Best way to handle old re-directs?
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What happens if you go back and change old 301 re-directs?
So instead of it re-directing from A to B then C, we write a new redirect for A to C.
What does Google see this as next time it crawls the site?
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Hey Mike,
When Google re-crawls your site they will update their understanding of your redirects. Right now since you have multiple redirects you are losing a portion of link equity with each subsequent hop. Therefore if you update your redirects from A -> C rather than A -> B -> C you will pass more link equity than you are currently.
-Mike
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