Switching existing website to a Wordpress Site and afraid of losing top spot
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I am going to be switching my current site from a standard html site to a wordpress site. I'm kind of paranoid of losing my top spot for the keyterms. If I keep the content the same, and keep the same amount of image alt tags, the same anchor text etc, nothing should change right?
Grateful for any advice.
Thanks
Will
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Hi Ryan, thanks for the advice.
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If your URLs, meta tags and content remain the same and only your coding changes it is likely your rankings wont be negatively impacted. WordPress is well designed so your rankings are more likely to improve.
Disclaimer: Anytime you make any change to your site there is a chance you could negatively impact your SEO rankings. Google uses hundreds of metrics to determine rankings and many are unknown. Even the known metrics have varying weights which are unknown. There are also changes to the algorithm on a daily basis.
Don't let the disclaimer scare you away. It's just reality you may inadvertently have something changed during the migration which affects your rankings. Generally speaking it is a good move for a html site to migrate to WP, so make the change. In the unlikely event rankings are negatively affected you can work to get them back.
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