What Backlink Services Do You Use or Recommend?
-
Hi,
I need some help w/ link blding and would like to outsource some of it. Can you recommend any reputable company thats affordable?
Thanks
-
Ha! I've seen those far too often. I don't know the process that led a company to get a contract by building links like that. Frankly I'd be interested to see their proposal.
I was given the opportunity to look at competitor proposals on several occasions. Most bank on giving an informational overload to show that they have top-secret SEO tools and knowledge of the industry. I saw a 40-page PDF spitting out data from what seemed like a normal SEOmoz account. I think they get the deal-maker to focus on data and "wow" them instead of putting focus on case studies and guarantees.
I just can't imagine why a proposal would ever be over five pages. I think Alan Weiss also states that all proposals should be under three pages. Harder to do sometimes given large projects, but still a good rule to follow.
Cheers to tasteful back linking.
-
I think this type of hands off approach is useful for smaller companies who are not accountable to share holders. I can well imagine the annoyance a team of link builders may experience documenting in forensic detail their activities.
There are lots of examples of blue chip's getting burned, by "don't ask don't tell" link building.
I only today saw a very high profile supermarket chain in the UK back linking to picture from "Japansesearthquakepictures.com"..
I don't know how much more tasteless back linking can get than that.
-
Well I'm fine giving broad answers to the question (guest blogging, agreements with webmasters, social/forum associated link building.. etc) but anything more than that is unnecessary.
I had a client recently that wanted to know exactly how many hours I worked, a spreadsheet containing every link I built, and the list goes on. This was after we had signed a contract stating that I price based on value and that reporting like this would not fit into the contract. Instead I offered a guarantee on rankings and a broad idea of the links I build (white hat only).
When you outsource SEO you aren't just buying links. You are buying the case studies that came from the consultant or company as well. They know what works. It doesn't make sense for them to divulge every detail. Alan Weiss states that at the very least, reporting like this should cost extra. A lot extra. (I agree)
As long as you check out the references, portfolio, and case studies you will be fine outsourcing to a reputable company/consultant. It just might not be affordable like the OP requested. (And by affordable, I mean not initially affordable. All SEO projects should give a return to the client, even counting your fees, within one year is the general stance I take.)
-
This is something I am considering myself, when I ask SEO companies where they source links from etc I have had answers that range from...
"Our back linking methodology has been approved by the board" or
"It would be infringing on our intellectual property" or
"If we told you, you know enough about SEO to go out and do it yourself"..
My thoughts are if you have a number of responsibilities like I do, as long as you set out from the start what you need from an SEO company and keep them on a short leash for the first quarter you can get a good feeling if the links they are getting you are quality and equally as important are getting cached and indexed.
As with most things it comes down to budgets and resource.
-
Can you recommend any reputable company thats affordable?
You really have to pick if you want reputable or affordable.
I would recommend that you do the process yourself because it's much cheaper than outsourcing in most cases. Any time I have outsourced SEO I ended up getting burned in some shape or form, so I don't have any companies to recommend. Sorry.
If you give more details about your project perhaps the community may give you advice on doing the task yourself.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best use of Canonical Tag with Mini-Websites
Hello, I was wondering what the best way would be to implement Canonical Tags in kind of a unusual situation. The company I work for creates single property websites for real estate agents. We register a URL such as 123MainSt.com - however through DNS we redirect that to a path. For example: http://www.944milmadadr.com would redirect to: https://www.qwikvid.com/realestate/go/v1/home/?idx=wDg1Gdwt7wnQiR3LMeCx28qPnWTKM0JV If we wanted to rank high in the search engines for our clients: "944 Milmada Dr" - Would it be the best practice to Canonical: http://www.944milmadadr.com ? Thanks in advance for any feedback on this!! Jason
Intermediate & Advanced SEO | | Qwikvid0 -
Using a US CDN (Cloudflare) for a UK Site. Should I use a UK Based CDN as it says my server is based in USA
Hi All, We are a UK Company with Uk customers only and use CloudFlare CND. Our Site is hosted by a UK company with servers here but from looking online and checking where my site is hosted etc etc , some sites are telling me the name of our UK Hosted company and other sites are telling me my site is hosted in San Fran (USA) , where I presume the Cloudflare is based. I know Cloudflare has a couple of servers in the UK it uses but given all my customers are UK based ,I don't want this is affect rankings etc , as I thought it was a ranking benefit to be hosted in the country you are based. Is there any issue with this and should I change or is google clever enough to know so i shouldn't worry. thanks Pet
Intermediate & Advanced SEO | | PeteC120 -
Should I use individual product pages for different formats of the same product?
