Doing SEO when using location is not an option
-
When doing SEO for a company that does not have a specific location (they are an online-only retailer), and doesn't want their manufacturing location given, what is some advice on other great SEO tactics that will help counter the disadvantages of not using anything location-related (Google Places, directory submissions, etc). Obviously backlinking and on-page optimization, but in regards to the fact that Google is becoming more and more encouraging of sites that are location-optimized and listed in many records such as Places, Yelp, directories, etc., does anyone have any advice?
-
Thanks for the advice, it is appreciated.
-
I would go deep into Content Marketing and Social Media (aka: inbound marketing). If it doesn't want to show its location, hence not use the local search and geotargeted search opportunities, the only way is to become a really listened voice in its market area.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What platform is Moz using for this forum?
Just wondering if Moz can share which platform they're using for this forum? I really enjoy using it and would love to build something similar on our company's website, since it would definitely help our community initiatives and SEO. Cheers!
SEO Learn Center | | skooli0 -
SEO Stratergy for new ecom site
Hello Experts, I need expert advice for my ecom site. My site is www nsale dot in , domain is 2 years old, we just revamped the site. Its currently under testing. Dev activity will be complete in another 2-3 day and product addition will start in a week. we are targeting all major categories of product. I am not sure about how to start the SEO and social media marketing. Can someone help on how to plan and execute inorder to get targeted traffic and also steady increase in traffic ? Targetted traffic is India. PR is currently 0. Thanks in advance.
SEO Learn Center | | nsale0 -
List of Local SEO business categories
Where would I find a list of the top business categories best served by local SEO. For instance dentists, plumbers, etc. I'm trying to develop a target list of business categories that I can approach and work with just 1 in each category.
SEO Learn Center | | KreativElement0 -
Appropriate use of the NoIndex tag
If you have multiple domains with the same content and you link them together but hide the title/metas in the noindex tag, does this pass on link value while dodging the duplicate content issues? Look at teh source code of some of these domains: chambrelatwilliamsburg.com, thekenwoodoflakeview.com, thehallmarkofcrevecoeur.com, thedevonshireoflisle.com and theheritage-raleigh.com I had never seen this before and I was wondering if it is an "o.k." tactic to employ and if there is any value in linking this way (are the links passing any value)? Any thoughts?
SEO Learn Center | | CuriousityinSEO0 -
SEO Training programs
We want to improve our staff's SEO skills. Can someone recommend the best SEO courses for the beginning, intermediate and advanced SEO.
SEO Learn Center | | huskers0 -
Difficult Boss: Does anyone know of a SEO quick reference?
I am dealing with a boss who does not understand all the aspects of SEO and its value. He thinks if I just plaster keywords on a page, we'll rank. He thinks I'm wasting my time blogging, link-building, ect. I'm wondering if anyone knows of an article or blog post that has been published that BRIEFLY explains the value of these things. What I am looking for is NOT an article about the basics of SEO. I don't need something that is written for a beginner SEO just starting out who wants to learn how to do it. I need something that is written for a business owner who isn't technically-minded, so he can understand why and how each aspects helps rankings. Does any such reference exist?
SEO Learn Center | | UnderRugSwept0 -
Location of Rand's Webinar "Using Open Site Explorer to Uncover New Marketing Opportunities"
Aug 26th Archive of Rand's Webinar "Using Open Site Explorer to Uncover New Marketing Opportunities" I don't see this in the archive, anyone know how to get it? Thanks
SEO Learn Center | | josey0 -
Sale-a-day websites massive unused seo power, where's their marketing?
How do these companies market themselves so well? Is it 90% social media? www.gilt.com http://www.hautelook.com/ http://www.ozsale.com.au/ I'm curious to how they initially got off the ground and it seems like I need to be exploring these marketing techniques as well.
SEO Learn Center | | seoninja200