Strategy for interlinking
-
what is the best strategy for a good mesh inner portion or inheritance of PR to deep pages of a site, such as a real estate site that includes many dynamic URLs following the attendance lists of ads including photos ds property.
-
Hi! We're going through some of the older unanswered questions and seeing if people still have questions or if they've gone ahead and implemented something and have any lessons to share with us. Can you give an update, or mark your question as answered?
Thanks!
-
When I see questions about PageRank I always first point to this Awesome Pagerank Document. It lays it all out for you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can you combine YouTube and on-site hosting as part of a Video SEO strategy?
My question is sparked by how Moz uses its Whiteboard Friday videos. We are currently capturing video stories from our customers. Its excellent and engaging content we'd love to share with a wider audience. I'm puttting together a strategy for video SEO to drive traffic to our site and Moz's approach intrigues me. As we know, the world of video rich snippets changed in 2014 - their appearance in universal search reduced dramatically and what remained was almost entirely (90%+) YouTube snippets. Useless if you're looking to drive traffic to your own site. Of course, it's still possible to earn SERPs for video in Google video search, but I imagine the search volume is greatly reduced. From what I can see, first Moz host their Whiteboard Friday video on Wistia, complete with transcript and whiteboard capture. Suprisingly, I see no Schema markup for video. Can anyone shed a light as to why this might be a good idea? 3-6 months later the same video is then uploaded to youtube, with the same title and a similar description. The end result is multiple SERPs in universal search, almost always in the following order: the original post on Moz a YouTube result complete with a video rich sippet This has me asking the following questions - I have some theories - but i'd love your input: Why use two platforms to upload and host the video? Why not just YouTube? Why avoid using Schema on the Wistia video hosted on the original post? Surely, this would allow an additional result in Google Video Search? Why wait 3-6 months after the first post to upload the YouTube video?
Intermediate & Advanced SEO | | RobertChapman0 -
Strategies for best use of competitors expired domain
I recently bought an old competitors expired domain that was ranking around the page 2 or 3 on Google for most keywords that I target. Curious as to best strategy for utilizing this domain: 1. set up some content with back links to my own domain
Intermediate & Advanced SEO | | IsaCleanse
2. Set up redirects to set up all of the competitors old domain URLs to corresponding sections on my website
3. Something else?0 -
SEO Strategy help
Hi, I run a B2B 3rd party retail ecommerce site and I am kind of stuck on how to implement my SEO strategy.
Intermediate & Advanced SEO | | steve45058
So I learned from AdWords data that the best converting words to my site is the (Brand name, Model Number). Many of my B2B customers already know what they want/are looking for. Now this is all fine and dandy for adwords, but I don't really know how to implement this strategy on the SEO side. I do rank decent for some of these product keywords, but 99% of them I do not (which confuses me because some of the brands I rank high for are the more popular brands eg. more competition.) When I do keyword research on SEMRush or another site, it tells me that the competition for this type of keyword strategy is extremely high. Any Help, Advice would be greatly appreciated. Thanks!1 -
Link building strategy
Hello Moz Community, For the last couple of months we have been trying to improve our ranking in Google UK for the keyword "church candles" http://www.wattsandco.com/church-supplies/church-candles.html We’ve been contacting relevant interiors/lifestyle blogs to feature our candles including anchor text linking back to our page. Our anchor text has been predominately our brand (Watts & Co) but also other key search terms (Watts and Co church candles, Watts and Co pillar candles). We have been tracking our ranking for the keyword “Church candles” using the Moz “ Rank Tracker” and we started on position 15 in Google UK. We went up to 12 briefly before moving down every week to 15, 17, 19 and 22. We checked today and we have moved back up slightly to 19. Our progress seems to be a bit slow and inconsistent. We wanted to reach out for any advice on how we can move up? If there was any way we can improve our strategy? Here’s the links we have built so far: http://nostalgiecat.blogspot.co.uk/2015/10/what-autumn-means-to-me.html http://blog.pollyrowan.com/2015/10/5-small-ways-to-decorate-your-home-that.html http://www.happyhomebird.com/2015/10/watts-co-candles-for-cosy-autumn-home.html http://www.frolic-blog.com/2015/10/beeswax-candles-for-fall/ http://hisforhomeblog.com/lighting/watts-co-church-candles/#axzz3qhqN1wzA http://lorilangille.blogspot.co.uk/2015/11/sponsored-post-watts-and-co.html http://www.californiahomedesign.com/product-finds/waxing-poetic-must-have-candles Thanks so much!
