Does Google do domain level topic modeling? If so, are off-site factors such as search traffic volume taken into account?
-
80% of my site's organic traffic is coming through a resource that is only somewhat related.
Does Google think the main topic of my site is terms this resource targets thus bumping the terms I care about to a sub-topic level of sorts?
If this is the case, would putting the resource information into a sub-domain help to solve the problem?
-
Yes i do, some will argue that each pages stands on its own, but relevancy plays a major part, you wan to be in a relevant link neighborhood, both external and internal
-
Good point. It does have links. That's a tough one. How do I salvage the links...
I think I'm going to 301 everything to the home page and start the resource over on a sub-domain.
And just to be clear, you do believe having such a prominent irrelevant page on my site is hurting my ability to rank for the terms I want to...
-
Yes it would, but when you say traffic, do you mean links, if you have links to those pages, yopu may want to replace them with more relevant content or maybe 301 them, dont waste the links, even if they are not relevant.
-
The traffic doesn't convert so it's of very little use to me.
If I don't want to put the effort into trying to convert it, would moving it to a sub-domain solve my domain level topic modeling problem?
-
I think you are correct in your thinking, but you also will lose traffic, i guess it depends on wether the traffiic is convertable, can you convert these vistors to your end goal?
If not then the traffic is off limited use, if so, then try harder to convert it, Maybe even try selling them what they want rather then what you have for sale. (assuming you are selling)
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a page be 100% topically relevant to a search query?
Today's YouMoz post, Accidental SEO Tests: When On-Page Optimization Ceases to Matter, explores the theory that there is an on-page optimization saturation point, "beyond which further on-page optimization no longer improves your ability to rank" for the keywords/keyword topics you are targeting. In other words, you can optimize your page for search to the point that it is 100% topically relevant to query and intent. Do you believe there exists such a thing as a page that is 100% topically relevant? What are your thoughts regarding there being an on-page optimization saturation point, beyond which further on-page optimization no longer improves your ability to rank? Let's discuss!
Algorithm Updates | | Christy-Correll1 -
Google Index
Hi all, I just submit my url and linked pages along with xml map to index. How long does it take google to index my new pages?
Algorithm Updates | | businessowner0 -
Our company is mentioned on some high-traffic, authoritative sites and some of our products are linked as well. If we link to those pages, does it affect our SEO? How can we take advantage of those mentions?
I heard that if you link to another site, when Google indexes your site, they crawl that page that is referenced. By whatever metrics they use, if that site has your name or a link to your site, Google would rank it higher. I am not sure how true that is, but what value does another site mentioned our site have on our SEO?
Algorithm Updates | | JonathonOhayon1 -
How Do I Optimize with Google's Video Search?
Hi everyone, I am looking here https://developers.google.com/webmasters/videosearch/schema and I don't fully understand. Could someone please explain, step by step, what I have to do to optimize for Google video search? I.e. Step 1 do this Step 2 do this. I don't fully understand Thank you!
Algorithm Updates | | jhinchcliffe0 -
Google Maps marker inconsistency
We just discovered that depending on the address format you enter into Google, you may come across incorrectly placed marker locations on Google Maps. Is this because our Google Places address format is not consistent with Google Maps' format? If so, when I go into Google Places to update the address format, am I going to have to go through the citation process all over again?
Algorithm Updates | | SSFCU0 -
Is it better to build a large site that covers many verticals or many sites dedicated to each vertical
Just wondering from an seo perspective is it better to build a large site that covers many verticals or build out many sites one for each vertical?
Algorithm Updates | | tlhseo0 -
Why won't my keyword search results appear on google's top 50?
They are only appearing on Bing and Yahoo, can anyone share some insight?Help? Here is the URL: www.aaexs.com
Algorithm Updates | | RealmindTechnology0 -
Google Directory vs DMOZ
What is the difference between the Google Directory and the DMOZ if any?
Algorithm Updates | | BrandonC-2698870