Rankings moving in every 2 days.

[spopli]

Hi,

I am seeing strange behavior of Google for my rankings. I have a very competitive keyword (I can't disclose because of NDA) but for example keyword like "Cameras" on google.co.uk , it stayed on #4 spot for years, we have been practising all good SEO techniques for this.

From last couple of weeks, it goes to 9 then stays there for 2 days, then come back to 4 for 2 days, then go back to 9 & then after 2 days come back to 4 & it is keep moving like that... at the time of this post, this one is on 9.

Our site have been on top for very competitive kws even like word "Camera" we are 2 which is stable... None of our other kws ranks are changed but only word "Cameras" is affected.

I am not sure how & why this is happening, I have been following SEOMoz from long time & hope can find solution here.

Note : Keywords used here are not actual, but carry equal importance

Please let me know.

[RyanKent]

Sunny, I replied to your e-mail. Your site has numerous seo issues such as keyword cannibalization for your search term, way too many links on pages, using https for your entire site, etc.

My recommendation is addressing these issues, especially the cannibalization, and then check to see if your rankings stabilize.

[spopli]

May be I can take permission & provide you detail in private message. But this is big problem, now back to 9

[RyanKent]

Any other theories I can come up with require direct examination of the site and keyword involved. I understand and respect your NDA, but that leaves me unable to provide further assistance.

If anyone else has ideas, feel free to chime in.

[spopli]

Thank you Ryan, I am aware of this fact & I am using same pc, where as I have checked ranks on several places, diff browser, diff pc etc... all shows same things... this keep swapping 4 to 9 , 9 to 4, when I posted this thread it was on 9 & now it is back to 4.. This is really strange and none of my other kws are affected... All doing as same. I wonder if Google is experimenting something ? for certain keywords ? or change at Google's data centers for my keyword or any update on Google algo.. i feel panda 2.5 but then only word is changing... Hard to find solution for this..

[RyanKent]

Prior to exploring other possibilities, I would like to ask if you have been consistently using the same pc and browser to check the results? Or have you been using a particular SEO tool?

If you change pc's or browsers, your results could change due to various personalization settings. I would suggest using &pws=0 to help with consistent results. Additionally try to use the same pc, browser and settings if possible.

If you are using a SEO tool, there are potential variations depending on how the tool extracts data.

Before looking at other facts, it would be best to rule out these possibilities.