What is wrong with this site
-
Hello,
I need advice regarding design ( current design as well as any changes ) and seo advice as to what we should do to promote the site. The site in question is -
Thanks
-
Hi Atul.
Shelly offers a great response and gets a thumbs up from me. A few points of feedback to add in addition:
-
the site is currently duplicated. It is available in both the www and non-www URL format. This major issue needs to be addressed
-
The site is social with facebook. Add google+ and twitter as well.
-
Social sharing can be added to each and every "product" which in this case is the papers.
-
For the home page, I dislike seeing index.php. It is not helpful to users nor search engines. Which URL looks nicer to you? http://allkindofessays.com/index.php or http://allkindofessays.com/
-
The GoDaddy SSL certificate is fine, but the "SSL Certificates" text underneath it is totally unnecessary and I would remove it.
-
On your home page the sidebar has "Subjects" and the exact same links and subjects are shared in the main page area. I would suggest one or the other but not both.
-
Shelly mentions a XML sitemap but I would recommend an HTML sitemap for users, not XML. The XML sitemap is great for search engines, not users.
Good luck.
-
-
Atul,
To start with, I would direct you to the following resource;
http://www.seomoz.org/beginners-guide-to-seo
It contains surprisingly good tips for people beginning SEO and some gems for experts alike.
Looking at your site, I would suggest the following;
-
Reduce the number of links on your home page. The big 'blob' of links of the tops looks incredibly spammy on first glance and you need to categorise these. Perhaps under a 'New Essays' category and then maybe just include a few 'featured' new additions at the top. Adding an image and a short description for each of these may also help with the look and feel of the site.
-
Get rid of the ' in FAQ'S at the bottom and replace it with a small s. Not a big one, but it's bad grammar.
-
Your H1 tag is too long. It should concentrate on a particular keyword or brand you are targeting for your home page. Perhaps 'All Kind Of Essays'
-
The alt text for your images could be better utilised. Put some more appropriate and keyword rich alt text.
-
The page is missing a meta description. Although not a big impact on SEO, it's useful to show in the search engines so that users have an idea of what the site is about
-
You need to start building some quality inbound links to the site. The beginners guide above has a good section on this. Make sure the links are high quality, perhaps guest blogging. You could also submit the site once it's cleaned up to some quality directories such as Yahoo Directory and Best of the Web. Avoid spammy directories.
-
Is there an incentive to donate a paper? I can't see one at the moment. Maybe you want to be creative and award users points or something similar to attract paper submissions.
-
There's no text on the home page describing what your site is about. You need to have an informative and eye catching blurb to describe the page. You can then drop the odd keyword in here and use it to hook people in so they don't just bounce straight back off your site.
-
Create an XML sitemap
-
If you want to restrict Google's bots to access certain sections, create a robots.txt file in the root directory.
I would definitely consult the guide at the top of this response, it should help no end; it also contains useful links to other useful articles on how to optimise a page well and build links effectively.
I hope this helps
-
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Site Architecture tool for analysis my & competitors site?
Hello All, I am really confused with my current architecture for Ecommerce site, can you please suggest any tool or software where I can analysis mine and competitors site architecture ? Thanks!
On-Page Optimization | | pragnesh96390 -
Do Google Know What People Are Doing On My Site?
I run an ecommerce site and am keep to increase the time on site and reduce bounce rate. I have had some good results from writing good articles and advertising them on Outbrain and Twitter; both of these metrics have improved. However, I am wondering if Google will see this. Clearly if people land on the pages from the SERPS and return there they will know what is happening but will they know if people get there from an advert?
On-Page Optimization | | T0BY0 -
Competitor Out Ranks My Site
Hi This is my first question on SEOMoz and I am confused how a competitor can out rank me for a local search term SEO Tamworth. I have a higher Page Authority, Domain Authority, Number of links etc.. Would this be down to the quality of the links to my site or could it be down to the structure. I score an A for SEO on the on page analysis. Regards James
On-Page Optimization | | Cocoonfxmedia0 -
Can Cascading DropDown HELP improve site architucture?