Hi All -- I'm working with a publishing client who is launching a new site. They have a large product catalogue offered in a number of format types (print, ebook, online learning, packages) with each one possessing a unique ISBN code. From past experience, I know that ISBN codes can be a really important ranking factor. We are currently trying to sort out product page guidelines. The proposed methods are: A single product page for all formats. The user then has the option to select which format they wish to purchase. The page would contain all key descriptors for each format, including: individual ISBN, format, title, price, author, etc. We would then use schema mark-up just to assist search engines with understanding and crawling. BUT we worry that the single page won't rank as well as say an invidual product page with a unique ISBN in the URL (for example: http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470573325.html) Which leads to the next option... Individual URLs for each format. We understand that most e-commerce guidelines state you shouldn't dilute link equity amongst multiple pages with very similar products and descriptions. BUT we want searchers to be able to search by individual ISBN and still find that specific format within the SERPs. This seems to rule out canonicalizing, because we don't prefer one format over the other and still want say the ebook to show up as much as the print version. If anyone has any other options or considerations that we haven't thought about, it would be greatly appreciated. Thanks, U
Intermediate & Advanced SEO | | HarborOneBank0 -
Recommended URL Structure
Hello, We are currently adding a new section of content on our site related to Marketing and more specifically 'Digital Marketing' (research reports, trend studies, etc). Over time (several months, or 1-3 years) we will add more 'general' marketing content. My question is which of the following URL structures makes more sense from an SEO perspective (and how best to quantify the benefit of one over another): www.mysite.com/marketing/digital/research/... www.mysite.com/digital-marketing/research/.. Thanks, Mike
Intermediate & Advanced SEO | | mike-gart0 -
How use Rel="canonical" for our Website
How is the best way to use Rel="canonical" for our website www.ofertasdeemail.com.br, for we can say goodbye for duplicated pages? I appreciate for every help. I also hope to contribute to the SEOmoz community. Sincerely,
Intermediate & Advanced SEO | | ZZNINTERNETMEDIAGROUP
Amador Goncalves0 -
Using PushState for Meta Data?
Wondering if anyone has had any experience using pushstate to update meta data on a AJAX page. What we are trying to is have one really long page that users can scroll through to see different portfolio pieces. We want each portfolio piece to be represented in Google as a separate page when they are technically all on the same page. An example of how the page will work is here:
Intermediate & Advanced SEO | | lsujoe
http://www.scozzese.com/2011/en/#annasafroncik If you notice you scroll down and the url will update for the next piece but you are still on the same page. So if we do this for meta title, meta description - will Google be able to recognize it? Any help to achieve quality results would be helpful! If I didn't explain anything clearly please let me know!0 -
Natural Backlink
What is a natural backlink? is it a backlink that someone gave a site for their great content? (this is what my common sense tells me) and this is what someone else's opinion is: No, quality backlinks are the one which are highly relevant, is from a high <acronym title="PageRank">PR</acronym> page. However, a natural backlink is the one which is within the body of the page, which is surrounded by relevant text, you can also call it a contextual link. Except links which are placed on a resource page which have no content in it and links which are placed under blogroll etc. this dosent even make sense to me : )
Intermediate & Advanced SEO | | SEODinosaur0 -
Can I use the same source for two different websites?
I have developed a successful portal based website but would like to grow my portfolio of sites by expanding into new niches and sectors. I would like to use the same source code to fast track new sites but I'm not sure of the dangers involved. Content, meta details etc. will all be unique and the only similarity will be the html code. Another example of how I want to use this is that my current site targets the UK but I want to target a global market with a .com domain and this would involve using the same source. Is this possible without a penalty or am I overlooking something?
Intermediate & Advanced SEO | | Mulith0