What is the difference between advertizing and a paid link?
-
I have been told that google frowns on paid links yet I see many site charging for advertizing and the advertizing consists of an anchor text link. What is the difference between a paid link and this type of advertizing?
-
As I understand this issue, if the paid link is aimed at getting traffic and not aimed at getting link juice it should be ok but how does one know if link juice is being passed by the link before the link is placed. It can certainly be checked after for no follow.
-
To be in compliance with Google's guidelines, advertisements should be clearly labeled as ads and should not pass link juice. There are a number of ways to do this, such as using the nofollow attribute. These links can be good for generating traffic directly. Google has no problem with paid links that are clearly labeled as ads, but they will do nothing for your SEO.
Other types of paid links hide the fact that they are paid for. This can help the rank of the page linked to and make it appear higher in the search engine results. These paid links can also hurt your SEO if not done carefully, as they violate Google's webmaster guidelines.
-
Hi Brett
Great question. Firtly let me start off by saying clarifying some terms : Pey Per Click(PPC) and CPM cost per 1000 impressions. These are the two most basic forms of "advertising" which can be found on Google and Google Networks.
Google Ads
Google is a search engine - duh! So the PPC and CPM campaigns are geared towards returning results and adverts which are related to that users specific rearch requiremnts. These adverts can be very effective, asd they appeal directly to that users search patterns and search criteria. Keeping this in mind, the "advertisers" have more of a likely chance to attract targeted traffic which in turn can be converted to a potential sale.
CPC campaigns genarally are associated with companies trying to get high convesrions for really competitive markets on a limited budget. Not a rule just though at all.
CPM campaigns are genrally used to be in your face advertising and branding campaigns as if done correctly, the overall longterm running of these adverts can be low.
For both of these types. Remember quality of advert and research is vital to improve conversions and lowering costs over time. Research , Research, Research is key.
General Website Advertising
Advertsing on other website is very broad. Form what i can gather you are refering to buying sponosred links on other websites. This can be very valuable if done correctly. However, if not done correctly then you could do much harm on your website.
Choose webistes that are relevant to your market. The difference here is that the link can add an authoritive link pointing to your website which in turn ups your authority.
For more information please have alook over this great articles and the refernaces:
http://www.seomoz.org/blog/paid-links-can-you-rank-well-without-them
http://www.seomoz.org/blog/our-stance-on-paid-links-link-ads
Hope this helps, regards Stef
ps. Edit: Misread your question..lol..apologies but im sure the refreances below will answer your question.
http://www.seomoz.org/blog/paid-links-can-you-rank-well-without-them
http://www.seomoz.org/blog/our-stance-on-paid-links-link-ads
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Want to remove a large amount of links from spam sites. SEO company says we will lose a lot of link juice?
Hi, We have a lot of links that have a spam score above 30% and 60%. I don't know if someone has spammed our website. However our SEO company has said we should remove these carefully over a period of 3 months while they add new good links. I don't quite trust this advice. Are they trying to get more business?? They have put doubt in our mind. Can anyone please shed any light on this?? Thank you
White Hat / Black Hat SEO | | YvonneDupree0 -
Advise / Help on Bad Link Removals
Hey everyone.
White Hat / Black Hat SEO | | TheITOteam
Im new to the community and new to backlinks - hence the question to the community today.
I would like help understanding options and work load around back links and removing them.
I have a client with over 8000 back links as a few years ago he paid someone about £10 to boost his rankings by adding thousands of backlinks.
We fear this is having a bad effect on their site and rankings organically as 90% of these back links have a spam score of over 50% and also no follows. My questions to the community (if you could be so kind to share) are:
1. Whats the best way to decide if a Backlink is worth keeping or removing
2. Is there a tool to decide this or assist with this somewhere on the internet? Ive had advise stating if its not hurting the page we should keep it. However, again...
How do I know what damage each Backlink is causing to the domain? I appriciate anyones time to offer some advice to a novice looking to clear these1 -
Dodgy links across top ranking sites in a certain industry - Could this be negative link building?
