What's the best practice for tracking broad match traffic?
-
We use the Pro Web App for our keyword/ranking reporting. First, am I correct in assuming that this uses exact match to report the traffic?
That being the case, is there a way in Moz (beyond entering endless permutations of our targeted keywords) to track traffic we're getting out of broad match searches?
For example, say we optimized for and are tracking the keyword "lambada dancing llamas" for a company called Llarry's Llamas. Let's say that Moz reports little to no traffic for that keyword, but GoogleAnalytics indicates that we've gotten traffic from "larrys dancing llamas", "dancing llamas", "llarry llamas" and so on.
So, obviously we're getting broad match traffic out of the lambada llamas, just not a lot of exact match, which is all that the Moz app shows.
How do other people track this kind of traffic?
-
the moz tools track exact match traffic.
If you want borad match traffic use google analytics or wp dashboard and manually add the stats to your reports. This can be done quite quickly in excel.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page Authority and Google updates favouring websites with black hat practices ?
Can someone explain how is it that most of the competitors I have online and that rank in first page of the search results almost entirely get links ( in the thousands) and still have higher or equal domain/page authority than mine? I went 1 by 1 checking all their links and they mostly come from sex pages, and non related sites. I say stop creating angry pandas and penguins and start taking out of the game people that just play dirty. Thanks.
Moz Pro | | AbellSEO0 -
Rogerbot crawls my site and causes error as it uses urls that don't exist
Whenever the rogerbot comes back to my site for a crawl it seems to want to crawl urls that dont exist and thus causes errors to be reported... Example:- The correct url is as follows: /vw-baywindow/cab_door_slide_door_tailgate_engine_lid_parts/cab_door_seals/genuine_vw_brazil_cab_door_rubber_68-79_10330/ But it seems to want to crawl the following: /vw-baywindow/cab_door_slide_door_tailgate_engine_lid_parts/cab_door_seals/genuine_vw_brazil_cab_door_rubber_68-79_10330/?id=10330 This format doesn't exist anywhere and never has so I have no idea where its getting this url format from The user agent details I get are as follows: IP ADDRESS: 107.22.107.114
Moz Pro | | spiralsites
USER AGENT: rogerbot/1.0 (http://moz.com/help/pro/what-is-rogerbot-, rogerbot-crawler+pr1-crawler-17@moz.com)0 -
Why don't i see a domain mozrank or moztrust?
Why don't i see a domain mozrank or moztrust? The compeitor's numbers work, but not my own site. Thanks a lot!
Moz Pro | | ivordg0 -
How accurate is SEOMoz's keyword analysis tool?
For the most part, SEOMoz's keyword analysis tool has been in line with other tools like Adwords keyword tool with regards to competitive level. I have just encountered a keyword though that a client may choose to compete on that seems to be far off. keyword phrase: online math games Adwords competitive level: Low SEOMoz competitive level: 80 This seems like a sizeable difference (I know the two compare all results vs first page authority's, but typically they are in line with each other). With other related keywords for the industry in question, SEOMoz and Adwords seem to be in line. This one just got me thinking. I know the SEOMoz score is a sign of the strength of the top results and that the "low" score from Adwords may be a sign of much weaker results on the following pages (with a higher number of weaker pages vs fewer high authority outliers). **Question: ** How accurate is SEOMoz keyword analysis tool and what other keyword analysis tools are you guys/gals using that you like? I have tried others but many provide duplicate insights.
Moz Pro | | mattylac0 -
Yo-Yo-ing rankings - what's going on?
I'm getting a little fed up and exasperated - if I'm honest! Our seoMoz rankings are yo-yoing on a weekly basis - extremely. One week we're in the top 3, the next week, we're not in the top 50. The week after that, we're back in the top 3. Then we're outside the top 50 again. I understand rankings go up and down sometimes - but this is every week, without fail. Not only that, but I also check my rankings with cuteRank and Firefox's Rank Checker and while those rankings are consistent with each other - seoMoz's rankings are always different and the only ones that Yoyo. Further, it's not just our rankings that Yoyo - it's those of our competitors too. They follow the same pattern except that when we go up, they go down, and vice versa, I'm just a little lost and unsure what to do, and I can't believe really that this is a true reflection of what is happening to us on Google every week. I know rankings change but surely Google aren't throwing us around like this? It is making doing any SEO on the site impossible because I never know where I stand. Any ideas or help would be wonderful. Thanks.
Moz Pro | | JetBookMike0 -
Urgent: Campaign set up 'Select Competitors' errors
Hi. Im setting up my first campaign and Im having issues with step 3: 'Select your competitors to track'. I only want to track 1 competitor: http://en.wikipedia.org/wiki/Ryan_Murphy_(writer) When I enter this and the competitor name into the form provided and click 'continue to next step' it throws an error at me: Darn, there are errors in your form! Don’t worry, Roger can’t feel pain. Competitors domain http://en.wikipedia.org/wiki/ryan_murphy_(writer) may not have a /path after the host Domain http://en.wikipedia.org/wiki/ryan_murphy_(writer) may not have a /path after the host Can anyone help me as this is urgent.
Moz Pro | | RyanSMurphy1 -
What's the best & quick tool to spy or analyze backlinks of SINGLE Page?
hey, someone I want to know why this page or blog post of my competition website ranking better.. I've many tools to spy & analyze domain name, but personalty I want to spy just one page of this or that website or blog.. I hope you could help me and share some tools or the best once for this job. thnx again
Moz Pro | | akitmane0 -
What's Your SEOmoz Favorite?
Obviously, SEOmoz is full of awesomeness. But I'm curious as to what sections, tools, etc. of SEOmoz are the users' favorites? For me, it's a close race between the blog, Linkscape/Open Site Explorer, and the search overlay tool on the Mozbar. What are your favorites?
Moz Pro | | Gyi0