Best way to handle old re-directs?
-
What happens if you go back and change old 301 re-directs?
So instead of it re-directing from A to B then C, we write a new redirect for A to C.
What does Google see this as next time it crawls the site?
-
Hey Mike,
When Google re-crawls your site they will update their understanding of your redirects. Right now since you have multiple redirects you are losing a portion of link equity with each subsequent hop. Therefore if you update your redirects from A -> C rather than A -> B -> C you will pass more link equity than you are currently.
-Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same language, Different countries. What would be the best way to introduce it?
Hello, We have a .com magento store with the US geo targeting We're going to launch a different versions soon, one for the US, and another one for Canada (we're going to add a Spanish and French versions later as well) The stores content will be same, except currency and contact us page. What would be a better strategy to introduce it to Google? What is better URL structure? example.com/ca/ , example.com/en-ca/ , or ca.example.com/ ? Should we stay with the original www.example.com/ (example.com) and just close an access to /ca/ and /us/ / or use rel=canonical / or use "alternate" hreflang to avoid duplicate content issues? Thanks in advance
Intermediate & Advanced SEO | | Meditinc.com0 -
Spike then Drop in Direct Traffic?
We've been doing some SEO work over the last few weeks and earlier this week we saw a large spike in traffic. Yay we all thought, but then yesterday the traffic levels returned to pre-celebratory levels. I've been doing some digging to try and find out what was different Monday and Tuesday this week. Mondays are usually big traffic days for us anyway, but this week was by far the biggest, and Tuesday was even higher still, our best day ever. After some poking, I found that the direct traffic followed the same pattern as our overall traffic levels (image attached). The first spike coincides with an email we sent out that day, but the later spike we just don't know where it came from? I understand loosely that direct isn't easily traceable, but can anyone help us understand more about this second spike? Thanks! ayqL2wi
Intermediate & Advanced SEO | | HB170 -
Google still listing old domain
Hi We moved to a new domain back in March 2014 and redirected most pages with a 301 and submitted change of domain request through Google Webmaster tools. A couple of pages were left as 302 redirect as they had rubbish links pointing to them and we had previously had a penalty. Google was still indexing the old domain and our rankings hadn't recovered. Last month we took away the 302 redirects and just did a blanket 301 approach from old domain to new in the the thinking that as the penalty had been lifted from the old domain there was no harm in sending everything to new domain. Again, we submitted the change of domain in webmaster tools as the option was available to us but its been a couple of weeks now and the old domain is still indexed Am I missing something? I realise that the rankings may not have recovered partly due to the disavowing / disregarding of several links but am concerned this may be contributing
Intermediate & Advanced SEO | | Ham19790 -
What is the best text font for health website
What is the good text font for health website, font size, inline spacing, character spacing etc.? Is there any study on it? what font looks to good to eyes? (on what font user stay for long time etc) I personally like apple website text font.
Intermediate & Advanced SEO | | MasonBaker0 -
Best way for Google and Bing not to crawl my /en default english pages
Hi Guys, I just transferred my old site to a new one and now have sub folder TLD's. My default pages from the front end and sitemap don't show /en after www.mysite.com. The only translation i have is in spanish where Google will crawl www.mysite.com/es (spanish). 1. On the SERPS of Google and Bing, every url that is crawled, shows the extra "/en" in my TLD. I find that very weird considering there is no physical /en in my urls. When i select the link it automatically redirects to it's default and natural page (no /en). All canonical tags do not show /en either, ONLY the SERPS. Should robots.txt be updated to "disallow /en"? 2. While i did a site transfer, we have altered some of the category url's in our domain. So we've had a lot of 301 redirects, but while searching specific keywords in the SERPS, the #1 ranked url shows up as our old url that redirects to a 404 page, and our newly created url shows up as #2 that goes to the correct page. Is there anyway to tell Google to stop showing our old url's in the SERP's? And would the "Fetch as Google" option in GWT be a great option to upload all of my url's so Google bots can crawl the right pages only? Direct Message me if you want real examples. THank you so much!
Intermediate & Advanced SEO | | Shawn1240 -
Can we really learn from the best?
Hi All, When I started my site (an eCommerce site) I copied (or tried) a lot of things from the best eCommerce sites I thought were out there. Sites like Zappos, ZALES, Overstock, BlueNile etc. I got hit pretty hard with latest algo changes and I posted my question at Google Webmaster Help forum I received answers from Gurus that we are keyword stuffing etc. (mainly with internal links to product pages but other issues as well). My answer was a link to Zappos and other sites showing that what we do is nothing compared to them. I also showed dozens of SEO "errors" like using H1 tag 10 times per page, not using canonicals and many other issues. The Guru's answer was "LOL" - who am I to compare myself to Zappos. So the question is... Can we take them for example or are they first simply because they are the biggest?
Intermediate & Advanced SEO | | BeytzNet0 -
A Blog Structure Dilemma We're Facing...
We're launching a pretty large content program (in the form of a blog) and have a structure issue: Big fans of Wordpress for efficiency reasons, but our platform doesn't allow hosting of a wordpess (or other 3rd party) blog on the primary domain where we want it. site.com/blog Here are the options: 1. Sub-domain: We can easily put it there. Benefit is we use the efficient Wordpress tools and very fast to setup etc. Downside is that the root domain won't get benefit of any backlinks to the blog (as far as I understand). I also don't believe the primary domain will benefit from the daily fresh/unique content the blog offers. 2. Custom Rig: We could create our own manual system of pages on the site to look just like our blog would. This would allow us to have it at site.com/blog and benefit from any backlinks and fresh content. The downside is that it won't be as efficient to manage. 3. External Site: Create a different site just for the blog. Same issue as the sub-domain I believe. User Experience is a top priority, and all of the above pretty much can accomplish the same UX goal, with #3 requiring a some additional strategy on positioning. Is #1 of #3 going to be a big regret down the road though, and is the backlink/content benefit clearly worth doing #2? (correct me if I'm wrong on my assumptions with #1 but at least with the backlinks I'm almost certain that's the case) Many thanks for your inputs on this.
Intermediate & Advanced SEO | | SEOPA0 -
301 - do i change old links once 301 is in place?
Hey all, I'm about to setup a 301 on a website that has pretty good SEO rankings and I have the ability to change all the old inbound links that point to the old site, to the new site - should I leave them pointing to the old site that has the 301 on it or change all the old inbound links to the new domain name? Which has better SEO value? Thanks for helping, Anthony
Intermediate & Advanced SEO | | Grenadi0