Should I include my help desk link?
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My website has a link to our help desk. I was considering a 'do not follow' since I don't think it should be included. However, are there any benefits to including it since there are A LOT of articles and pages on our help desk (though it's aimed at our curent customers, not new or potential customers)?
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Why wouldn't you want to include a link to your help desk? If it's a resource that visitors will use then you should include it.
As for a nofollow link, this is just going to stop link juice being passed to your hepdesk page, but other links on your page will pass less link juice as a consequence, so without more information, it doesn't seem to make sense to do this.
If there's a reason why you don't want visitors to access the help desk then don't include the link at all.
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