Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Transferring authority from one domain to another
-
My dilemma
For example: If I have a website ranking at number 11 for (Keyword) and there is a site named www.(Keyword).com ranking at number 12 for (Keyword), if I were to buy this site and redirect to my own site, would this be at all beneficial?
Any advice would be much appreciated!
-
If NearlyKeyword.com has a lot of links that do not duplicate the links of Keyword.com then I think that you will increase the linkauthority and domainpopularity of Keyword.com. I would expect to see a rise in SERPs across the entire site.
I would expect the same thing to happen in the opposite direction - if Keyword.com redirects to NearlyKeyword.com...... but I would put my money on Keyword.com as the stronger site to receive the redirect.
What percentage? I don't know.
What does a keyword.com bring to me?..... The most powerful thing. It makes me feel like "the man" in the keyword business and gives me greater mental energy to work on the site. That is a powerful force.
-
EGOL - I always appreciate your answers.
A question arises with this: If NearlyKeyword.com purchases Keyword.com and 301's each url to the new site URL's (Keyword.com redirects now to NearlyKeyword.com) does it increase the aggregate value in a one to one addition assuming all links and content are different (obviously this is a stretch and there are other factors). If no, then with two similar ECommerce sites as above, similar content, similar on site optimization, etc. what would one transfer to the other? Would it even be a 5% increase in domain or page rank?
If the Domain name is the only change and there is a cost that would not be recouped for say 3 to 4 years, is it even a reasonable idea? Could they not insure that they have good keyword use in the urls and spend the money on other SEO, etc. and be better served?
I do think the keyword domains rank a little easier for exact match queries, but have not seen a significant conversion increase one to the other when I am comparing multiple sites under my management all targeting the same keywords.
Good question. Good answer EGOL.
-
Wow.... if you can buy Keyword.com I would grab it and redirect my current site to it. The only reason I would not do that is if my current site had enormous branding value or was much broader in products and services than that keyword.
Keyword domains rank a little easier for exact match queries and my experience says that they have a slightly better conversion rate than most other domains.
Your original question... if you buy and redirect would it help?.... Yes, the link value of the site would transfer to the page that was the target of the redirect.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does CTR Affect Ranking & Authority? Can PPC Influence That Too?
Hi everyone, Good CTR and bounce rate seem to affect rankings positively, but what about domain authority? Is that something built entirely on links and semantics, or does CTR play a factor too? Consider a homepage ranking for its brand name. Switching off any brand PPC will increase the natural listing's CTR. Would that have a positive SEO impact on the homepage/domain?
On-Page Optimization | | tprg0 -
Two Word Company Name (Combined to One) & SEO
Hi All, I'm dealing with a company that has a two word name like "GreatCompany". They rank #1 for that but not for "Great Company". The phrase is not super competitive, but obviously they are not writing the company name with two words anywhere on their site. Has anyone had to deal with something like this? Thinking about creative solutions but I'm fairly sure we're going to need to use the name both ways to have an effect here (or use PPC to augment) but I don't really love the idea of doing that... will feel very odd and inconsistent for visitors. Thanks!
On-Page Optimization | | ketanmv0 -
How do I PERMANENTLY change an incorrect URL link with one of my keywords?
Hello, I received an “F” grade on my on-page report for one of my keywords. I noticed that the URL linked with that keyword was wrong. After changing it to the correct URL, I received an “A.” However, the change was not permanent. How do I permanently change the URL? I don’t see any “Save Changes” or “Apply Changes” button anywhere. Thank you!
On-Page Optimization | | jampaper0 -
Multiple domains vs single domain vs subdomains ?
I have a client that recently read an article that advised him to break up his website into various URL's that targeted specific products. It was supposed to be a solution to gain footing in an already competitive industry. So rather than company.com with various pages targeting his products, he'd end up having multiple smaller sites: companyClothing.com companyShoes.com Etc. The article stated that by structuring your website this way, you were more likely to gain ranking in Google by targeting these niche markets. I wanted to know if this article was based on any facts. Are there any benefits to creating a new website that targets a specific niche market versus as a section of pages on a main website? I then began looking into structuring each of these product areas into subdomains, but the data out there is not definitive as to how subdomains are viewed by Google and other search engines - more specifically how subdomains benefit (or not!) the primary domain. So, in general, when a business targets many products and services that cover a wide range - what is the best way to structure the delivery of this info: multiple domains, single domain with folders/categories, or subdomains? If single domain with folders/categories are not an option, how do subdomains stack up? Thanks in advance for your help/suggestions!
On-Page Optimization | | dgalassi0 -
301 redirects from several sub-pages to one sub-page
Hi! I have 14 sub-pages i deleted earlier today. But ofcourse Google can still find them, and gives everyone that gives them a go a 404 error. I have come to the understading that this wil hurt the rest of my site, at least as long as Google have them indexed. These sub-pages lies in 3 different folders, and i want to redirect them to a sub-page in a folder number 4. I have already an htaccess file, but i just simply cant get it to work! It is the same file as i use for redirecting trafic from mydomain.no to www.mydomain.no, and i have tried every kind of variation i can think of with the sub-pages. Has anyone perhaps had the same problem before, or for any other reason has the solution, and can help me with how to compose the htaccess file? 🙂 You have to excuse me if i'm using the wrong terms, missing something i should have seen under water while wearing a blindfold, or i am misspelling anything. I am neither very experienced with anything surrounding seo or anything else that has with internet to do, nor am i from an englishspeaking country. Hope someone here can light up my path 🙂 Thats at least something you can say in norwegian...
On-Page Optimization | | MarieA1 -
Hyphens in Domain Name
I have a client who is a business broker. I have just begun working with them, and they are trying to determine the best domain name to use - they have several. business-broker-alabama.com vs businessbrokeralabama.com Which one of these has more value? I know that search engines have somewhat devalued keywords. The first one probably has a little more SEO value, but is going to be a drag in terms of marketing -- saying "business hyphen broker hyphen alabama" is going to get old for them. Thanks!
On-Page Optimization | | csmithal0 -
One site with one product or multi product website
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall. If i make 1 site for each product i get several advantages Domain name has keyword Title tags etc will be dedicated to one keyword only. Disavantage - Backlinking for each domain will become tougher. Advantage of one site onl Good management Seo / backlinks becomes easier Blogging to attract traffic becomes easier Can target a lot of keywords through business blogging Disadvantages Can become messy with unimportant keywords gaining importance. SO WHAT DO YOU THINK??? One site per product or One site for all products?
On-Page Optimization | | hith2340 -
How do we handle sitemaps in robots.txt when multiple domains point to same physical location?
we have www.mysite.net, www.mysite.se, www.mysite.fi and so on. all of these domains point to the same physical location on our webserver, and we replace texts given back to client depending on which domain he/she requested. My problem is this: How do i configure sitemaps in robots.txt when robots.txt is used by multiple domains? If I for instance put the rows Sitemap: http://www.mysite.net/sitemapNet.xml
On-Page Optimization | | nordicnetproducts
Sitemap: http://www.mysite.net/sitemapSe.xml in robots.txt, would that result in some cross submission error?0