Can anyone tell me where my site can be improved

[myloseo]

My website is www.theradiatorgallery.com

I have been trying to get on 1st page for designer radiators. I am currently ranked 21st just dropped to the 3rd page within the past hour, i was 20th before this. There are some sites that i would think i would rank better than due do i have better on page optimization, higher PA, DA and PR based on seo moz reports. Is there something wrong with my site that i am missing?

the sites i feel i should rank better than are; radsnrails.co.uk, warmrooms.co.uk and a couple others

Any help would be great!

Thanks Guys

[KeriMorgret]

Ryan Kent has a much better answer than I regarding keyword cannibalization on this Q&A thread http://www.seomoz.org/q/dilution-of-link-juice. You might read that and see if that helps explain things a bit more for you.

[myloseo]

thanks for the advice, I'm trying to work out how i can change this all my external links point to the homepage with the anchor text designer radiators but all my internal point to the category page "designer radiators". I have a link from the designer radiators cat pointing to the homepage. Would i be better off pointing the links to the homepage or cat and if i were to point the links to the homepage would it matter that i have a link in my menu bar with the anchor text designer radiators?

thanks again

[KeriMorgret]

Your home page links to http://www.theradiatorgallery.com/designer-radiators.html with the anchor text designer radiators, and that page links to the home page with the anchor text designer radiators. Others can give more information, but I think you need to pick one page that you want to be the focus for designer radiators and focus on that, and not send conflicting signals to the search engines with this type of circular linking.

[AU-SEO]

I see you as Number One out here in Australia.

[myloseo]

yeah he's definitely on the right site, that is really strange that it shows as result number 2. Fingers crossed he's got the latest rankings and all the other data centers will soon follow

[myloseo]

thank you very much for your time and advice.

[MarieHaynes]

Strange...I see the site at #21.  Are you sure you were looking at www.theradiatorgallery.com?

[irvingw]

I would advise you to remove all no follow tags unless the links are for paid for.

Some ideas on links to remove: In the drop down for designer radiators - product manufacturer does not need to expand into many more links - cascading drop downs are generally frowned on anyways. The links in the footer are duplicate to the header - consider condensing the footer links.

[myloseo]

thanks for the advice Dan, i'm going to take a look at the keyword difficulty tool now

[myloseo]

wow number 2, i wish! you think i should remove all no follows even on the faq pages etc? How can i reduce the number of links on the homepage, i don't feel i have any that couldn't be there. I am going to change the H1 tag straight away.

Thanks for the advice

[irvingw]

I see your site as number two in the Google rankings for designer radiators, so not sure why you're seeing it in  number 21. Try logging in as a different  user.

Some suggestions: Get rid of all your nofollow tags on all the links - page sculpting does not work in that fashion anymore. Also, you maybe overlinking on the home page, thereby greatly reducing the page juice of the home page - the nofollow tags do not stop your page juice from being diluted.

Only Desiger Radiators should be in the H1 tag. I would not put the following in a H1 tag.

<h1>Welcome to the Radiator Gallery...h1>

[evolvingSEO]

Hi

It appears as if many of the links in your menu are nofollowed at the anchor tag level.  That was the first thing I noticed after looking real quick.  I don't know that this would have to do with your question, but since its quite important I thought I'd point it out!

To really dig in, I would suggest running a full report with the keyword difficulty tool and have a look at all the metrics.  (You can add your URL if not showing in the top 10) That would be a good place to start!

-Dan

[myloseo]

thank you for taking some time to have a quick look for me, would you suggest to start linking for other terms that would bring in sales such as "vertical radiators" or start linking for phrases including designer radiators. I'm trying to get as high for designer radiators as possible as quickly as possible.
To make easier for anyone else to input there opinion i have 82 followed links with the anchor text designer radiators and 2 or less links for any other search term.

[MarieHaynes]

This is just a guess, but I'm wondering if you've overdone it a bit on the anchor text for your link building?  At a quick glance, the vast majority of your links are linked with the anchor text "designer radiators".  It doesn't look natural.

I'm interested in seeing what others say though.