Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Transferring authority from one domain to another
-
My dilemma
For example: If I have a website ranking at number 11 for (Keyword) and there is a site named www.(Keyword).com ranking at number 12 for (Keyword), if I were to buy this site and redirect to my own site, would this be at all beneficial?
Any advice would be much appreciated!
-
If NearlyKeyword.com has a lot of links that do not duplicate the links of Keyword.com then I think that you will increase the linkauthority and domainpopularity of Keyword.com. I would expect to see a rise in SERPs across the entire site.
I would expect the same thing to happen in the opposite direction - if Keyword.com redirects to NearlyKeyword.com...... but I would put my money on Keyword.com as the stronger site to receive the redirect.
What percentage? I don't know.
What does a keyword.com bring to me?..... The most powerful thing. It makes me feel like "the man" in the keyword business and gives me greater mental energy to work on the site. That is a powerful force.
-
EGOL - I always appreciate your answers.
A question arises with this: If NearlyKeyword.com purchases Keyword.com and 301's each url to the new site URL's (Keyword.com redirects now to NearlyKeyword.com) does it increase the aggregate value in a one to one addition assuming all links and content are different (obviously this is a stretch and there are other factors). If no, then with two similar ECommerce sites as above, similar content, similar on site optimization, etc. what would one transfer to the other? Would it even be a 5% increase in domain or page rank?
If the Domain name is the only change and there is a cost that would not be recouped for say 3 to 4 years, is it even a reasonable idea? Could they not insure that they have good keyword use in the urls and spend the money on other SEO, etc. and be better served?
I do think the keyword domains rank a little easier for exact match queries, but have not seen a significant conversion increase one to the other when I am comparing multiple sites under my management all targeting the same keywords.
Good question. Good answer EGOL.
-
Wow.... if you can buy Keyword.com I would grab it and redirect my current site to it. The only reason I would not do that is if my current site had enormous branding value or was much broader in products and services than that keyword.
Keyword domains rank a little easier for exact match queries and my experience says that they have a slightly better conversion rate than most other domains.
Your original question... if you buy and redirect would it help?.... Yes, the link value of the site would transfer to the page that was the target of the redirect.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved I have lost SEO Ranking while removing www from domain
I have lost search SEO ranking for 4-6 core keywords while removing www from domain switch.
On-Page Optimization | | velomate
Referring domain: https://cashforscrapcarsydney.com.au/ Earlier the domain was in the format: https://www.cashforscrapcarsydney.com.au/ But when I checked the search result, search engines had not yet crawled to the new format. Let me know if the server change or any algorithm hit might cause it. Also please share the feedback on - does removing www from the domain losses keyword ranking. Helpful replies are needed.0 -
titles length, URL length and meta descriptions on a subdomain effecting SEO on main domain?
Hi all, I am currently evaluating areas for optimization on my main domain. When doing this, Moz has identified multiple titles and urls that should be shortened and missing meta descriptions on my subdomain (a help center of sorts). As far as I am aware, we have not set up any "no-index" rules for this subdomain. Are these items affecting SEO on my main domain? Thanks,
On-Page Optimization | | annegretwidmer
Kasey0 -
Two Word Company Name (Combined to One) & SEO
Hi All, I'm dealing with a company that has a two word name like "GreatCompany". They rank #1 for that but not for "Great Company". The phrase is not super competitive, but obviously they are not writing the company name with two words anywhere on their site. Has anyone had to deal with something like this? Thinking about creative solutions but I'm fairly sure we're going to need to use the name both ways to have an effect here (or use PPC to augment) but I don't really love the idea of doing that... will feel very odd and inconsistent for visitors. Thanks!
On-Page Optimization | | ketanmv0 -
Missing meta descriptions on indexed pages, portfolio, tags, author and archive pages. I am using SEO all in one, any advice?
I am having a few problems that I can't seem to work out.....I am fairly new to this and can't seem to work out the following: Any help would be greatly appreciated 🙂 1. I am missing alot of meta description tags. I have installed "All in One SEO" but there seems to be no options to add meta descriptions in portfolio posts. I have also written meta descriptions for 'tags' and whilst I can see them in WP they don't seem to be activated. 2. The blog has pages indexed by WP- called Part 2 (/page/2), Part 3 (/page/3) etc. How do I solve this issue of meta descriptions and indexed pages? 3. There is also a page for myself, the author, that has multiple indexes for all the blog posts I have written, and I can't edit these archives to add meta descriptions. This also applies to the month archives for the blog. 4. Also, SEOmoz tells me that I have too many links on my blog page (also indexed) and their consequent tags. This also applies to the author pages (myself ). How do I fix this? Thanks for your help 🙂 Regards Nadia
On-Page Optimization | | PHDAustralia680 -
Hyphens in Domain Name
I have a client who is a business broker. I have just begun working with them, and they are trying to determine the best domain name to use - they have several. business-broker-alabama.com vs businessbrokeralabama.com Which one of these has more value? I know that search engines have somewhat devalued keywords. The first one probably has a little more SEO value, but is going to be a drag in terms of marketing -- saying "business hyphen broker hyphen alabama" is going to get old for them. Thanks!
On-Page Optimization | | csmithal0 -
One site with one product or multi product website
Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall. If i make 1 site for each product i get several advantages Domain name has keyword Title tags etc will be dedicated to one keyword only. Disavantage - Backlinking for each domain will become tougher. Advantage of one site onl Good management Seo / backlinks becomes easier Blogging to attract traffic becomes easier Can target a lot of keywords through business blogging Disadvantages Can become messy with unimportant keywords gaining importance. SO WHAT DO YOU THINK??? One site per product or One site for all products?
On-Page Optimization | | hith2340 -
Landing Pages: New Domain or Sub Folder?
I use premise for landing pages. I have some extra domain names that are fantastic in my industry. I'm wondering if I should use those domains for these landing pages? The header, nav, footer, would be the same as my main site, the body and content would be totally different. will google penalize me if I have the same header and footer on a landing page?
On-Page Optimization | | homebizsmart0 -
Www1 and www domain
hi, I have a client who has an e-commerce business. My client does not want to fill the pages with too much content and has set up a www1 version with the same domain-name as the www. The plan is to create a lot of content and push www1 in ranking and then sending users (via links) to the www for ordering. Although there will be no duplicate content published on www and www1 this seems like an odd strategy, especially since the www already has a good page rank, and I'm not sure about how engines view a www.domain.com and www1domain.com situation even with unique content in each. Any thoughts?
On-Page Optimization | | vibelingo0