What does it mean to ping you web 2.0 backlinks?
-
We know that a major backlinking strategy is to create web 2.0 articles linking to your main money site.
But these web 2.0 articles also need to be recognized by google, so people tell me I need to ping them? What does that mean?
-
Yes.
-
So in essence I need people linking to my web 2.0 articles?
-
I will share my understanding of the process and others can feel free to offer corrections if I go astray.
First, what is Web 2.0?
When Al Gore invented the internet, those times can now be referred to as Web 1.0. Websites offered information and that was it. Web 2.0 is a reference to the current internet practices where a website will offer information and allow users to respond. This practice is the driving force of blogs. An article is written and users respond to the article with relevant questions, adding additionally details and links, etc. This current environment is referred to as Web 2.0.
Next, what is a trackback?
Let's say you write a great article on the latest iPhone. Someone can read your article, like it and comment on it which would be Web 2.0 in action. The reader could also have their own website and write an article on which phones are on the market, and offer a reference to your article when the iPhone is mentioned. Since the writer appreciates your article they send a trackback. A trackback is an automated means of informing your site that someone created a link to your article. WordPress offers this feature.
What happens next depends on the configuration of each site. The site which sent a trackback could generate a link to your site automatically OR it can wait to create the link until after you have acknowledged the trackback with a ping.
On your side of things, you can choose to acknowledge the trackback with a ping or not. Also, you can choose to create a reciprocal link on not. You may decide anytime another site references your article you would like to share that information with your readers and link to the site. You may also decide for SEO or other reasons not to link back. It is up to you.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Backlink Transparency with SEO Agency
Hello everyone. I recently started working with an SEO agency and today they gave me an updated keyword report which showed some increase in rankings. I was not aware that any backlinks had been created yet so I asked for a report of the links. Their response is below and I am just wondering if this is normal practice being I have not worked with any type of SEO agency yet. "
Link Building | | wonderd24
Hey Daniel, We release a small report on them which the guest blog team will do soon. We don't reveal all backlink sources unfortunately because people have tried to bother the webmasters we have and basically steal our techniques. But rest assured you will be ranking at the top of the pack with our methods 😃
"1 -
Looking for a dedicated Backlinks/Disavow Platform
Hi Guys, Can anyone recommend a good backlinks program. One which is able to detect spammy backlinks and which has a disavow feature. I've tried Monitor Backlinks, Would appreciate any further suggestions. Priorities are ability to monitor new links and their value, loss of links, link opportunities, with the ability to create recommended opportunity lists and disavow files - ideal if can be used in some way for client reporting also - dashboard or pdf etc. Help with access to contract link builders (perhaps star rated for quality and efficacy) to go after the opportunity lists also a bonus etc. Basically what are people using out there and really liking!? NB: we use moz for some stuff and have a mix of other tools available but nothing seems to be really nailing this for us. Thanks!!
Link Building | | OnlineAssetPartners0 -
Stuck on page 2
I had a site that was ranking for hundreds of keywords, I got hit with a link penalty, got the link penalty removed by creating disavow file, reconsideration request. Last couple of months my site is stuck on page 2 and won't seem to move up. Thoughts?
Link Building | | interstate0 -
Paid for News Media backlinks
We have been lucky to have some great coverage and resultant backlinks on some very high domain authority news sites such as The Times in the UK. Now that a lot of their content (including our articles and backlinks) is now gated because they are a subscription based, does: Google site attribute the same domain authority to the subscription sites? Does Google site crawl this content? Does the same Google Juice flow once the site is gated? Is the value of 'paid for content sites' eroded?
Link Building | | Switch_Digital0 -
Backlinks From Press Releases - Should I Disavow Them?
About 2 months ago, I published a press release through PRWEB with a link back to my website of course. Now it must have been one of those morning where the coffee wasn't strong enough as my website already has a Penguin penalty I'm trying to get lifted. The intent wasn't to spam the web but rather to gain some traction in the business hosting world. Like I've said, the coffee must've been too weak that morning as it didn't even cross my mind to see if I could "nofollow" the links in the press release. I just hit the submit button... As I'm in the process of submitting a disavow links request to Google, I'm wondering if I should include the URLs to copies of those press releases? I mean, there's no way I can find all those links as it was submitted not long ago. Google and link tools will keep discovering other copies of the PR for months to come probably.
Link Building | | sbrault740 -
Adding backlinks in old articles?
I am trying to get a few more links to get a few of my pages to rank and I am thinking about adding some more backlinks on my own site on some of the old blog articles as well as some of my other related blogs. My question is - is it still beneficial to link from these articles that are say 1 year old or more, or would it be far more valuable to write new articles on the blog containing those same links?
Link Building | | bloggingyourpassion0 -
Backlinking
I WANT TO START BACKLINKING MY WEBSITE, WWW.CHARLIEFLETCHER.CO.UK . ive signed up for a 30day trail, what is the best way to get started. Charlie
Link Building | | charliefletcher0