Best way to consolidate link juice
-
I've got a conundrum I would appreciate your thoughts on.
I have a main container page listing a group of products, linking out to individual product pages.
The problem I have is the all the product pages target exactly the same keywords as the main product page listing all the products.
Initially all my product pages were ranking much higher then the container page, as there was little individual text on the container page, and it was being hit with a duplicate content penality I believe.
To get round this, on the container page, I have incorporated a chunk of text from each product listed on the page.
However, that now means "most" of the content on an individual product page is also now on the container page - therefore I am worried that i will get a duplicate content penality on the product pages, as the same content (or most of it) is on the container page.
Effectively I want to consolidate the link juice of the product pages back to the container page, but i am not sure how best to do this.
Would it be wise to rel=canonical all the product pages back to the container page? Rel=nofollow all the links to the product pages? - or possibly some other method?
Thanks
-
Ok, it sounds like there is more going on here then just seo. You have to consider your brand, what's best for your customers, and the over all branding of your website.
However, this is an seo question so I will give an seo answer. If I were you, I would target the product pages. In a page you have much more "on page optimization" options. You can use: Tile Tags, proper Urls, H1 tags.... you get the point. If you try to use one page to taget to many products, you are going to dilute your on page optimization.
If your home page has more authority, use it to target more competitive keywords, and maybe just one or two products... and then you can link to your other products.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best way to do site seals for clients to have on their sites
I am about to help release a product which also gives people a site seal for them to place on their website. Just like the geotrust, comodo, symantec, rapidssl and other web security providers do.
Intermediate & Advanced SEO | | ssltrustpaul
I have notices all these siteseals by these companies never have nofollow on their seals that link back to their websites. So i am wondering what is the best way to do this. Should i have a nofollow on the site seal that links back to domain or is it safe to not have the nofollow.
It wont be doing any keyword stuffing or anything, it will probly just have our domain in the link and that is all. The problem is too, we wont have any control of where customers place these site seals. From experience i would say they will mostly likely always be placed in the footer on every page of the clients website. I would like to hear any and all thoughts on this. As i can't get a proper answer anywhere i have asked.0 -
Linking from purchased businesses to my own
Hi All, An SEO and Google guidelines question. We've recently purchased several local businesses that have websites. Legally, we've put a disclaimer saying we've purchased those businesses, the question is whether we should link from those sites to our main site. Will this bring a manual action from Google? It's legitimate that we'd like the visitors from those websites come to our main site because those business no longer named the way they were. So, is it OK to link from these sites to ours? Will this violate Google's guidelines regarding backlinking? Should we even link and if so add the rel:nofollow tag? Thanks!
Intermediate & Advanced SEO | | OrendaLtd2 -
What's the best way to A/B test new version of your website having different URL structure?
Hi Mozzers, Hope you're doing good. Well, we have a website, up and running for a decent tenure with millions of pages indexed in search engines. We're planning to go live with a new version of it i.e a new experience for our users, some changes in site architecture which includes change in URL structure for existing URLs and introduction of some new URLs as well. Now, my question is, what's the best way to do a A/B test with the new version? We can't launch it for a part of users (say, we'll make it live for 50% of the users, an remaining 50% of the users will see old/existing site only) because the URL structure is changed now and bots will get confused if they start landing on different versions. Will this work if I reduce crawl rate to ZERO during this A/B tenure? How will this impact us from SEO perspective? How will those old to new 301 URL redirects will affect our users? Have you ever faced/handled this kind of scenario? If yes, please share how you handled this along with the impact. If this is something new to you, would love to know your recommendations before taking the final call on this. Note: We're taking care of all existing URLs, properly 301 redirecting them to their newer versions but there are some new URLs which are supported only on newer version (architectural changes I mentioned above), and these URLs aren't backward compatible, can't redirect them to a valid URL on old version.
Intermediate & Advanced SEO | | _nitman0 -
Best way of connecting with key influencers
Hi, I've identified a list of key influencers within my niche. I now want to connect with them, specifically to ask them to provide regular content for our site (they'll hopefully promote it via their own channels as well as us doing some promotion). The reason I want to do this is because it's easier to move Mohammed than the mountain! - I want to piggy-back on their success! How would you go about doing this? Some of the influencers are follwing us on Twitter and I've had some nice discussions with them over the last few months or so (our Twitter has only been going since about March this year). Would you reach out via Twitter, or call them up? I really don't want to mess this up! Thanks, Amelia
Intermediate & Advanced SEO | | CommT1 -
Best practice?
Hi there, I have recently written an article which I have posted on an online newspaper website. I want to use this article and put it on my blog also, the reason the article will be placed on my blog is to drive users from my email marketing activities. Would it simply be best practice to disallow Google from crawling this page? or put a rel canonical on the article placed on my blog pointing to the article placed on the online newspaper website? Thanks for any suggestions
Intermediate & Advanced SEO | | Paul780 -
Best links to gain?
Hi, Just a quick one to see what peoples thoughts are regarding links. I have just gained a free link on a .gov website in the UK. In one of their offers pages, will this provide any link value or domain trust to me and what can the benefits be SEO wise from having a link on a government domain? The link is just the website url with a a few lines of text detailing our address etc... so its not got any anchor text regarding targetting one of our brands. It is equallly, less or more important to target anchor text links to specific brands or to get good high quality links from trusted sites such as the .gov one I have linking to my root domain? The website is a local council website in the UK. And was listed by a member of their staff, who only list in the offer page if your offering discount to council members etc..., so its not a spammed page or anything like that. What are peoples views on anchor text links vs domain url links? Cheers Will
Intermediate & Advanced SEO | | YNWA0 -
If google ignores links from "spammy" link directories ...
Then why does SEO moz have this list: http://www.seomoz.org/dp/seo-directory ?? Included in that list are some pretty spammy looking sites such as: <colgroup><col width="345"></colgroup>
Intermediate & Advanced SEO | | adriandg
| http://www.site-sift.com/ |
| http://www.2yi.net/ |
| http://www.sevenseek.com/ |
| http://greenstalk.com/ |
| http://anthonyparsons.com/ |
| http://www.rakcha.com/ |
| http://www.goguides.org/ |
| http://gosearchbusiness.com/ |
| http://funender.com/free_link_directory/ |
| http://www.joeant.com/ |
| http://www.browse8.com/ |
| http://linkopedia.com/ |
| http://kwika.org/ |
| http://tygo.com/ |
| http://netzoning.com/ |
| http://goongee.com/ |
| http://bigall.com/ |
| http://www.incrawler.com/ |
| http://rubberstamped.org/ |
| http://lookforth.com/ |
| http://worldsiteindex.com/ |
| http://linksgiving.com/ |
| http://azoos.com/ |
| http://www.uncoverthenet.com/ |
| http://ewilla.com/ |0 -
Best way to handle old re-directs?
What happens if you go back and change old 301 re-directs? So instead of it re-directing from A to B then C, we write a new redirect for A to C. What does Google see this as next time it crawls the site?
Intermediate & Advanced SEO | | anchorwave0
