Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • SEO Q&A
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • Case Studies
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      What is your Brand Authority?
      Moz

      What is your Brand Authority?

      Check yours now
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • SEO Q&A

        Insights & discussions from an SEO community of 500,000+.

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • Case Studies

        Explore how Moz drives ROI with a proven track record of success.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. On-Page Optimization
    4. One site with one product or multi product website

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    One site with one product or multi product website

    On-Page Optimization
    3
    8
    3440
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • hith234
      hith234 last edited by

      Lets suppose that i have 10 NICHE products under me. Should i make one site for each product or one site overall.

      If i make 1 site for each product i get several advantages

      1. Domain name has keyword

      2. Title tags etc will be dedicated to one keyword only.

      Disavantage - Backlinking for each domain will become tougher.

      Advantage of one site onl

      1. Good management

      2. Seo / backlinks becomes easier

      3. Blogging to attract traffic becomes easier

      4. Can target a lot of keywords through business blogging

      Disadvantages

      1. Can become messy with unimportant keywords gaining importance.

      SO WHAT DO YOU THINK??? One site per product or One site for all products?

      1 Reply Last reply Reply Quote 0
      • hith234
        hith234 @DenverKelly last edited by

        No.. All the products are related and they wall under the same product category. I guess u are right. By starting separate websites, i can miss reference business as well. As in a customer needing one product, might just need another as well.

        1 Reply Last reply Reply Quote 0
        • DenverKelly
          DenverKelly last edited by

          A variety of products can rank well if they are well SEO'd.

          If the products are related I'd put them together on one site. If they were ten totally unrelated products - for example, toe scratchers and garden gnomes, I'd be more inclined to create 10 sites. After all, you'll want to incorporate social media and develop content for your potential customers that is relevant or related to the products you are selling.

          hith234 1 Reply Last reply Reply Quote 0
          • Keszi
            Keszi @hith234 last edited by

            Ok! Good luck 😉

            1 Reply Last reply Reply Quote 0
            • hith234
              hith234 @hith234 last edited by

              It definitely helped. I was gonna go that with the primary seo strategy. But then i was confused whether i shud have one product specific domain itself. Lets c. Will try this strategy and i think it should work.

              1 Reply Last reply Reply Quote 0
              • Keszi
                Keszi @hith234 last edited by

                Well,

                You can have a website architecture like:

                domain.com/productnamespecifickeyword.html 😄 - okay you will need to optimize that one 🙂

                and then target productnamespecifickeyword.html with links which have productnamespecifickeyword as anchor text

                I hope that hepled,

                Istvan

                1 Reply Last reply Reply Quote 0
                • hith234
                  hith234 @Keszi last edited by

                  Thanks a lot for the answer. But if i have multi products in one domain, will all the keywords rank high??? As in i want to rank high for 10 keywords on the same domain, should i change the anchor text during backlinking?

                  What should be the seo strategy in one site multi product cases?

                  Keszi hith234 3 Replies Last reply Reply Quote 0
                  • Keszi
                    Keszi last edited by

                    Hi Hitesh,

                    I would go for one domain.

                    Creating a lot of mini-sites maybe will help you in short term... BUT if you are going for long term, then you should focus on creating a larger websites. Focus on creating 1 page for each product and target it to the specific page.

                    With less effort you can benefit of link building for one domain. Don't forget to do a keyword mapping.

                    I hope it hepled,

                    Istvan

                    hith234 1 Reply Last reply Reply Quote 0
                    • 1 / 1
                    • First post
                      Last post

                    Got a burning SEO question?

                    Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


                    Start my free trial


                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • AlexTL

                      How can I outrank a website whose brand is named specifically after a product / service (and mine is not!) ?

                      Hi everyone, I've been working hard on my on-page SEO lately so I can gain visibility for my website. The results have been great and I am now on top of the SERP for the services I propose. I think that my content is almost fully optimize and** I've respected all the best practices (both on-page and technical SEO)**. However, there is one problem I just can't deal with for I don't have the knowledge, hence this post. I'm pretty sure that this issue is quite common for SEO experts. Here the thing: I offer dental emergency services, which is my core business. I'm ranked 4th for that request in my area, which is good, but I'd like to rank 1st as** I have a better DA and content than the 3 websites outranking me**. Also, I'm the first result for any other related services such as "dental services" or "dentist". However, when it comes to the theme "dental emergency", I'm constantly outranked by the same 3 websites. I ran an audit on their website but **my content and technical SEO is way better **than theirs. I suppose that the only reason I'm behind them is because they used "dental emergency" in their **Brand name **and, therefore, in the Home page URL. Every time someone is looking up online for "dental emergency", these websites will be on top of the SERP as I think that Google is unable to know whether the users are specifically looking for their websites (aka Brand) or for "dental emergency" services. Here is an example of a competitor: https://www.urgencedentairedemontreal.com/ (urgence meaning emergency in French). His whole Brand name and URL have been built after the "dental emergency." service. On the contrary, **my Brand name does not mention "urgence". ** I see that as a trick that is confusing Google. The fact that my competitors named their Brand after a specific service I also offer is real pain for my SEO.  I also think it's really unfair as I've put a lot of effort in designing a nice website with great UX and content. This is the kind of practice that should be penalized in my opinion. Please, does anyone know any way to resolve this issue?