Intermediate & Advanced SEO | | roberthseo0 -
Local ranking (keyword) strategies
Hello SEOmozers, I've been working on improving all components of my SEO skills for the past 6 months. I have definitely had some great victories and some gray defeats. My newest challenge is local ranking for a home improvement company. My target is to rank them locally with Google within the top 7 results. I have managed to do so, but only for one keyword "windows and doors CITY". My campaign, in terms of anchor text has a wide variety of long and shortail keywords, I have not concentrated on the above keyword. My question is, how do I go about to rank this website in the local results for all other keywords "windows CITY", "window replacement CITY", etc... What I don't understand is how Google picks up which keywords to rank the website locally for, and which ones to ignore. Any information will be well received. Cheers, Nikster
Intermediate & Advanced SEO | | thenikster0 -
C Block IP Links Strategy
Hi guys i run a web design company and have around 50 sites that i have designed most dont have links but to us i was considering adding a footer link that will link to a blog page within that site, each post on each site will have unique content about the project and about us as a design company. As you can see most of my ip address are c blocks, any advice here please, thanks in advance Example Ip list
Intermediate & Advanced SEO | | Will_Craig
abc.32.230.1
def.20.252.37
ghi.48.68.82
zz.32.229.131
zz.32.231.208
zz.32.253.87
xx.170.40.170
xx.170.40.172
xx.170.40.232
xx.170.40.247
xx.170.40.32
xx.170.43.200
xx.170.44.103
xx.170.44.105
xx.170.44.108
xx.170.44.111
xx.170.44.127
xx.170.44.137
xx.170.44.146
xx.170.44.157
xx.170.44.77
xx.170.44.81
xx.170.44.86
xx.170.44.95
xx.170.44.96 [question edited by staff to remove full IP addresses]0 -
Best strategy for "product blocks" linking to sister site? Penguin Penalty?
Here is the scenario -- we own several different tennis based websites and want to be able to maximize traffic between them. Ideally we would have them ALL in 1 site/domain but 2 of the 3 are a partnership which we own 50% of and why are they are off as a separate domain. Big question is how do we link the "products" from the 2 different websites without looking spammy? Here is the breakdown of sites: Site1: Tennis Retail website --> about 1200 tennis products Site2: Tennis team and league management site --> about 60k unique visitors/month Site3: Tennis coaching tip website --> about 10k unique visitors/month The interesting thing was right after we launched the retail store website (site1), google was cranking up and sending upwards of 25k search impressions/day within the first 45 days. Orders kept trickling in and doing well overall for first launching. Interesting thing was Google "impressions" peaked at about 60 days post launch and then started trickling down farther and farther and now at about 3k-5k impressions/day. Many keywords phrases were originally on page 1 (position 6-10) and now on page 3-8 instead. Next step was to start putting "product links" (3 products per page) on site2 and site3 -- about 10k pages in total with about 6 links per page off to the product page (1 per product and 1 per category). We actually divided up about 100 different products to be displayed so this would mean about 2k links per product depending on the page. FYI, those original 10k pages from site2 and site3 already rank very well in Google and have been indexed for the past 2+ years in there. Most popular word on the sites is Tennis so very related. Our rationale was "all the websites are tennis related" and figured that the links on the latest and greatest products would be good for our audience. Pre-Penguin, we also figured this strategy would also help us rank for these products as well for when users are searching on them. We are thinking through since traffic and gone down and down and down from the peak of 45 days ago, that Penguin doesn't like all these links -- so what to do now? How to fix it and make the Penguin happy? Here are a couple of my thoughts on fixing it: 1. Remove the "category link" in our "product grouping" which would cut down the link by 1/3rd. 2. Place a "nofollow" on all the links for the other "product links". This would allow us to get the "user clicks" from these while the user is on that page. 3. On our homepage (site2 & site3), place 3 core products that change frequently (weekly) and showcase the latest and greatest products/deals. Thought is to NOT use the "nofollow" on these links since it is the homepage and only about 5 links overall. Heck part of me debated on taking our top 1000 pages (from the 10k page) and put the links ONLY on those and distribute about 500 products on them so this would mean only 2 links per product -- it would mean though about 4k links going there. Still thinking #2 above could be better? Any other thoughts would be great! Thanks, Jeremy
Intermediate & Advanced SEO | | jab10000 -
What is your onsite linking strategy?
So there are a few different routes to take when you're SEOing your site. My quest is to determine which is the best way to approach this. Let's use a real life example of a product. It's project management software, online collaboration software, employee scheduling tool, business process streamlining tool, client management tool and task/to do manager. It works for virtually any industry. I've created my keyword document and it's HUGE. I've created my wireframe with related keyphrases in buckets. Each one of the example keyphrases listed above have slight variations then a whole list of long tails. I have a few options as I see it: Create site sections within the main site that focus on each (This can make the site look slightly sloppy and categories would have to be masked so it doesn't appear spammy) Create a page in the blog relevant to each keyphrase and link all subsequent blog posts within that keyphrase family directly to that blog post (This seems like my best option) and have cta's or conversion mechanisms on this page Link all keyphrases to the home page (Seems like a terrible idea) Not sure if I answered my own question here, but I'd love to hear what everyone else thinks. What are your thoughts?
Intermediate & Advanced SEO | | cmdsonline0