Hi, I've noticed repeated low value / high spam backlinks directing to a site that I manage, and despite disavowing, new links showing similar anchor text keep appearing. See sample in the table below: <colgroup><col width="514"> <col width="407"> <col width="364"></colgroup>
White Hat / Black Hat SEO | | Alexanders
| biz.mfso.info/files/images/vertical-blinds-for-bifold-doors.html | | Get free high quality HD wallpapers vertical blinds for bifold doors |
| nmr.mfso.info/files/images/mould-on-vertical-blinds.html | | Get free high quality HD wallpapers mould on vertical blinds |
| nmr.mfso.info/files/images/install-vertical-blinds.html | | Get free high quality HD wallpapers install vertical blinds |
| nmr.mfso.info/files/images/cutting-vertical-blinds.html | | Get free high quality HD wallpapers cutting vertical blinds |
| rre.uere.info/files/images/high-quality-vertical-blinds.html | HD wallpapers high quality vertical blinds rre.uere.info | Get free high quality HD wallpapers high quality vertical blinds |
| dig.uere.info/files/images/mould-on-vertical-blinds.html | HD wallpapers mould on vertical blinds dig.uere.info | Get free high quality HD wallpapers mould on vertical blinds |
| dig.uere.info/files/images/mould-on-vertical-blinds.html | HD wallpapers mould on vertical blinds dig.uere.info | Get free high quality HD wallpapers mould on vertical blinds |
| hja.uere.info/files/images/cost-vertical-blinds.html | HD wallpapers cost vertical blinds hja.uere.info | Get free high quality HD wallpapers cost vertical blinds | I also looked across 5 high ranking sites in the same industry and noticed they too have these 'dodgy' links in their backlink profiles. Could this be negative link building? If so, does anyone know a way to trace it or get it stop?0 -
Linking Anchor Text is simply "." what is the purpose of this?
I have several backlinks with high spam scores. The anchor text as listed is either just a period, or it says there is no anchor text. These links don't generate traffic and there is no way for me to contact the website owner. Is this a case for the Search Console Disavow Tool?
White Hat / Black Hat SEO | | Harley.Helmer0 -
Increase in spammy links from image gallery websites i.e. myimagecollection.net
Hi there I've recently noticed a lot of spammy links coming from image gallery sites that all look the same, i.e.: http://mypixlibrary.co/ http://hdimagegallery.net/ http://myimagecollection.net/ http://pixhder.com/ Has anyone else seen links from these? They have no contact details, not sure if they are some form of negative SEO or site spam. Any ideas how to get rid? Thanks
White Hat / Black Hat SEO | | Kerry_Jones0 -
Rank Drop Possibly due to links but no warning in GWT
Hello, We've been experiencing rank drop in all major keywords for the past 9 months. I've had different people say different things here at Moz about how backlinks effect rank drop. Brilliant answers, but different opinions. Nothing is showing up in GWT for this site. Here's the backlink breakdown: 72 linking root domains. 20 of those are blogs. These blogs have no backlinks in and of themselves, and were created originally as easy links. Not white hat stuff. Three additional root domains are still paid links in this profile, though all but one was made to look editorial. The one that doesn't look editorial has links sprinkled throughout their website, among other paid links. The rest of the linking root domains (49) are legitimate. Again, nothing shows up in GWT. We had 96 root domains last March but in March of 2013 we cut most of the paid links and half (20) of the blogs. This brought our ranking down immediately by 2 or 3 slots. We've been slipping every since. I would like people to speak from experience and let me know if you think the backlinks could be causing the ranking drop and what to do about it. Thanks!
White Hat / Black Hat SEO | | BobGW0 -
Link Audit: How do I decide what is a good or bad link?
I am conducting a link audit for one of my formerly high-ranking pages. But despite reading quite a bit on the issue, I am still quite confused as to how to decide whether to keep or remove a link. Some links come from directories and social bookmarking sites. I know that generally speaking, you do not want to be on these types of sites, but what if their domain authorities, pageranks, and mozTrusts scores are good? For example, here is one of my links for "envelopes": http://www.folkd.com/detail/www.jampaper.com%2FEnvelopes The page itself has no MozRank, MozTrust, or links but the domain has an authority of 88, a MozRank of 6.41, a mozTrust of 6.31. Should I be looking on a page level or domain level basis? It also has over 5 million links, with over two million of those being external followed links. Is the high quantity of links a warning sign? I also used a free online tool (thesitevalue.com) to determine how much traffic the domain gets. Apparently it receives over 350,000 unique visits daily, so it must be useful to people. This, combined with the fact that we've received 5 visits from the link over the last year (not a lot, but something), makes me believe that the link's intent wasn't purely to "trick" Google. Despite this, I still have a feeling the link could be considered low-quality based on the domain's appearance. Similarly, some of our links are coming from domains named linkdirect.info, backlinks8.com, tolinkup.com, findyourlink.info, searchengineurl.com, websubmissionfree.com. Is it safe to assume these are harmful links strictly because of their names? Thank you!
White Hat / Black Hat SEO | | jampaper0 -
Infographic submission sites potentially offering paid links....
Good Morning/Afternoon fellow Mozzers, I recently created an infographic and am now looking to get it distributed via as many publications as possible. I discovered some great sites with collections of infographics.However I have discovered a multitude of sites offering to review and feature the infographic, or "express" submissions so the graphic features faster for a price..... links below. http://www.amazinginfographics.com/submit-infographics/ http://infographicjournal.com/submit-infographics/ 2 questions 1. Is this considered as buying links? My instincts say Yes. 2. Some sites offer mix of free and "express" paid submissions. If the answer to Q.1 is yes, should I avoid them all together even if my graphic gets picked up free? Thanks in advance for the feedback.
White Hat / Black Hat SEO | | RobertChapman0