                      On-Page Optimization | | AlexTL
                      0
                    • Deluxe

                      Will it upset Google if I aggregate product page reviews up into a product category page?

                      We have reviews on our product pages and we are considering averaging those reviews out and putting them on specific category pages in order for the average product ratings to be displayed in search results. Each averaged category review would be only for the products within it's category, and all reviews are from users of the site, no 3rd party reviews. For example, averaging the reviews from all of our boxes products pages, and listing that average review on the boxes category page. My question is, will this be doing anything wrong in the eyes of Google, and if so how so? -Derick

                      On-Page Optimization | | Deluxe
                      0
                    • RameshNair

                      301 Redirect to external site

                      Hi guys, We have a client who is getting their website redesigned through us. They are discontinuing couple of their services which will not get featured in the new site. They are fairly well ranked for these services and my client wishes to 301 redirect these pages to an external site owned by his friend so that they benefit out of the ranking. The question is: Will my client's website's general ranking get affected due to 301 redirecting to an external site? The external site is not spammy or red-flagged by Google (at the moment, at least). Thanks in advance!
                      Ramesh Nair

                      On-Page Optimization | | RameshNair
                      0
                    • Dan-Lawrence

                      Duplicate Content Re: Product listing body copy on Website, Amazon & Ebay - issues ?

                      Hi Is it ok to have identical product body copy on market/platform listings same as the websites product listings ? In this case the products are the websites/own brand products (all pages canonicalised), so i take it shouldn't cause any issues or are you supposed to differentiate the product body copy on marketplace listings ? Im asking re seo reasons All Best Dan

                      On-Page Optimization | | Dan-Lawrence
                      0
                    • pikka

                      Pagination for product page reviews

                      Hi, I am looking to add pagination on product pages (they have lots of reviews on the page). I am considering using rel="next/prev, to connect the series of review pages to the main product page. I unfortunately don't have a view-all page for these reviews or the option to get one - the reviews refresh on the same product page (by clicking whatever number page of reviews). This means each page has the exact same description content and everything else, but with different reviews. In this case is rel=next a good option? The format currently would be: On example.com/product link rel="next" href="http://example.com/product?review-p2" On example.com/product?review-p2 link rel="prev" href="http://example.com/product, link rel="next" href="http://example.com/product?review-p3 etc. Would this be a good format for product page reviews? I see rel=nextprev commonly used on ecommerce category/list pages but not really on the paginated reviews on product pages, so I thought I would see if anyone has advice on how best to solve this. I'm also wondering if it would be best to not combine this with a canonical tag on all the different review pages pointing to the product page, seeing as the reviews are actually different (despite the rest of the content being identical). I am hoping to pick up longer tail traffic from this, I figure by connecting the pages and not using canonicals that this way I could get more traffic from the phrases used in the reviews. By leaving out the canonicals, is it possible a user searching for phrases that might be deeper in the series, to land on, say, ?review-p4? Any thoughts if this would drive more traffic? Thanks!.

                      On-Page Optimization | | pikka
                      0
                    • AdrienOLeary

                      Schema.org for a rental site with more than one apartment per address

                      I am looking for advices on how to best start adopting schema.org for an apartment rental site with more than one apartment per address. I would like to get feedback and suggestions on my initial thoughts. Here are the obvious ones: http://schema.org/Place for the address of the building an apartment is in. http://schema.org/ApartmentComplex for the unique page for each apartment. Any thoughts or experiences you would like to share? Thanks, Adrien O'Leary

                      On-Page Optimization | | AdrienOLeary
                      0
                    • mj775

                      Duplicate eCommerce Product Descriptions

                      I know that creating original product descriptions is best practices. What I don't understand is how other sites are able to generate significant traffic while still using duplicate product descriptions on all product pages. How are they not being penalized by Google?

                      On-Page Optimization | | mj775
                      0
                    • HalogenDigital

                      Schema.org for news websites?

                      So as of late I have been on something of a mission to mark up my news website with as much accurate and detailed Schema and Open Graph data as possible, in order to not only allow the search engines to understand my content properly, but also to ensure everything appears in the most ideal fashion when linked to from Facebook, Google+, etc. Here is an example of a typical article page: http://www.nerdscoop.net/technology/video-games-459 As you'll see I currently have news posts marked up as article because that is essentially exactly what they are, but is there a better way to emphasise that they are news rather than just generic articles? My second question is regarding the category pages and the home page. How would be best to mark these up? With OG the task is fairly simple, because I can specify the homepage as being a website, but not so with Schema from what I can see. Either way, this is an interesting subject to me and I look forward to any discussion as a result. Thanks for looking.

                      On-Page Optimization | | HalogenDigital
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.