I was looking for the best practice to use anchor tags...
-
Seomoz says NOT to use your anchor terms on other external pages as you will cannabilize your main page - this is news to me. Appreciate any input on this.
-
Ah now I see. Outbound to other sites. Yes you definitely don't want to do that!
-
Guys, after reading this again, I realize I misunderstood - NOT in the anchor text of outbound links --- OUTBOUND LINKS...this makes sense not to anchor tag your keyword terms to outbound websites...thanks!
-
This is what I've understood as well...thanks.
-
Was using the "term extractor" in seomoz, this is what I found (see last bullet)...
How Can I "Perfectly" Target a Term/Phrase?
Keyword density and repetition are poor systems for measuring the targeting ability of a page. The search engines are more likely to employ systems like term weight, which calculate keyword usage both locally (on your site and page) and globally (throughout the web). Since this metric is impossible to measure without access to the search engines' indices, the best thing to do is follow these basic rules - use your primary keyword term/phrase in:
- The title tag at least once (usually no more as this can appear spammy)
- The H1 header tag of the page
- At least once in a bold or strong tag
- Several times in the body text of the page (at least 2-3X and more when appropriate)
- NOT in the anchor text of outbound links - this indicates to the search engines that another page (the one you link to) is relevant to this keyword phrase and can cause issues of additional competition or keyword cannibalization
-
I think the posting you are referring to is this: http://www.seomoz.org/blog/how-to-solve-keyword-cannibalization
The posting does not say that the use your anchor terms on other external pages will cannibalize your main page. The problem comes when you link to multiple pages on your site with the same anchor terms.
The suggestion is to use the same anchored term on multiple relevant pages throughout your site to link back to the home page (or desired page). The idea is not to optimize various pages on your site for the same keywords.
-
Not sure exactly what you are asking, can you send a link to what they are saying?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for a trusted link building service
Can anyone recommend a service to build quality links to our site and work with us on a content strategy, preferably UK based? We have recently recovered from a link penalty and whilst this has been removed we now need to re-build a quality bank link profile. I've looked into the Moz recommendations but not many seem to be based in the UK or if that doesn't matter then I'd be interested to know people's experience. Basically, since the penalty we've become very nervous about link building even though we didn't necessarily create the problem! As a small team we've looked to outsource this and have looked at VA's but not confident the links they will achieve will be of good quality
Link Building | | Ham19790 -
Why do the best ranking websites not seem to follow SEO best practice, particularly in terms of link building?
I work for an online retailer, which predominantly sells perfume products. In recent months, we have been spending more and more time on SEO, particularly in terms of improving our content, and as part of our strategy we have been working with beauty bloggers in particular (independent reviews, articles etc) to increase the number of links to our website. Whilst we’ve seen steady improvements, we are concerned that some of the key words/phrases we are targeting still aren’t ranking as high as we would like. Some weeks they will move up a few places, but more often than not, they will then move back down. We are more frustrated as we are seeing other websites, which are much poorer in terms of quality content, number of products, etc., ranking quite highly for these terms. From analysing these sites, it seems they are achieving their high ranking from having a considerable number of what appear to be poor quality links. We have been warned countless times to avoid link farms, etc., yet these sites have 100s even 1000s of links coming from suspect sites and it isn’t doing them any harm. Recently, we noticed a lot of our competitors are receiving links from websites such as LinkPartners. When we checked the website, we could see that whilst it appears to be a fairly SPAMMY website, its domain authority (67) is actually quite high. Should we base our decision about whether or not to place a link somewhere solely on how high their domain authority is, i.e. would it be more beneficial to us to have a link with what appears to be a link farm if their domain authority is high, than what appears to be a fantastic independent beauty blog with a low domain authority? Or should we avoid these sites whatever the circumstances? It’s slightly confusing for us as we are being warned about placing links on websites as google is apparently going to penalise us for it, but then we see our rival sites doing well by simply placing links everywhere they can.
Link Building | | DazzaH1 -
Looking for Resources for Broken backlink Building With My Team
I've been doing some reading on broken backlink building but have not had much success with implementing a fine tuned process with my team. I've already read the moz post about broken backlink building. I've also used the www.<a>brokenlinkbuilding</a><a>.com</a> tool by citation labs but found it to be kind of clunky. Could have just been me though : ). Any helpful resources would be appreciated to automate the process better?
Link Building | | Keith-Eneix0 -
Changing Anchor Text and Domain Name on external sites
Hey guys, I was hoping somebody might be help with my current dilema. We have a international website due to go live soon which has changed its brand name. It is International educational website funded by the government is all I can tell you I'm afraid. They have over 40,000 inbound links many of which are images. I'm wondering what i site best approach. To contact the web master of the top PR sites and ask them to change the listing to the new brand? I was also thinking if I was to leave most of them there as they would be redirected anyhow. Could I be clever and add the new brand link to some of these sites without removing the old and reap the benefits of having two links, the old site url and the new site url? Here is the main dilema though, the commission wish to keep the old site live for 6 months before we can redirect. Thanks, Rob
Link Building | | daracreative0 -
Can personal name anchors from blog commenting be a risk?
Hello, I've created a new site early this year. In an effort to stay on Googles good side I decided not to do any link building. Everything you create yourself is pretty much frowned upon by Google, right? I have been doing a fair bit of blog commenting where that would add value. As a result my link profile shows about 50% anchors with my name in it. Can this be dangerous? Thanks!
Link Building | | andersvin0 -
Looking for Excellent Infographic Designers
I'm looking for recommendations for excellent infographic designers. They can be located anywhere, charge hourly or project based...as long as they are fluent in writing English, can show some examples of past work, and charge a reasonable rate, that's all we need. I've looked at Elance and Odesk and Craig's List, but what I really want is a recommendation from someone who has actually used the designer they're recommending and had a great experience. A designer who can do the research and ideation in addition to the actual design would be ideal.
Link Building | | Point_It0 -
Please have a look at the SEO of our site
Hi, Could you look at nlpca(dot)com and give me feedback and hints about the on -page SEO of our site, as well as any suggestions of link building strategies to move us up to first for the head term "NLP" as well as the long tail Thank you, Bob
Link Building | | BobGW0 -
Alt Image Tags
Hi, Do you think an alt image tag on an image as a link is going to impart the same juice or targeting as a link with a text anchor? So, for example, if one made a clickable image link with the alt image tag of "bowling balls" would that do as much for you as the text "bowling balls" as the anchor link? Thanks! Best...Michael
Link Building | | 945010