Tracing Google Analytics 'goal' back to original search phrase
-
I added Goals to my Google Analytics tracking. It's working; I get visitors who have completed Goals showing up in the reporting.
My question is: Is it possible to trace backwards from a completed Goal to the original search phrase a user entered in Google to come to my site (for those who entered from Google.com via organic search result)?
I'm trying to answer the question of which search phrases are resulting in completed Goals (as opposed to bouncing off the site or just any behaviour other than completing a Goal).
It seems like this should be one of Analytics' default reports -- help identify which search phrases are converting well. It's probably there and I'm just not seeing it...
Thanks.
-
Hi Mike,
This is pretty straightforward:
-
Go to customised reports and create a new one.
-
Fill in all of you relevant metrics including your goal completions
-
For your top level Dimension select Source from Traffic Sources
-
For you next Dimension select Keyword
You can then drill down to see the keywords
-
-
Hi Mike,
Your answer could be found indeed within Google Analytics but you have to calculate it yourself by creating an Advanced Segment. In my opininon this would be the best solution for your question.
By creating a new Advanced Segment you will segment only the visitors who completed your specific goal. And so you can see in your reports the (organic/paid) keywords they used right before visiting your Web site.
An example of your advanced segment would be:
- Completed Goal 1 where the value is greater than or equal to 1(because they should have completed your goal at least 1 time, see my screenshot.
- The next step is to apply this advanced segment over the (organic/paid) keywords which could be found in your keyword reports under Traffic Courses.
Let me know if this is what you are looking for, happy analyzing!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does Google need Analytics installed to create metrics?
Hi Mozers, Does Google know time on site, number of page visits, bounce rate, etc. even if Google Analytics is NOT installed? Does it measure all that stuff anyway, and if you install the GA code on your site, that is so that YOU can see those metrics? OR can Google only see those metrics if you install GA on your site? Thanks! Jane
Reporting & Analytics | | CalamityJane771 -
I have conflicting user flow and bounce rates Google Analytics
Has anyone come across this or know how to read this data. In my site content landing page report I have 141 sessions at 0.71% bounce rate = 1 session But then in user flow I have the same page with 123 sessions with a drop off of 117 sessions???
Reporting & Analytics | | Lucas_SOS0 -
Universal Google analytics e-commerce tracking code?
Hi Mozzers, I have never setup a universal google analytics e-commerce tracking code before and my concern is what exactly do I need to add on the cart thank you page? Can someone send me a sample of code I need to be adding? What kind of customization does it require? The more details you can provide the better! Thanks!
Reporting & Analytics | | Ideas-Money-Art0 -
Showing Button Clicked in Google Analytics - How to check which button has been clicked?
For my E commerce site in my google analytic in Event Action it is showing "Button Clicked" and Total Events 4005, so i want to know visitors have clicked on which buttons?
Reporting & Analytics | | bkmitesh0 -
Google Analytics Not Working
I added the code before tag but still google not showing it is installed. Status: Tracking Not Installed Last checked: Mar 15, 2013 10:38:10 PM PDT Can someone check my domain - www.plugnbuy.com
Reporting & Analytics | | chandubaba0 -
How to remove unwanted dynamic parameters from a URL in Google Analytics
Hi, Would really appreciate some help with this. I have been experimenting with RegEx to achieve this but as I’ve never used it before am currently failing miserably. We have conversion pages i need to set goals for that are formatted as below: https://www.domain.co.uk//Application_Form/(S(ewhbqp5cki0mppuzukunkqno))/enterCardDetails.aspx I need to remove the (s(xxx)) section from the URL as rather than one pages i currently have thousands of unique URL's. What’s catching me out is that as it’s not a URL parameter I can’t discount and as half way through can’t just do head matches etc to /entercarddetails Help would be much appreciated. Thanks.
Reporting & Analytics | | Sarbs0 -
Google analytics for your mobile sub-domain
Hi All, I have just started mobile sub-domain for my desktop site. But I don't to know how to configure analytics for mobile sub-domain. I want to track result between desktop and mobile site. Can any one help me to sort out this problem? Waiting for reply
Reporting & Analytics | | Hexpress0 -
Google Analytics - paid & unpaid visits messed up
I guess Google Analytics messes up my paid and unpaid visits. In the list of top 10 kw's sending non-paid traffic it shows 5 very short kw's that we don't rank for at all (checked with RankTracker - we are not in first 50 search results). But these are the kw's we advertise for... One more proof: Webmaster Tools 'Search queries' shows 10 times less 'Clicks' from organic search than Google Analytics. Is there anyone who is experiencing this kind of problems with GA? Is there anything you can do with it?
Reporting & Analytics | | Alexey_mindvalley0