Local SEO Help!
-
At the minute 12 out of my 16 clients are Local SEO clients. I'm new to SEO Moz and still only at the low level subscription which gives me 5 campaigns. It seems to me (and I may be wrong) that SEO Moz is more suited for my clients that want to rank nationally. SEO Moz seems like it might be a little overkill for using up a campaign for local seo. I'm going to stay with SEO Moz as it is great for the few clients I have that want to rank nationally. So my question is does anyone know of a similar company to SEO Moz that focuses soley on local seo?
Does anyone have experience with Bright Local? How about shedding some light on what reporting software is good for LOCAL SEO?
http://www.brightlocal.com/seo-tools/
Thanks
Gary -
Great stuff! Thanks a million.
Gary
-
Hi Gary
I'm in Perth Western Australia, I think our local is a bit different, i am sure we cover a much wider area.
-
Gary, create a Craigslist account and grab the local market. I have a mobile car mechanic who gets more phone calls from Craigslist than from Google. Create 2 ads and keeps them on rotation. Each ad expires in 48 hours. Think I'm joking? TRY IT!
-
Thanks Alan. To me the problem with local search is it only covers a 20 mile radius at best with Google Places. I have one client who does kitchen remodeling. I can get him to show up in the #1 position in his own town and a few surrounding towns but outside of that I have to move to PPC. An example would be: if someone searches on the keyword "Kitchen Remodeling" 10 miles away his company does not show up. The only to fix is PPC.
Thanks again for the feedback.
-
Gary ,
At Pin Agency we do a good amount of local for Los Angeles. I can not vouch for Brightlocal as we have not used them . I can tell you though that getlisted.org is a really awesome launch pad and it is free ! Getlisted.org is maintained by some of the best local gurus . You can not go wrong with getlisted.org. I have also been testing out a pure local platform getmelisted.net since it was launched privately in Beta and I can say I was impressed and me and my team use this platform now. Those 2 assets should point you in the right direction when handling multiple local clients. The guy who developed getrmelisted.net is a friend and is very helpful in training people on his new platform. Let me know if you want an introduction .
Hope this helps.
-
Unless you are international, i dont see much difference in the SEO. Obviously you want to include some local keywords, list yourself in loacl directories, but apart from that i think the approch is much the same.
When a local searcher in dallas texas searches for "accountant" seacrch engines know what city he is in, and will show maps a give local sites an advanatge. If the same searcher enters accountent new york, it will sjow maps for New York and give new york sites and advanatge in results.
By promoting your site, you are promoting it localy by default.
-
This is a feature that I have wanted with one of my clients who is a car mechanic. I am more interested in Google Places, but at the same time I don't mind coming out in the regular SERPS. I have never heard of Bright Local. If I were in your shoes, I would use SEOMoz for site crawl diagnostics and competitive analysis. By competitive analysis I mean to see where your competitors are and why they are ranking.
It would be great if SEOmoz could give us local rankings too, but they would have to put a server in every city in the United States to give you an accurate ranking report.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What is the best way to optimise the website of a service area business websites for local search?
Service area businesses are a little caught in the middle when it comes to local optimisation and can really struggle to So what approaches would your recommend for optimising a service area business: Assuming the following, perhaps obvious, goals: Make sure your site visitors can clearly understand if their location is covered by your service areas Compete for search traffic for service + location searches (including those with an implided location). One common tactic that I see being used is to generate humongous lists of locations, maybe in a footer. Obviously the more areas you want to include the less relevant (and more spammy looking) your targetting looks. And of course, with loads of locations, you're not going to be able to get them all into your titles (even if you wanted to!) Maybe if you've got locations that are more inportant to you you might create specific landing pages for these location? If you've got the kind of business where the locations you target are determined by the locations you can reasonably get to during a working day it's really tough to find a realistic way to target specific location on your site. I'd be really interested to hear how you approach these kinds of sites.
Image & Video Optimization | | DougRoberts0 -
HELP my client wants to run two yoga companies from the same address
My client has been very successful in local for yoga hertford. Now she wants to do an additional site with five other yogies. The name of the company is obviously different and as with her original company hertsyoga - the actual venues for the sessions are all over the place but principally at a local venue called the Castle which hires out a studio. My question is what do I do to keep her Nap consistent. She apparently has friendly neighbours who are happy for her to use their address (one door up), and apparently they wont move! But I really don't think they will be happy for me to put their address on the site and in citations locally. What should I do?
