Transferring authority from one domain to another
-
My dilemma
For example: If I have a website ranking at number 11 for (Keyword) and there is a site named www.(Keyword).com ranking at number 12 for (Keyword), if I were to buy this site and redirect to my own site, would this be at all beneficial?
Any advice would be much appreciated!
-
If NearlyKeyword.com has a lot of links that do not duplicate the links of Keyword.com then I think that you will increase the linkauthority and domainpopularity of Keyword.com. I would expect to see a rise in SERPs across the entire site.
I would expect the same thing to happen in the opposite direction - if Keyword.com redirects to NearlyKeyword.com...... but I would put my money on Keyword.com as the stronger site to receive the redirect.
What percentage? I don't know.
What does a keyword.com bring to me?..... The most powerful thing. It makes me feel like "the man" in the keyword business and gives me greater mental energy to work on the site. That is a powerful force.
-
EGOL - I always appreciate your answers.
A question arises with this: If NearlyKeyword.com purchases Keyword.com and 301's each url to the new site URL's (Keyword.com redirects now to NearlyKeyword.com) does it increase the aggregate value in a one to one addition assuming all links and content are different (obviously this is a stretch and there are other factors). If no, then with two similar ECommerce sites as above, similar content, similar on site optimization, etc. what would one transfer to the other? Would it even be a 5% increase in domain or page rank?
If the Domain name is the only change and there is a cost that would not be recouped for say 3 to 4 years, is it even a reasonable idea? Could they not insure that they have good keyword use in the urls and spend the money on other SEO, etc. and be better served?
I do think the keyword domains rank a little easier for exact match queries, but have not seen a significant conversion increase one to the other when I am comparing multiple sites under my management all targeting the same keywords.
Good question. Good answer EGOL.
-
Wow.... if you can buy Keyword.com I would grab it and redirect my current site to it. The only reason I would not do that is if my current site had enormous branding value or was much broader in products and services than that keyword.
Keyword domains rank a little easier for exact match queries and my experience says that they have a slightly better conversion rate than most other domains.
Your original question... if you buy and redirect would it help?.... Yes, the link value of the site would transfer to the page that was the target of the redirect.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
With the release of so many domains from .expert through to even .xyz why don't we see many around the top of SERPS?
And should I use one of these to create a nice looking site, invest time, energy, resource, money or will I simply regret it later and stick to the main TLDs? First question on Moz (yey)
On-Page Optimization | | LGG1230 -
Can Robots.txt on Root Domain override a Robots.txt on a Sub Domain?
We currently have beta sites on sub-domains of our own domain. We have had issues where people forget to change the Robots.txt and these non-relevant beta sites get indexed by search engines (nightmare). We are going to move all of these beta sites to a new domain that we disallow all in the root of the domain. If we put fully configured Robots.txt on these sub-domains (that are ready to go live and open for crawling by the search engines) is there a way for the Robots.txt in the root domain to override the Robots.txt in these sub-domains? Apologies if this is unclear. I know we can handle this relatively easy by changing the Robots.txt in the sub-domain on going live but due to a few instances where people have forgotten I want to reduce the chance of human error! Cheers, Dave.
On-Page Optimization | | davelane.verve0 -
Multiple keywords over multiple domains - am I missing the point?
This I think, is a conceptual question related to Moz/ KeywordTracking in general. Q: What is a "good" way to setup tracking for keywords across many pages, potentially multiple domains? At present I've identified some keywords that are relevant to our products. That leads me to want to track not just for a specific page, but for their rankings across multiple pages, and potentially at least two domains. One site is our main product site, the other a blog/info site. This is I suppose mostly discovery at this point. Working out what, if any, of our pages are ranking for a full set of keywords that we believe are related to our products. It may be that I'm completely missing the point of tracking, that I'm not using it as intended. I want to learn how our pages track currently (for a bunch of keywords), see that change over time as we make changes, and also visualise what we're strong in and what we're not. To me, this would let me see just where the holes are in our SEO easily. The reason I ask is that it seems I have to manually enter a keyword plus a webpage in Moz. Given I've 20-30 keywords I want to track many pages, this is going to take me "quite some time" (tm). Is there a better way to do what I describe here? Am I missing the point of keyword tracking?