Our online stores is selling furnace filters. http://www.furnacefilterscanada.com We have 4 different qualities furnace filters and each of them are avaible in almost 50 different sizes. My store is setup with almost 200 different products. ( 4 filtres X 50 sizes) None of them have variable. I'm looking for a solution to help customers to find there furnace filter size fast and easy on our HOME page. I find this cascading dropdown option http://www.asp.net/ajaxLibrary/AjaxControlToolkitSampleSite/CascadingDropDown/CascadingDropDown.aspx where I wiil setup 3 options to select: filter width filter lenght filter depth Will it be the best options? Now my store is setup with categories and it is not the best solution. http://www.furnacefilterscanada.com This was a lots of work to create 200 different products. The reason I did this is because when searching in search engine, vistors will use such keywords: 16x20x4 filter 20x25x2 furnace filter a/c filter 10x20x1 replacement filter online 20x20x1 16x25x5 filter toronto and so on... Must keywords request in search engine will included the furnace filter size. Thank you for your help, BigBlaze
On-Page Optimization | | BigBlaze2050 -
Site Architecture: How do I best Optimize for Similar Keywords?
Hello Moz Community! I'm really struggling trying to decide on an improved site architecture. I run an online proofreading & editing website. This leaves us targeting many different niche keywords. For example: blog editing/proofreading, essay editing/proofreading, book editing/proofreading, resume... you get the point. I feel like editing & proofreading are similar enough to target on the same page(s). However, the issue is that I'm also having to deal with what I'm calling derivative keywords. For example, when I try to optimize for 'essay editing/proofreading', I also have to think about: paper editing, paper editor, paper correction, edit my paper, etc. I would have no problem optimizing the page for 'essay editing' in the title, H1, etc. and then targeting these words as secondary keywords within the body text, etc., however, I keep thinking 'a large slice of a small pie is better than a small slice of a big one.' You see, the keyword 'essay correction' has only about one-third the monthly searches as 'essay editing', but it is 50% less competitive. The same is loosely true for the rest of the 'derivative' keywords. I'd have no problem building specific pages for these derivative keyword groups, however, I'm very concerned how this would effect my site from a user experience perspective. I don't want to have a master "services" page with links to book editing, resume editing, essay editing, etc. and then also show paper editing, essay correction, etc. To me, this would be confusing... "What's the difference between essay editing and paper editing?". Any guidance is much appreciated. This has got my head spinning! Thanks!
On-Page Optimization | | TBiz0 -
Good Internal Site Structure Idea?
Hello SEOMoz, After reading a bunch of your Site Structure articles, I've decided to make ours more flat. There are numerous pages on our site which are linked to directly from our homepage, wasting mysterious amounts of Link Juice every day. I want to remove most of these links so that the Fewer, and now more heavily weighted, Homepage Links will be more powerful... but I am worried that the pages which I am knocking down to the 3rd tier level already have high rank and are distributing this Juice to other pages. The problem is that 3 of these 9 pages are great for assisting our sales team, so I cannot take those 2 links off of the homepage...so I will be forced to Nofollow them instead. I am worried this is cutting down the number of pages on the site, also cutting out content which was previously indexed. Is this whole thing a good idea at all? And should I just leave those 2 pages alone because I can't remove the link? I'm thinking maybe I should rel=canonical it back to the homepage? I am ultimately trying to rank the homepage for the keyword "POS Software" and this is my on-site strategy for it. Maybe adding a link from those 2 pages that say "POS Software" back to the homepage is the best bet in this scenario? I am trying to learn the absolute best thing to do instead of guessing. Thanks! Derek
On-Page Optimization | | DerekM880 -
One site with one product or multi product website
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall. If i make 1 site for each product i get several advantages Domain name has keyword Title tags etc will be dedicated to one keyword only. Disavantage - Backlinking for each domain will become tougher. Advantage of one site onl Good management Seo / backlinks becomes easier Blogging to attract traffic becomes easier Can target a lot of keywords through business blogging Disadvantages Can become messy with unimportant keywords gaining importance. SO WHAT DO YOU THINK??? One site per product or One site for all products?
On-Page Optimization | | hith2340 -
Same H1 tag in header across entire site
Should I have the same H1 tag in my header through out my entire site? Or is this considered to be self canalization for my main keywords. For example right now I have an H1 tag with my main targeted keywords on every page on my site, even if the pages content doesn't necessarily match the keywords in the H1 tag.
On-Page Optimization | | TRICORSystems0