How does someone rank page one on google for one domain for over 150 keywords?
-
A local seo is exclaiming his fantastic track record for a pool company(amonst others) in our local market. Over 150 keywords on page one of google. I checked out a few things using some moz tools and didn't find anything that would suggest that this has come from white hat strategies, tactics or links etc. Interested in how he is doing this and if it is white hat? Thanks, C
-
There very well could be but I didn't look deep at all. I never even went past the first page of the site. I saw the footer and the phony review and quickly determined the SEO company was using poor techniques to manipulate results, and I would not want to expose a site to those methods.
-
Ryan,
Thanks for the analysis on local and the reviews. I suppose it is just an accumulation of several things, although I thought there might be something a bit more sophisticated at hand.
-
The results are greatly exaggerated. While it is true that each variation of a term can be viewed separated, there is nothing amazing about receiving the same results for these minor variations.
If your site ranks #1 for "Orlando Pool Repair" already, then earning the #1 ranking for "Orlando FL Poor Repair", "Orlando Pool Repairs", "Orlando FL Poor Repairs", "Orlando Pool Pump Repair", "Orlando Pool Pump Repairs", "Orlando Pool Pumps" and numerous other variations....it is all helpful and good, but hardly impressive.
Also note the site's organic listing is not even listed on the first page of Google SERP. It is their Google Local listing that ranks first (A) position. Notice the (D) position SERP result for orlandopool.com? The orlandopool.com site also is the 4th organic listing on the page.
What stands out to me about this site is they have 11 reviews. The other 6 local listings combined have 15 reviews. Notice their 4th review? Guess what. Brandtastic, the SEO company, gave them a Google review. I'm pretty sure if they were caught for this manipulation they would get thrown in the penalty box.
It looks like on April 14, 2010 the second Google review was offered as a negative review. It seems clear to me the site has, in one form or another, "acquired" multiple positive reviews which are not authentic. Notice there is another positive review on July 5th, the same day of the Brandtastic review. The April 18th, 2010 review seems highly suspect.
Despite 2 highly negative Google reviews, they do have 9 great reviews which provides the business a lot of credibility. They also have an A+ BBB rating which helps, along with a decently designed site with social integration, a blog, 40 years in business, etc.
The big clarity point is this site does well in Local SEO due to clear manipulations and some tactics which Keri point out that is definitely not a positive SEO approach. It would not surprise me at all if this site disappeared from SERPs at any point.
-
I didn't think that the greyed out text in the footer would actually make much difference in ranking...seems pretty old school black hat. Sure, agreed, rank doesn't mean conversion. It doesn't appear that there are bulk keyword domains with redirects.
-
Does anyone search those terms? Do those terms convert?
To answer your question, one of the ways one ranks is to have the light colored text on the light colored background on each page with the following in a spammy footer:
Orlando Pool Service - Orlando Pool Cleaning - Orlando Pool Repairs - Orlando Pool Remodeling - Orlando Pool Renovations - Winter Park, FL - Winter Park Pool Service - Winter Park Pool Service - Winter Park Pool Remodeling - Orlando, FL - Maitland, FL - College Park - Windermere, FL - Longwood, FL - Casselberry, Fl - Lake Mary, FL - Goldenrod, FL - Heathrow, FL - 32825 - 34786 - 32750 - 32779 32714 - 32810 - 32751 - 32707 - 32835 - 32828 - 32801 - 32803 - 32806 - 32789 - 32746 - 32712 - 33880 - 33881 - 33884 - 33801 - 33805 - 33803
-
Hi Ryan
The company is allpool.com and the keywords are here brandtastic.us/seo-allpoolrankings.htm Thanks, C
-
Well if the keywords were "fsafsdaf" and "iosdfosdjfsadlf" and teh like you may have a chance
-
Hi Charles.
We would love to offer feedback. What would help is the URL of the site along with some of the keywords which are involved. With that information we can offer a specific reply. Without it, we are left to a long list of generic guesses.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moving Pages Up a Folder to come off root domain
Good Morning I've been doing some competitor research to see why they're ranking higher than us and noticed that one who seems to be doing well has changed their url structure so that rather than being www.domain.com/product-category/product-subcategory/product-info-page/ they've removed levels so for instance they now have: www.domain.com/product-subcategory/ and www.domain.com/product-info-page/ basically everything seems to come off the root domain rather than having the traditional structure. Our rankings for the product-subcategory pages, which are probably what most people would search for, are just sitting below the first page in most instances and have been for a while I'm interested to know other people's thoughts and if this is an approach they've taken and had good results?
White Hat / Black Hat SEO | | Ham19790 -
Google Organic Ranking & Traffic Dropped
Hello, We have been struggling to keep our website (http://goo.gl/vS37qA) ranking well in Google since April 30, 2015. For some reason at that time, there were around 15000 blocked pages (mainly Magento layered navigation pages) showing in Google's Search Console. We used canonical tags, and now all these pages have been removed from Google's index and Google Search Console. We didn't do anything that is against Google's Guidelines. Currently in Google Search Console we see:- Around 50 crawl errors- no malware- no blocked pages - no other error messages in both Webmasters tool.We have never practiced black hat SEO, paid for links, or used tactics that Google penalizes. We noticed in the last few months there are around 1000 Chinese/Russian/Japanese links points to our website, and we have used the disavow tool to notify Google of these attacks.Any help would be greatly appreciated in advance!
