Internal Links on eCommerce sites
-
I have been working on an eCommerce site; www.pretavoir.co.uk over the past year. Improvements in SERPs have been good with many top three positions. However, there are other important keywords of similar difficulty which refuse to behave in a similar way.... The site is PR4 and has a homepage PA 52. The homepage includes links to internal brand pages eg Prada, Gucci etc. Q Would it be worthwhile creating footer anchor text with eaxct text eg Prada sunglasses, Gucci Sunglasses?? Thanks
-
Hi
Thanks for your input. Screaming Frog looks like a very interesting tool. I will give it a go.
-
Thanks Erik. Your input is appreciated
As we use osCommerce I believe there are some technical issues with getting text onto category page ie Adidas Sunglasses page.
-
Thanks for your reply.
As regards internal links, is there any merit the the theory that link juice can be passed through exact match anchor text more powerfully eg rather than chanel in left hand nav bar there could be anchor text chanel sunglasses somewhere on home page?
I totally agree with your recommendation re meta descriptions. Is there a method by which you can increase likelihood that your chosen text will appear in serps snippet rather than some other text off your landing page?
-
One thing I noticed is that you're using landing/category pages which I assume you want to rank for the longer tail phrases (brand sunglasses, etc). What's interesting is that on the Adidas Brand Page page, you're using content and <title>that I would have thought belonged on the <a href="http://www.pretavoir.co.uk/adidas-sunglasses-c-3983_3984.html">Adidas Sunglasses page</a> while leaving the Adidas Sunglasses page blank of content. </p> <p>Maybe that's a thing?</p> <p>The Adidas brand page links to a few product pages - maybe add an anchor text link to the sunglasses page also. Although, I guess it wouldn't count because your sidebar comes before the content on your site's markup.</p> <p>Just my ramblings... take with a grain of salt.</p> <p> </p></title>
-
Sean,
In answer to your question, I don't think it would be worth it to do the footer links as I just don't see the value in those at all anymore. When I look at the site, I like it. I like the left side nav with each brand and the general nav at top. The site seems a slight bit slow but not to the degree that would bother ranking or visitors. So, why not just do some normal link work to the questionable pages? Get a few good links and see what happens.
Another component that falls into opinion is around traffic: How is the CTR for the higher pages vs the ones you are not getting movement from. I am a big believer that meta descriptions are the SEO's sales ad. If each one is not selling for you, you need to fix them. What I would experiment with would be pick a few PR 2 or PR 3 pages and then really write a great Meta description for each that answers the query someone would have: for a search of Ray Ban sunglasses - Ray Ban Sunglasses for those when you need them now! Free Delivery in the UK! 20% Discount for two pair. I never cease to be amazed at how we can increase traffic to a page by focusing on a great meta description.
You could also do something around having a short article on the main category page that maybe tells a "Ray Ban story" (My first Ray Bans by the Sunblock Kid), this provides interest though I fully understand that in the end they are wanting to see the sunglasses you have.
I always like to design some simple plan and then watch it over two to three months and then understand the results. It teaches you even if it fails.
Hope I helped a little bit,
Best
-
How else are those pages being linked to? Have you ran a Screaming Frog scan to see how many internal links they are getting compared to similar pages that are ranking well?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My site was hacked and spammy URLs were injected that pointed out. The issue was fixed, but GWT is still reporting more of these links.
Excuse me for posting this here, I wasn't having much luck going through GWT support. We recently moved our eCommerce site to a new server and in the process the site was hacked. Spammy URLs were injected in, all of which were pointing outwards to some spammy eCommerce retail stores. I removed ~4,000 of these links, but more continue to pile in. As you can see, there are now over 20,000 of these links. Note that our server support team does not see these links anywhere. I understand that Google doesn't generally view this as a problem. But is that true given my circumstance? I cannot imagine that 20,000 new, senseless 404's can be healthy for my website. If I can't get a good response here, would anyone know of a direct Google support email or number I can use for this issue?
Technical SEO | | jampaper0 -
Unnatural links from your site
Hi, 24 February got this penalty message in Google webmaster tool. Google detected a pattern of unnatural, artificial, deceptive, or manipulative outbound links on pages on this site. This may be the result of selling links that pass PageRank or participating in link schemes. Already removed all the link on the blog and sent reconsideration request to Google spam team. But request is rejected. Please help me on this or share link with me on same case. Thanks,
Technical SEO | | KLLC0 -
Internal 302s
I am noticing a lot of 302 status codes on my site. After inspecting the elements, I believe this is because a link on a certain page is 302ing to a secure page. So when it changes the URL from http to https its using 302. Is this something important to change and would I change this to 301s? There are thousands like this. Thanks much!!!
Technical SEO | | CHECOM0 -
My beta site (beta.website.com) has been inadvertently indexed. Its cached pages are taking traffic away from our real website (website.com). Should I just "NO INDEX" the entire beta site and if so, what's the best way to do this? Please advise.
My beta site (beta.website.com) has been inadvertently indexed. Its cached pages are taking traffic away from our real website (website.com). Should I just "NO INDEX" the entire beta site and if so, what's the best way to do this? Are there any other precautions I should be taking? Please advise.
Technical SEO | | BVREID0 -
Internal Links
In OSE, it is reporting that i don't have any internal links to my homepage. In the header on every page is my logo in the top left hand corner which links back to my homepage. Shouldn't this mean then that every page should link to the home page? Similarly, internal pages which link from my main nav aren't showing up as having any internal links in OSE. Any ideas?
Technical SEO | | Santaur0 -
Redirect from old wordpress site to new php site? Best approach
Hi I have two websites one legacy site done in wordpress the other in php. However I would like to merge the two together and remove the wordpress site. However it has a good link profile and the pages rank well. What is the best approach to do a 301 redirect from the old site with all its pages pointing to the homepage of the new site? If so what's the best way to do this in wordpress? Many thanks
Technical SEO | | ocelot0 -
If two links from one page link to another, how can I get the second link's anchor text to count?
I am working on an e-commerce site and on the category pages each of the product listings link to the product page twice. The first is an image link and then the second is the product name. I want to get the anchor text of the second link to count. If I no-follow the image link will that help at all? If not is there a way to do this?
Technical SEO | | JordanJudson0 -
All of my incoming links to my site are gone in Webmaster Tools!?
I just checked webmaster tools and noticed that all of the links I have acquired over the last few months are gone except for 1 website. Did something change just recently? Is this a glitch? http://www.petmedicalcenter.com Thanks in advance for your help! Brant
Technical SEO | | PMC-3120870