Does File Compression software on a website benefit SEO?
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Hi all.
Should we be using File Compression software on our website files for SEO benefit?
If so, do you like Deflate or gzip?
Thank you for your help!
Jay
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ryan, thank you for the help!
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If you're talking about enabling compression in htaccess, then I'd say absolutely. Google has made it pretty clear that page speed is looked at as a signal. I've used gzip in the past. Use Google's page speed tool in Firebug.
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