Google analytics - help
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Hello,
What is meant by campaign expiration in Google analytics ? The default value is 6 months. what does it mean ?
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To track the results of your campagnes (in Analytics) on the internet you can add some Analytics code to links. For example ' utm_campaign=summer2011' . When visitors reach your site via a link which contains the Analytics code " utm_campaign=summer2011", Analytics will allocate this visit to this (self defined) campagne.
Google Analytics stores the type of referral information in a cookie. The expiration date for the cookie is set as 6 months into the future.
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Atul Sharma,
from what it looks like, from this thread: http://code.google.com/apis/analytics/docs/gaJS/gaJSApiCampaignTracking.html#gat.GA_Tracker._setCampaignCookieTimeout
That a campaign you might have setup is about to expirer. By default the campaign tracks for a 6 month time period. If you click the _setCampaignCookieTimeout button when you land on the page, you can read more info on the topic. I am not an analytics expert I just Googled your topic and read around and found this. I hope it helps.
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How do we reset it ?
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You just need to reset it.
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So, does it mean that campaign will be expired after 6 months and we won't be able to track the campaign.
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It's something to do with setting campaigns through the URL builder tool isn't it?
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