How useful/ damaging is it to have links repeated on every page ?
-
Our site is dynamic in nature we have tens of thousands of indexed pages with numerous individual brands pages - all of the brand pages are equally important.
We are trying to distribute link juice to those pages as much as possible - so my question is --- Is it smart and or useful or perhaps damaging or spammy to have a space on the bottom of each page throughout our site with links to each and every single brand page ? is this practice considered as duplicate content etc ?
-
It's still viable.
In regard to your points
-
If you were to include a large footer on tons of pages with little content that would not be good, but a small footer repeated on pages with a lot of content is fine. Also, supposedly Google looks at common code globally on pages and strips it away from the equation (boilerplate) They still follow the links and pass PR but just don't take the external template stuff into major consideration. So your main content section is mostly what is being graded to determine rankings.
-
Well Google likes anchor text within content, so if it fits what you are doing, then within content is better, but a list will not hurt. If you have MANY items it gets very sloppy looking, so in that case I would suggest using jquery like this site does, this way you can get all of the links on the page in a SEO friendly way, ensuring they will all get spidered and pass PR without making a bad visual/user experience with tons of links on the bottom of the page.You can see when you click on a section in the footer it then expands to show the links for that section, very elegant.
-
-
Thank you for the awesome response - i appreciate it.
The thing is - though its true that nearly all the targeted pages are fully optimized (URL, title tag, H1, etc) and the links are globally placed in the footer...
couple things to point out:
- All of the footers are identical repeated on every page across the site
- the links are displayed as a list of brands not as a piece of of content instead its all just text links with the anchors being Ford cars, GM Cars, etc;
I know this was a pretty soild way to control the link juice a few years back - im just wondering if thats still the case ? or is it actually a negative thing to do and can it cause more harm than good.
Thank you
-
That is called a robots nav, and it is a good SEO strategy for passing PR to MAIN pages you are targeting while not being something that draws attention to the user to click on. Strictly made to pass PR.
Look how this site is doing it in their footer. There are 6 links in that footer all perfectly targeted with anchor text, pointing to perfectly targeted pages (URL, title tag, H1, Etc)
http://www.onlinemedicaltourism.com/
Serving information to the medical tourism community, OnlineMedicalTourism.com helps you find information and services regarding medical travel, including overseas facilities that address your specific needs. We do not rate or recommend medical tourism facilities or medical travel services for quality of care, but rather act as an information clearing house so that medical tourists can locate the services they require. We recommend that you read more about medical tourism costs and the risks of medical tourism. The information on this site is posted by the facilities and medical tourism providers - OnlineMedicalTourism.com is not responsible for inaccuracies they create.
That being said, I would only do this on main targeted pages and not include dozens of links. Since this is a global footer you don't want it to be too long. It needs to be only a small percentage of the content on the page so that it does not appear to be duplicate content on all of the pages.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the number of links do you require your link builder to attain each week or month? What is a reasonable goal?
Hello Mozzers... I would like to get a survey or feedback from other Mozzers who owns an SEO company or manages / hire link builders. **What is the average number of links does your link builder need to attain per week or month? what is their goal? ** I understand quality over quantity but I want to make sure there is a reasonable average to provide them goals and something to achieve on. Of course reward them more if they exceed or get .edu links. What do you institute? What do you think is fair and achievable per website? PS. There is no right or wrong answers here. I am looking for a measurable answer not subjectable. Again just gathering MEASURABLE GOALS.