White Hat / Black Hat SEO | | NancyH0 -
Plugin to duplicate CMS pages, changing the location
Hi all, We have recently noticed a rise in local business websites using a plugin to duplicate hundreds of pages changing only the location in the h1 tag and the page description, we're pretty sure this is a black hat technique allowing them to rank for all locations (although the duplicate page content must not be doing them any favours). An example of this is http://www.essexcarrecovery.co.uk We would like to know what plugin they are using as we think there may be better ways to use this, we may be able to create original location pages faster than we do now? Also why does not seem to be too detrimental to the businesses SEO as surely this method should be damaging?
White Hat / Black Hat SEO | | birdmarketing0 -
Many Regional Pages: Bad for SEO?
Hello Moz-folks We are relatively well listed for "Edmonton web design." - the city we work out of. As an effort to reach out new clients, we created about 15 new pages targeting other cites in Alberta, BC and Saskatchewan. Although we began to show up quite well in some of these regions, we have recently seen our rankings in Edmonton drop by a few spots. I'm wondering if setting up regional pages that have lots of keywords for that region can be detrimental to our overall rankings.Here is one example of a regional page: http://www.web3.ca/red-deer-web-design Thanks, Anton TWeb3 Marketing Inc.
White Hat / Black Hat SEO | | Web3Marketing870 -
Sudden Drop in Keyword Ranking - No Idea Why
Hi Mozzers, I am in charge of everything Web Optimization for the company I work for. I keep active track of our SEO/SEM practices, especially our keyword rankings. Prior to my arrival at the company, in January of this year, we had a consultant handling the SEO work and though they did a decent job on maintaining our rankings for a hefty set of keywords, they were unable to get a particular competitive keyword ranking. This is odd because other derivations of that keyword which are equally competitive are all still ranking on page one. Also, full disclosure, they were not engaging in any questionable linking. In fact, they didn't do much of any link building whatsoever. I also haven't been engaging in any questionable content creation or spammy linking. We put out content regularly as we are a publicly traded company - nothing spammy at all. Anyway, one thing I tried since February was engaging in a social media sharing campaign among friends and coworkers to share the respective page and keyword on their Facebook and Google+ pages. To my surprise, this tactic worked just like natural search usually does - slowly and through the months I saw the keyword rank from completely invisible, to page 6, to page 3, to page 2, and finally onto position 6 page one as of just last week. Today, unfortunately, the keyword is invisible again :(. I am perplexed. It's tough to build links for our company as we are in the public and everything we do has to be approved by someone higher up. I also checked our webmaster tools and haven't seen any notifications that can give me clue as to what's going on. I am aware that there was a Penguin update recently and there are monthly Panda updates, but I'm skeptical as to whether or not those updates would be correlated to this because, at initial glance, our traffic and rankings for other keywords and pages don't seem to be affected. Suggestions? Advice? Answers? Thanks!
White Hat / Black Hat SEO | | CSawatzky0 -
Any Benefit to Artificially Boosting the CTR for rank?
I've read articles that indicates Google will provide a higher rank to listing with higher click through rates (i.e, http://bit.ly/132mUd0, "If a search result achieves a higher than average click through rate then it may be given a higher ranking.") First, this seems like a chicken-and-egg scenario: it seems like results with higher rank will have higher CTR from increased exposure, no? Second, if this was an accurate ranking signal, it seems like it would be so easy to black hat (as well as other web usage signals, such as goal conversions and time on site). I'd just pay some Indian dude to search for my website on different IPs and click through in the SERP. Your thoughts about this scenario?
White Hat / Black Hat SEO | | ExploreConsulting0 -
Duplicate content showing on local pages
I have several pages which are showing duplicate content on my site for web design. As its a very competitive market I had create some local pages so I rank high if someone is searching locally i.e web design birmingham, web design tamworth etc.. http://www.cocoonfxmedia.co.uk/web-design.html http://www.cocoonfxmedia.co.uk/web-design-tamworth.html http://www.cocoonfxmedia.co.uk/web-design-lichfield.html I am trying to work out what is the best way reduce the duplicate content. What would be the best way to remove the duplicate content? 1. 301 redirect (will I lose the existing page) to my main web design page with the geographic areas mentioned. 2. Re write the wording on each page and make it unique? Any assistance is much appreciated.
White Hat / Black Hat SEO | | Cocoonfxmedia0 -
Google Places
My client offers training from many locations within the UK. These locations/venues are not owned by them, however I see no problem in setting up a different listing for each location in Google Places. At the end of the day if a user searched for “Training London” they are looking for somewhere that they can book a course that would be in their local area. As my client has a “venue” there I think there is a good argument to say that your listing would be valid. What are your thoughts.
White Hat / Black Hat SEO | | cottamg0