On-Page Optimization | | shinywhitebox0 -
Domain sub-directory not performing
We've restructured our site over the past 6 months and I'm going to run you through the whole scenario as I would love any feedback you guys have. 6 months ago we had 2 websites http://boulders-climbing.com (climbing facility) and http://bouldersuk.com (shop). We made the decision to merge the websites and leverage the SEO on 1 site. Although boulders-climbing.com was the older and more established domain, the company wanted to use bouldersuk.com so a whole new website was designed and boulders-climbing.com was redirected to bouldersuk.com. The climbing facility website now sits at bouldersuk.com and the shop was moved to bouldersuk.com/climbing-shop with 301's for all shop pages. This has lead to a significant a increase in domain rank for bouldersuk.com and much better rankings for the climbing centre related terms. The desired effect has been achieved, well half of it anyway. The search rankings for bouldersuk.com/climbing-shop have never reached the previous heights and are still heading in the wrong direction, even though the overall domain ranking has increased by 50%. What can I do to get the SEO for /climbing-shop working again? We're adding fresh content to our latest news with links through to products and categories, all category pages have A grades. we are attempting to link build but it is much more difficult for e-commerce than for the facilities pages. Is the SEO of the main site hampering(masking?) the /climbing-shop? All feedback on the whole process would be much appreciated. Thanks!
On-Page Optimization | | benj450 -
Does anyone know of a Domain auction site that includes MOZ rankings?
Trying to locate a site that has this as part of the search criteria
On-Page Optimization | | hooopdream0 -
The best country specific strategy vs. an incumbent exact match domain
We are the single reseller in our country of a niche software, which has a quite general but non-competitive name. The name is already taken buy others in our country TLD, and in 1st rank. They are not related to our industry/business. Let's say our software is named blah, which could be the best country specific strategy we could have? Register a new country TLD domain with the blah in it? Something like blah-country.tdl. bl-ah.tdl? blah-software? Best Regards
On-Page Optimization | | wppseo0 -
5 websites, 1 root domain name: good or bad?
Hi guys, I'm new here, so this might be a basic question to the experts here! So here is my situation: I have 1 "umbrella" website (root domain name) that contains 4 different websites, for a total of 5 different websites. They are related, but we needed to brand each website differently to fit each strategy. Q: I have 23 domain names.. this means I have 23 sub-domain names?
On-Page Optimization | | Jacky_C
Q: Is this practice good or bad for my SEO?
Q: should I analyze each domain name/SD? Here are my 5 websites
RD: furisgreen.com
SD1: furcouncil.com
SD2: furfashions.com
SD3: naffem.com
SD4: beautifullycanadian.com Thank you for your help!!0 -
Subdomains vs. Subfolders Inheriting Authority/Ranking Value
Our website is a continuing education website that is linked to a large university, and our URL is a subdomain of that larger university domain. We offer degrees as well, but because of the modifications we'd like to make to the degree webpages, our content management system won't let them be a part of our website. Now we're trying to figure out if we should create a separate subdomain for all degrees, and put the individual degrees in separate folders (so, all degrees' URLs woudl be degrees.us.university.edu/degree-name/), or if we should give each its own URL, which would be completely separate from ours (degree urls would be degree-name.university.edu). So our question is, how well do subdomains carry the value of the domain? Is it better to have twenty websites that are all separate subdomains of a strong domain, or one subdomain in a subdomain that houses all twenty websites in folders? And, as a side note, will housing the degrees in degrees.us.university.edu pass value to us (us.university.edu)? Thanks!
On-Page Optimization | | UWPCE0