="menuParent_off" id="parentcat_1000343" href="/catalo
Intermediate & Advanced SEO | | ewanstevenson0