Meta Title and Description for click through optimization

[EugeneF]

I have a few years experience optimizing PPC text for click-through and conversion rates.  I don't see many web sites that are using these methods for their organic listings generated from meta tags.   Why is this?

So many meta tags seem to be either keyword stuffed or auto generated.   From my research, it seems that keywords in meta tags mean little to search engine optimization other than the fact that vertically aligning keywords from search phrase to listing to landing page is important.  (Just like it is in PPC).

Now that I am personally doing more than just PPC, I have begun rewriting meta text for increased conversions.  The search results look to me like My web site is the only one doing this.

Is everyone missing out on something, or am I missing something?

[GregFindley.co.uk]

I think a lot of people fear making changes to Meta descriptions and page titles especially once they have established rankings for fear of rocking the boat! Whilst with PPC you're able to continually adjust and monitor, doing the same with organic listings is probably seen as a bit of a risk to many?

Having said that, I think it's probably a very under utilized method of conversion rate optimisation at a very early stage, so if you can effectively track it & get the mix of good CTR whilst holding/improving on rankings, then you're on to a very good thing IMO

[EGOL]

whispering

Please consider deleting this thread so nobody finds out. 

PPC people are smarter than organic SEOs.