On-Site Optimization Tips for Job site?
-
I am working on a job site that only ranks well for the homepage with very low ranking internal pages. My job pages do not rank what so ever and are database driven and often times turn to 404 pages after the job has been filled. The job pages have to no content either. Anybody have any technical on-site recommendations for a job site I am working on especially regarding my internal pages? (Cross Country Allied.com)
Any help would be much appreciated.
-
I have a couple thoughts for you:
Make sure that your database is creating pages that are crawlable by search engines.
Create unique content for those pages that are optimized for keywords and other SEO best practices. Especially check what HTML your database is spitting back out, not all CMSs are created equal.
As far as what to do with those job pages after the position is filled, that's really up to you. I do think that people expect filled jobs to disappear into the void. Though you could put a "FILLED" announcement on the page and create something where it would recommend unfilled jobs that were similar. On an e-comm site I worked on, we decided to leave up sold out product pages, but make it super clear they were sold out (and of course, they were not linked internally anymore), due to the traffic coming from search engines who'd crawled those pages and external links. Then the pages had a "recommended products" on them which drove people to similar items.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why my site not ranking
Hello everyone, can anyone suggest me, where i am having problem in my site www.suntechengineers.com, i know content is less,
Intermediate & Advanced SEO | | poojathakar
but any other things that i am missing in my site? Is There any on page query please let me know, i need urgently getting up this,please help thanx in advance0 -
Do I have to optimize every page on my site?
Hi guys I run my own photography webstie (www.hemeravisuals.co.uk Going through the process optimizing my page for seo. I have one question I have a few gallery pages with no text etc? Do I still have to optimize these ? Would it rank my site lower if they weren't optimized? And how can i do this sucessfully with little text on these pages ( I have indepth text on these subjects on my services & pricing pages? Kind Regards Cam
Intermediate & Advanced SEO | | hemeravisuals0 -
Why is my m-dot site outranking my main site in SERPs?
My client has a WP site and a Duda mobile site that we inherited. For some reason their m-dot site is ranking on P1 of Google for their top KWs instead of the main site which is much more robust. The main site might rank beyond page 5 when the generic home page for their m-dot site appears on P1. Does anyone have any idea why this might be happening?
Intermediate & Advanced SEO | | Etna0 -
Tips for improving this page
I have made a content placeholder for a keyword that will gain significant search volume in the future. Until then I am trying to optimize the page to rank when the game launches and the keyword gains volume. http://hiddentriforce.com/a-link-between-worlds/walkthrough/ Is there anything I can do to improve the optimization for the phrase 'a link between worlds walkthrough' A lot of my competitors are already setting up similar placeholder pages and doing the same thing. I have 2 fairly large gaming sites that will place a banner for my walkthrough on their site. I did not pay for the links. I do free writing/ other services in exchange for this. I have been sharing the link socially. It has almost 200 likes and a handful of shares, tweets, g+ votes
Intermediate & Advanced SEO | | Atomicx0 -
More Indexed Pages than URLs on site.
According to webmaster tools, the number of pages indexed by Google on my site doubled yesterday (gone from 150K to 450K). Usually I would be jumping for joy but now I have more indexed pages than actual pages on my site. I have checked for duplicate URLs pointing to the same product page but can't see any, pagination in category pages doesn't seem to be indexed nor does parameterisation in URLs from advanced filtration. Using the site: operator we get a different result on google.com (450K) to google.co.uk (150K). Anyone got any ideas?
Intermediate & Advanced SEO | | DavidLenehan0 -
Redirection strategy for mobile site
Hello folks! I am just about to launch a mobile specific version of our website. We were not able to make the main site responsive so have decided to make a seperate copy on an m dot subdomain. I have kept the url structure identical between both sites and added a canonical url on the mobile pages pointing to the desktop site. I will detect and redirect all mobile devices and googlebot mobile crawler to the m dot site. The questions i have are as follows... Is that the best approach if you use a mobile specific site on a seperate subdomain? What type of redirects should i use to send mobile users (and googlebot mobile) to the mobile site? My mobile site does not have all the pages the desktop site has. What happens if i redirect a mobile user from a page on the desktop site to a page on the mobile site that does not exist? (will give 404 currently). I guess i could maintain a list of valid mobile urls but this would be a pain (and a bit of an overhead) Your help is most appreciated Regards
Intermediate & Advanced SEO | | RobertHill0 -
What is wrong with my site?
I could use suggestions/input. My site is consistently being beaten by doorway pages with zero to no content. In fact, on the keyword "lawrenceville plumber" I am being beaten by a KID with a blank wordpress installation. I really need help determining what my issues are and what I can do to help. According to all of the graders, ranks, etc my site is great. I have written tons of unique content, have added a blog unique articles and self-helps. Please help! My site is www.akinsplumbing.net. Thanks!
Intermediate & Advanced SEO | | chuckakins0 -
Migrating a site from a standalone site to a subdivision of large .gov.uk site
The scenario We’ve been asked by a client, a Non-Government Organisation who are being absorbed by a larger government ministry, for help with the SEO of their site. They will be going from a reasonably large standalone site to a small sub-directory on a high authority government site and they want some input on how best to maintain their rankings. They will be going from the Number 1 ranked site in their niche (current site domainRank 59) to being a sub directory on a domainRank 100 site). The current site will remain, but as a members only resource, behind a paywall. I’ve been checking to see the impact that it had on a related site, but that one has put a catch all 302 redirect on it’s pages so is losing the benefit of a it’s historical authority. My thoughts Robust 301 redirect set up to pass as much benefit as possible to the new pages. Focus on rewriting content to promote most effective keywords – would suggest testing of titles, meta descriptions etc but not sure how often they will be able to edit the new site. ‘We have moved’ messaging going out to webmasters of existing linking sites to try to encourage as much revision of linking as possible. Development of link-bait to try and get the new pages seen. Am I going about this the right way? Thanks in advance. Phil
Intermediate & Advanced SEO | | smrs-digital0