My ranking on some keywords is getting better . Now what about geography!
-
Hi, I finally got a better result on my ranking on specific keyword. Now, here is what I need to do.
Just to place you in context, we have acquired 2 companies in Europe since last year ( One in the UK and one in France ) and our head office is in North America. Since our servers are located in NA, I realize the ranking will be better here on specific keywords than it is in the UK and France. I actually managed to get on the first page on google North America, but I am till very var in ranking in France and the UK.
Where should I start to get a worldwide ranking ? I could start on the 2 geography mentionned but is there a strategy to get ranked worldwide ?
Any help would be appreciated.
Best regards,
-
If you have offices in each country, make sure you have the contact details on the site, and add them to Google Places if appropriate. Build links from each of your targeted countries.
Is it possible to add the fr (for French) language meta tag to the translated content? Obviously UK English and American English vary too, so your site content will tell Google etc. it's for a US audience, but such sites can rank well worldwide
There are a couple of older posts worth reading here:
http://www.seomoz.org/q/targetting-multiple-countries
http://www.seomoz.org/q/multilingual-site-separate-domain-or-all-under-the-same-umbrella
-
No, I only have one main domain. There is French and English translation on the web site. I have once activated the geotarget option in the google tools but realized that I could affect the current ranking in North America. I've put it back to default.
Should we have other local domain liker .co.uk and .fr site for geotargeting ? What is the best way to geotarget in multiple countries. ?
-
are they on separate domains? What are their TLD's .com or co.uk and .fr?
concentrate on geo-targeting for the countries. You'll never get worldwide rankings for the FR site for instance because it's in French, it will only be displayed in Google France.
"Since our servers are located in NA, I realize the ranking will be better here on specific keywords than it is in the UK and France."
this isn't true, if you geo-target them in GWMT you'll get rankings in their regions regardless of where your servers are located.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page rank and menus
Hi, My client has a large website and has a navigation with main categories. However, they also have a hamburger type navigation in the top right. If you click it it opens to a massive menu with every category and page visible. Do you know if having a navigation like this bleeds page rank? So if all deep pages are visible from the hamburger navigation this means that page rank is not being conserved to the main categories. If you click a main category in the main navigation (not the hamburger) you can see the sub pages. I think this is the right structure but the client has installed this huge menu to make it easier for people to see what there is. From a technical SEO is this not bad?
Intermediate & Advanced SEO | | AL123al0 -
User intent and ranking
Hello, I was doing search to see who ranks on the keyword "bike tours" i noticed a lot of website rank without content "text". Is it because they fulfil the user intent with a search box where you can search by date and destination, trip type and price that google ranks those webpages ? It is the same for the keyword Paris bike tours https://www.fattiretours.com/paris How do they rank with so little content (once again is it because the fulfil the user intent ) Thank you,
Intermediate & Advanced SEO | | seoanalytics0 -
No Google Ranking..yet
I have een working on my site for soem time. Trying to take the right steps to achieve good ranking in the long run and present the information we need to showcase to prospective clients. After several months I still see no ranking at all and I'm wondering if its becasue the front page is using a design similar to a one page website design? If anyone can provide some insight I would appreciate it. Even the smallest nudge i nthe right direction. We are also developing some new content for a blog and expanded written content for our services page. http://thatworksdesign.com
Intermediate & Advanced SEO | | Bvrettski0 -
Is it normal to initially rank low in the SERPs, then over time gain rank?
We just released a very targeted page for a specific item about 18 hours ago. For the main keyword as well as multiple variations, we currently are ranking around # 40 to # 50 depending on what the exact query is. Is it normal to initially rank lower in the SERPs and then as the page ages, gain? Thank you for your insights!
Intermediate & Advanced SEO | | DJ1231 -
Can changing G+ authorship on a well-ranking article drop its search ranking?
We have an article that ranks #1 in Google SERP for the keyword we want it to rank for. We decided to revise the article because although it's performing well, we knew it could be better and more informative for the user. Now that we've revised the content, we're wondering: Should we update the article author (and the G+ authorship markup) to reflect that the revisor authored the content, or keep the original author listed? Can changing G+ authorship on an article impact its search ranking, or is that an issue that's a few Google algorithm updates down the road?
Intermediate & Advanced SEO | | pasware0 -
Can I swap a website yet keep it's high ranking for a competitive keyword?
Couldn't fit the entire question in the main bit so the explanation is here: Working on a client's website which is hosted by volusion and also been doing SEO for them for about a year. Now we've finally got them ranking at the lower end of page 1 (around 10+) for their main keyword. They now want to move from volusion over to Amazon Web Store 😢 which seems to be an SEO nightmare from even my basic understanding of SEO. From looking at the coding and the way Amazon Web store is built on top of how restricted you are from doing anything with it, I am almost certain the shop will be extremely difficult to optimise and we will have to completely change nearly all of the content. Finally! the actual question; I was thinking I could get them to delay their move to Amazon webstore until they are ranking in the top 5 for this top keyword. Once they switch over, i assume they'll keep this ranking for at least a short while? This keyword attracts a high volume of traffic and if this traffic is clicking on the result for their website, and google sees that people are finding this website valuable (not clicking back onto google results). Will they be able hold onto this high ranking? Basically what I'm asking is, this will be a terrible outdated badly SEO'd shop, but if a high volume of people are clicking on it and staying on it from their lingering ranking will Google just let it stay at the top? A massive amount of gratitude in advance for anyone who tries to help with this! 😄
Intermediate & Advanced SEO | | acecream0 -
Rankings improvement strategy
I am working on my SEO strategies and though it would be good to get advice from awesome members: Our current rankings are on (Google United States) page 5. Our keywords have high competition and hence we need to follow tight plan. I want to learn some best strategies to get Page 1 rankings and how much time would be required approximately. (though I know its weird to ask for time in SEO but what I mean is some case studies or examples of how long you waited when you have pushed your website from page 5 to page 1) What rank maintenance strategies you follow in general. Does anyone have used any agency for rank maintenance for their niche.
Intermediate & Advanced SEO | | EG0CENTRIX0 -
Blog - on the domain or place on separate site, now that Panda ranks for bounce, TOP, depth of visit
Over 10 years ago, we decided to run our blog external to our main website. contrary to conventional wisdom then, we thought we’d have more control/opps for generating external anchor text links, plus working in a bona fide blog software environment (WP). As we had hoped, the blog generated alot of strong inbound links, captured inbound links of it own from other sites and I think, helped improve our SERPs and traffic. Once the blog was established and with the redesign of the website, we capitulated, and finally moved the blog onto the main domain. After reading a number of pieces on Panda and the new reality of SEO, sounds like bounce rates (in particular), time on page, and other GA measures may have a more profound influence on google rankings now. Given that blogs are notoriously for high bounce rates (ours is), low time on site, depth of visit, seems logical that it adversely affects our site averages for the main domain). Is it time to re-consider pulling our blog off the main domain to reassert the ‘true’ GA measures of the main domain? I guess it still gets down to the question... is the advantage of all the inbound links to the blog on the main domain of greater value than moving the blog off-site and reasserting better 'site stats' for google's pando algo? Thanks.
Intermediate & Advanced SEO | | ahw0