Good organic rankings but no shopping rankings

[avecsys]

My site www.hair1direct.co.uk comes up well in the organic rankings but when I select shopping in Google it does appear.  Why would this be?

Thanks

James

[KT684]

Hey Tom, although everything you're proposing below in regards to SEO is great, and should be done anyway, I don't think that's the reason you're seeing poor (or no) performance in Google Shopping.

Disclaimer, my knowledge of Google Product Search is limited to my experience in the U.S. There may be a whole different set of requirements for the UK.

Over the last few months Google Product Search has been rolling out additional requirements and perhaps their most recent update(s) affected you.  I can't say for sure, but I'd make sure you are providing every attribute possible that they request, even the 'suggested' attributes. Additionally, make sure you are not providing more than one record for each Unique Product Identifier. Glancing at your site, I could not find any product SKU / UPC, etc. associated with your products, but that doesn't mean you're not providing it to Google.

See here the the most recent update: Google Products Search Feed Specs/Policy Changes

Hope this helps.

[avecsys]

Hi

I've read the Google SEO book and don't see any reference to Google shopping or Merchant centre.  What part specifically answers my question?

Thanks

James

[avecsys]

Hi. Yes I have setup a Google Merchant Account and I have been submitting data every night using a cron job for the last 6 months or so.

Thanks

James

[mtipolyexe]

The links I have given you below are from builtwith.com you can go there can get a free look at exactly how your site is built and how Google is reading it as far as being optimized I pasted some information under the optimizer part of  built with a feel this is your problem and would strongly recommend vast vision SEO or HubSpot here is the Google SEO book that addresses your question asked http://static.googleusercontent.com/external_content/untrusted_dlcp/www.google.com/en/us/webmasters/docs/search-engine-optimization-starter-guide.pdf

http://builtwith.com/hair1direct.co.uk  & http://optimizer.builtwith.com/seo/hair1direct.co.uk

Page keywords are words within your page content that occur most frequently. Having too many keywords within a page can be detrimental to your sites SEO whilst not having the right keywords is also not good. Striking the right balance between keyword relevancy and usage is an important SEO undertaking.

Keyword	Occurences	SEO Relevance
warning	30	high
argument	30	high
line	30	high
wrong	12	high
datatype	12	medium
second	12	medium

The meta description attribute is used by most major search engines to generate a default description for your website. It is not always used (typically the snippet is related to the search term) but it is important to ensure your page meta description is readable and relevant to your page content.

Choose Hair Care Products from UK Market Leaders. Buy Hair Care Products & Hair Straighteners Online

Your meta description tag is 100 characters long. Your meta description tag should ideally be a maximum of 154 characters.

Your page should contain a H1 tag which describes the content of the page. Search engines may place a weighting on your indexing based on the content of the H1 tag.

You do not have a H1 tag on your page. A H1 tag or a Heading 1 tag is an important element that search engines may consider when ranking a site.

Your page has 0 H1 tags, ideally your page should contain one H1 tag. Use H2, H3 and H4 tags for sub-content.

All The Best,

Tom

[KT684]

Do you have a Google Merchant Account? You need to set up a product data feed for your products to appear there.