Image & Video Optimization | | catherine-2793880 -
Once you start fixing Local citations with correct NAP, is it normal for your rankings to plunge at first?
I strongly believe that I have received the most solid Local advice I could from these forums and have started (in just a few days) to make the needed corrections. At the same time I'm somewhat excited and optimistic that it will be a long journey but that it's a learning process. About 5 days ago, I set my website up with "City landing pages" and I started plundering through google, fixing and claiming and correcting as many citations as I could with correct NAP. The journey still continues today as I just got my Bing Local card in the mail and verified. I went to check my rankings on Google Maps, just to see if anything had changed and sure enough it had. My listing had been holding strong at page 10 (which drives me nuts) and now after 5 days of solid work its on page 18. I have to assume that because I'm stirring the dust perhaps Google is confused and maybe in a month or so things might start moving the other way? Thoughts?
Image & Video Optimization | | jonnyholt0 -
Updating Over 100 Local Listings - Cleaning Local Profile and Upload Questions
Hello. I'm currently updating over 100 places in Google Local Listings They have approximately 300 listings already in the account, with approx. 100 of them already verified. The amount of 'True' locations is around 130. In order to provide maximum, appropriate NAP data, I need to update the 100 as well. So, my question is in multiple parts - 1. How do I override and update the current locations in bulk? It doesn't appear that there's a way. Every time I upload a datafeed, it gets a new listing. 2. Because of all the listings in various states of verification, (Over 200), is there an easy way just to clear them out that's NOT manual? 3. Is there a way to export all CURRENT locations? The datafeed download only contains items which are trying to be updated..there doesn't appear to be a way to export all current data. Thanks for any help you can provide about a project of this size is appreciated.
Image & Video Optimization | | WebTalent0 -
Local SEO - Confirming an Address that Does Not Receive Mail
Hi guys, I have a question that might have been asked previously but warrants asking again. What is the best workaround for Google Local verification for a business that is located at a physical address that does not receive mail. I have a friend who lives in an area that does not receive mail. This particular person tried using a local PO box to verify, but as it turns out that is a poor option a) because it is not allowed within the guidelines of Google Local, and b) because the listing was not accepted as a unique address and is listed without an address in Local because of this. Is there anyone with recent experience in terms of getting around this and verifying perfectly legitimate businesses in no-mail areas? I would have thought Google would have provided a workaround for those types of businesses. Any thoughts / experience would be appreciated!
Image & Video Optimization | | toddmumford0 -
New Local Tracking Number for Places vs an 800 Number.
I am having a problem with local search for my business. I submitted the same NAP (Name, Address, Phone) info to Google Places as I have submitted via LocalEZE and Universal Business Listing. Here is the issue. The local number that is being used does not have any way to track calls, meaning the phone company (xo communications) does not give us the number of incoming calls. To add call tracking to the local numbers through our PBX system is very expensive, $2000 per store. Also to transfer this local number to a call tracking company (like callsource or whoiscalling) is a lot of trouble and not an option either. I need to track the call count somehow so I have two options left. 1) Get a new local number (that is also a tracking number through a phone tracking company) and then submit this to Google Places, LocalEZE and Universal Business Listing. The issue with this is that all of our citations will be re-set with a new local number, basically we'd have to do local SEO all over again. 2) Use the main 800 number in Google Places, this can be tracked. However, then our local number is on all of the NAP citations and Google Places will be the only web property with an 800 number. What are your thoughts?
Image & Video Optimization | | qlkasdjfw0 -
Image SEO - Does having multiple sites using same image help?
I'd assume that if many websites reference the same image on a server that this image would rank higher in image results than a similar image that is only used on 1 website.I have yet to do any testing with this to be certain, but how important does this factor seem to be in regards to image SEO?
Image & Video Optimization | | art-boy0 -
Meaning Behind Google Local Search Results Icons?
I can't seem to easily find this answer anywhere (even in the Google Places FAQ page), so thought I'd stop digging around and simply ask it here: What are the meanings behind the icons to the right of the link and to the left of the "place page" link in Google's local search results? I see a checkmark/question mark in a circle, then a bar chart with various levels filled in, then a dollar sign in a circle, then a magnifying glass. 1. What are these telling me, as a searcher? 2. What are they telling the owner of the business? Thank you for your help; I just can't seem to find a reference for this...
Image & Video Optimization | | keethgee0