How to get more page impressions?
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I'm wondering about one of our web-projects. There's a lot of good interesting content but the statistics of page impressions don't make me very happy. Each user is visiting just 1,5 sites per visit. That's really not much.
We have other (similar) projects where this problem does not exist, where user are visiting a lot more sites per visit.
I have no idea what could be the reason for it.
Do you know / use some tricks to get more page impressions?
Thank you, Sally
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I would love to have you a look but but I cannot name the URL because this project is an external one and the client does not want that. Thank you anyway
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We get traffic from adwords and organic search 89 % from linked pages 7% and directly 4%
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Given that you've said your ultimate aim is for users to purchase things from your affiliates shop, you are really measuring the wrong thing by measuring page impressions.
Imagine a scenario where all users arrive to your site at an article page. At the end of the article page there is a link to buy a product. This link takes the user to your affiliates shop where he/she then buys a product. The user has visited exactly one page on your site (1 page impression) and earned you £x in revenue.
The above example would be more valuable to your business then say if they landing at the same article page, read 5 other related articles and then purchased nothing.
If the website makes money through selling affiliate products, you probably want to be measuring the number of sale made vs. the total number of unique visitors (conversion rate) or the number of pages a visitor reads before purchasing from you.
Don't measure the wrong statistic. make sure you know what you are trying to achieve and measure that!
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Where do you get your traffic from is also important- make sure the content relates to what they are looking for
Also we really need to see the site to know whats wrong
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Can you add your URL so I can have a look please? It will be much easier to tell you a little more about what is going on.
Regards,
Andy
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1. Add tags to each article that link off to related content (an easy way is to just have it link to your site search results for that tag)
2. Increase internal linking in the content of your articles to other pages on your site to coax users into reading more.
3. Include "related pages" or something similar at the end of every piece of content published on your site.
4. Add "popular pages" to the sidebar to catch people who might simply find your most popular information interesting.
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Thank you for your propositions!
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My boss ist basing a lot on page impressions... But what the customers really have to do is to buy things in the shop of our affiliate partner.
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It's about health and wellness and we have an affiliation with a online farmacy. So there's a shop and there's a big area just for information
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You shouldn't base anything off of impressions... What do you really want your customers doing?
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"a lot more sites per visit" - I assume you mean pages per visit?
Don't rely on tricks like splitting the articles up over many short pages to increase your page views. You're only annoying your readers.
Instead focus on creating more and better content! There is no substitute for great topical content to keep visitors on your site!
In addition:
- show related articles/products below the article
- allow comments on your content
- allow reviews on your content
- add video and images to your content
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what type of site do you have?
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