Site structure headache
-
Hello all,
I'm struggling to get to grips with a websites site structure.
I appreciate that quality content is key etc, and the more content the better, but then I have issues with regards to doorway pages.
For example im now starting to develop a lot of ecommerce websites and want to promote this service. should we have pages that detail all of the ins and outs of ecommerce - or should we simplify it to a couple of pages. what is best practice?
Also isn't a content hub similar to having doorway pages?
let me know what you think!
William
-
Hello Bruce,
It was about promoting our ecommerce services - and all the different areas of that really...
Thanks
William
-
HI William
Are you taking about your site promoting your Ecommerce services, or the actual E-commerce sites you are developing?
Thanks
Bruce
-
Thanks Travis, this makes sense
-
There are a couple of different meanings for a content hub. Both of which seem fine to me, so long as one doesn't churn out 'low quality' stuff. The latter would be more like a crap in fan approach.
So you could have a very high overview - but in-depth piece. Then you could write quality pieces that focus on facets of that. Ecommerce is definitely deep and wide enough for that approach. What could possibly be wrong with that?
A doorway page is generally just crap/cloaking. The link, to me, is a pretty good overview. So long as your pages aren't constructed or behave as such, you should be okayish.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Folders in url structure?
Hello, Revamping an out-of-date website and am wondering if I need to include the folders (categories) in the url structure? The proposed structure has 8 main folders. I've been reading that Google is ok if the folder is not included in the url, but is it really? The hesitation I have is that the urls are getting long and the main folder only has only a sub folder beneath it. So, /folder-name/facility-name/treatment-overview. This looks too long, doesn't it? Thanks!
Technical SEO | | lfrazer1230 -
Changing site URL structure
Hey everybody, I'm looking for a bit of advice. A few weeks ago Google sent me an email saying all pages with any text input on them need to switch to https for those pages. This is no problem, I was slowly switching the site to https anyway using a 301 redirect. However, my site also has a language subfolder in the url, mysite.com/en/ mysite.com/ru/ etc. Due to poor work on my part the translations of the site haven't been updated in a long time and lots of the pages are in english even on the russian version etc. So I'm thinking of just removing this url structure and just having mysite.com My plan is to 301 all requests to https and remove the language subfolder in the url at the same time. So far the https switching hasn't changed my rankings. Am I more at risk of losing my rankings by doing this? Thanks!
Technical SEO | | Ruhol0 -
Regarding Structured Data
I was wondering if you have any insight as to why my star ratings are yet to show up in google SERPs. I've set up a test (months ago) just to test the formatting, my code looks like this: <span typeof="<a class="attribute-value">v:Review-aggregate</a>" xmlns:v="<a class="attribute-value">http://rdf.data-vocabulary.org/#</a>">There are currently <span property="<a class="attribute-value">v:count</a>">15span> reviews for <span property="<a class="attribute-value">v:itemreviewed</a>">Ford Mustang brakesspan> with an average rating of <span rel="<a class="attribute-value">v:rating</a>"><span typeof="<a class="attribute-value">v:Rating</a>"><span property="<a class="attribute-value">v:average</a>">4.50span> out of <span property="<a class="attribute-value">v:best</a>">5span> stars.span>span>span> Any ideas why it hasn't show up yet?
Technical SEO | | andrewv0 -
Site offline - Mitigating measures?
Hi, Our domain has expired, and it could take up to 48h to recover our website. Appart from the obvious image damage, It worries me Google will just think we have vanisheg Any recommendations? Maybe update something on WebMasterTools? Not having the domain, cannot even do any temporary redirect, etc... Thanks! Jaime
Technical SEO | | BaseKit0 -
Asking to remove links from other sites
How hard is it to get people to take off links that point to your site that are on theirs? I have about 4 sites that I would like my link OFF of their blogroll because I think I was hit by the penguin update because of that. Do you know if there is anything you can do if they DON'T take it off?
Technical SEO | | SeaC0 -
URL structure
Hi, I am in the process of having a site created which will focus on the Xbox 360, PS3, Wii and PS3 Vita. I would appreciate some advice when it comes to the URL structure. Each category mentioned above will have the following subsections News
Technical SEO | | WalesDragon
Reviews
Screenshots
Trailers Would the best url structure be? www.domain.com/xbox-360/news/news-story-headline
www.domain.com/ps3/reviews/ps3-game-name Thanks in advance for your help and suggestions.0 -
Google not visiting my site
Hi my site www.in2town.co.uk which is a lifestyle magazine has gone under a major refit. I am still working on it but it should be ready by the end of this week or sooner but one problem i have is, google is not visiting the site. I took a huge gamble to redo the site, even though before the refit i was getting a few thousand visitors a day, i wanted to make the site better as i was getting google webmaster errors. But now it seems google is not visiting the site. for example i am using sh404sef and i have put friendly url in the site and on the home page it has its name and meta tag but when you look at google it is not giving the site a name. Also it has not visited the site since october 13th Can anyone advise how to encourage google to visit the site please.
Technical SEO | | ClaireH-1848860