How many jumps between 301 redirects is acceptable?
-
For example, I have a page A that should be redirected to page D, but instead A redirects to B, B redirects to C and C redirects to D. It's something I came across and wondering if its worth the dev time to change it.
Thanks!
-
Fantastic! Thank you!
-
The answer is one.
Alhouth I have seen Matt Cutts (Google) state they follow more then one, each hop including the first leaks juice, he also stated they do not keep following but did not give a number
Bing states one.
http://perthseocompany.com.au/seo/reports/violation/the-page-contains-unnecessary-redirects
-
301 redirect chains are bad. If it's important to you to get the link juice to get from page A to page D, you should change it to just one redirect from A --> D. Matt Cutts talked to Rand about it on a whiteboard Friday http://www.seomoz.org/blog/whiteboard-interview-googles-matt-cutts-on-redirects-trust-more:
Is It a Bad Idea to Chain Redirects (e.g. 301-->301-->301)?
"It is, yeah."
Matt was very clear that Google can and usually will deal with one or two redirects in a series, but three is pushing it and anything beyond that probably won't be followed. He also reiterated that 302s should only be used for temporary redirects...but you already knew that, right?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Missing 301 redirects
I just had a developer friend call me in a panic, because they had gone live with a new site and found out (the hard way) that they had missed some pages on their 301 redirects. So the pages are appearing in Google but serving 404s. Ouch! So their question was: other than running a report for 404 errors in something like Screaming Frog, is there a way to hunt down ONLY pages serving 404s, then export to CSV so they can be redirected? Anyone got any tricks up their sleeve?
Technical SEO | | muzzmoz0 -
To many 301 redirects
Hi, Is there anything wrong with over 100 301 reditects on my wordpress website and how do you go about redirecting a 301 again for example abc.com redirects to bca.com now i want to redirect bca.com to ert.com any problems with this setup? Regards
Technical SEO | | ReSEOlve0 -
Should I resubmit a 301 redirected domain in Webmaster Tools
We recently switched over a .com site to a new server. The .com site had a .co.uk domain redirecting to it previously, but when the switchover happened, the .co.uk was forgotten about. We have now realised what has happened, but not before taking a hit with our rankings. The .co.uk is still indexed in Google and now that we have sorted the redirects they are pointing to the right places. My question now; is there anything further I need to do? I know that the .co.uk will soon be removed from the SERPs, but I just want to make sure I haven't forgotten anything.
Technical SEO | | Ben_Malkin_Develo0 -
Buying a domain to 301 redirect for increased rankings
A large competitor has recently purchased a large marketing company that specializes in their industry. As a part of this acquisition they obtained ownership of www.digitalsherpa.com, which is now 301 redirecting some 50K links to www.costar.com/. When I did a site:www.digitalsherpa.com search all of the origin URLs had title tags from the costar site in place of their own. My question is: Does this violate Google spam guidelines? search?sourceid=chrome-psyapi2&ion=1&espv=2&ie=UTF-8&q=site%3Adigitalsherpa.com&oq=site&aqs=chrome.0.69i59j69i57j69i65j69i60j0l2.1919j0j7
Technical SEO | | Reis_Inc.0 -
Help writing a .htacess file with the correct 301 redirects
Hello I need help writing a .htaccess file that will do two things. URL match abc.com and www.abc.com to www.newabc.com except one subdomain was also changed www.abc.com/blog is now www.newabc.com/newblog everything after blog matches. Any help would greatly be appreciated. Thanks
Technical SEO | | chriistaylor0 -
Crawl Diagnostic: Notices about 301 redirects
There are detected five 301 redirects on my site and I want to understand why this is happening? And is this important to fix? http://domain.cl/subfolder ---- redirects to ----> http://domain.cl/subfolder/ What does this tell me "/" I am very curious 🙂 Thanks for every answer
Technical SEO | | inlinear
Holger0 -
Any way around buying hosting for an old domain to 301 redirect to a new domain?
Howdy. I have just read this QA thread, so I think I have my answer. But I'm going to ask anyway! Basically DomainA.com is being retired, and DomainB.com is going to be launched. We're going to have to redirect numerous URLs from DomainA.com to DomainB.com. I think the way to go about this is to continue paying for hosting for DomainA.com, serving a .htaccess from that hosting account, and then hosting DomainB.com separately. Anybody know of a way to avoid paying for hosting a .htaccess file on DomainA.com? Thanks!
Technical SEO | | SamTurri0 -
301 Single Page Redirects in IIS7?
Hey all -- I am working with a client, getting ready to make a full domain level change to a brand new domain. The existing domain has solid domain importance and trust, and the home page has a 5/10 GPR, so the transfer of all existing link juice is very important. Of course, I will be utilizing 301's to permanently redirect all existing pages to their new permanent homes. It will be a 1-1 structure, which I know is also best when possible. My question comes in specific to IIS. There is a wealth of information out there on the net regarding implementing permanent 301's using Apache and .htaccess, but nada when it comes to doing it in IIS7, which is what the client is using. For instance, today I am seeking to help them redirect 2 single pages to new destinations within the same domain, just diffferent folders. When you open up the IIS7 Control Panel (yes, with full Admin access), you can navigate to the directory, but the individual pages that I am looking to redirect with 301's do not show in IIS7, so you can't just right click on each page and choose "A redirection to a URL," etc. Any help on exactly how to redirect a single page using a permanent 301 in IIS 7 would be huge! Thanks guys!
Technical SEO | | Bandicoot0