Link Building | | ChatterBuzzMedia0 -
Home Page & Most Important Category Page Cannibalizing Each Other
OK, so here goes. We have an odd situation on our hands. Our website sells a product technically known as "nail polish strips". We are a small player at the moment, but the reviews we've gotten in "side-by-side" comparisons vs. the big boys have been crazy, and literally always in our favor. Now the issue..... The best way to describe our product as mentioned above is they are Nail Polish Strips. Our domain name includes the term "Nail Strips" in it. Of the 200+ bloggers that have done reviews and provided us links, about 80% or so have linked to the home page, most just using our websites name, some have been nice enough to actually use keyword terms like nail polish strips. Moral of the story, for the term nail polish strips, our link profile would indicate to the google machine that our home page is stronger for this term. THE BIG ISSUE HOWEVER...... Our main category on the site that shows products is the page we originally intended to optimize for the term Nail Polish Strips. And our aim was going to be to optimize our home page for something else, like maybe plain old Nail Strips. THE BIGGER ISSUE...... At any given moment, Google is having a hard time figuring it out. Based on our link profile, we should be on page one, but what we're seeing is today, it's our Nail Polish Strips category page that ranks for that term, and tomorrow that listing will be replaced with our home page. Literally, last night the home page was on the top of page two, and today, the category page is on the middle of page two. They keep flip flopping. Sometimes they both appear within the first 3 pages, sometimes only one appears on page two, the other drops out of the top 10 pages. OUR THINKING IS....... Our home page obviously has more strength and if the google machine is even implying they like it for that term, we might as well accommodate that. Keyword spy shows this term has a volume of around 18,000 searches. The term isn't hugely competitive, so we planned to 301-redirect the current category page URL that is competing with the home page, to the home page, and re-create and optimize the category page for something different, like Nail Polish Stickers or something to that effect. THE FINAL ISSUE....... The term stickers in this industry as it relates to our product has been the victim of a negative PR campaign because the big boys (or girls) are trying to say "Nail Stickers" are garbage as opposed to "Nail Polish Strips". The problem is Nail Stickers gets a lot more traffic. So we figured, we'd optimize the category page for Nail Polish Stickers, and explain in the text, that despite what some of our competitors say, just because we're using the word "stickers" to describe them, doesn't mean they are bad, so on and so forth. I ONLY MENTION THIS SO YOU SEE WHY I'M HESITANT TO PULL THE TRIGGER ON OUR ABOVE FIX. I know this is long, and I'm not doing a great job of putting it in to words, but any insight will help. I'm supposed to pull the trigger today or tomorrow on this re-direct and new strategy, but don't want to do so until I get some of my fellow ninja's opinions.
Link Building | | AarcMediaGroup0 -
Squidoo and hub pages links spammy?
I was wondering if links from sites like studio, hub pages and tumblr are worth it in 2013 post panda/penguin? It seems spammy to me but some people appear to still use them? any thoughts?
Link Building | | SamCUK0 -
"gimme links" = easy to fill out profile/personal reputation links that offer a do-follow anchor text flexible link
I'm doing some SEO for small niche service sites...and aside from niche directories and some light article marketing and local search directories (yelp, etc) there really isn't a budget for content generation. I really only have a budget for profile/submission links. What are some sites where you can quite easily fill out a personal profile with an anchor text variable link that may not be THAT juicy but will stick (i.e. not a spam/fake profile type of link, but something like Linkedin). I'll start with giving away 1 www.istockphoto.com Any others that aren't obvious?
Link Building | | ilyaelbert0 -
LINK BUILDING. IN MAIN PAGE OR INNER PAGES?
I have a question about Link Building. What´s best for SEO, putting the links in main page or using a Link page inside with all the links? I would also like to know what´s best for SEO follow or not follow links, and how they work? Thanks in advance. Maria Jesus
Link Building | | goperformancelabs0 -
Do http:// links to a http://www. site count the same to Google?
In terms of links to one's site helping your position on Google, if your site defaults to http://www.example.com (automatically adds "www." even if it isn't typed), does Google count links that appear as http://example.com (without the www.) with the same "weight"? Thanks.
Link Building | | celife0 -
I cannot get any links indexed to this website http://atglimo.com.
I have written nofollow, follow links, issued a press release, and submitted to the Universal Business Listing. None of these links are showing in the Yahoo index. I did a nofollow bookmark with delicious and it disappeared the next day. The people that built the website will not grant FTP access and modded the HTACCESS file incorrectly to point to a WWW. version of the site. I had them remove the index.html duplicate content problem. What is going on? Why are no links showing in the index for this site?
Link Building | | eddie404ATL0 -
Nofollow link from page rank 7?
What do you think about a nofollow link from page rank 7? will I see any results? how much is it worth?
Link Building | | DiamondJewelryEmpire0