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Hi all,

I have spent few last days reading here in community and watching Moz videos about keyword research. I used keywords planner tool.

Here is the question.

When I researched keywords I took into account search traffic nationwide UK rather then my local search volume.

My photography business operates more for local customers rather then nationwide. Does it mean that I need to concentrate on my local city/region search volume rather then nationwide.

After I have done Nationwide keyword research I realised that most of those keywords which are with really high search volumes are pretty much non existent in my local search results. I meant to the point that keyword search volume is under 10. Considering that I have small number of pages i could use them for, my guess is that it is no point to target those high search volume keywords as most likely those won't be my clients anyway.

I might be getting all this wrong, but wanted to ask here.

Thank you all,

Regards,

Armands

Hello,

I have a question. Sorry if this is been answered before.

Recently I decided to do a little face lift to my main website pages. I wanted to make my testimonials more pretty. Found this great plugin for testimonials which creates shortcodes.

I love how it looks like, but just realised that when I use images in shortcodes, these are not picked up by search engines only text is.

Image search ability is pretty important for me and I'm not sure if I should stick with my plain design and upload images manually with all alt tags and title tags or there is a way to adjust shortcode so it shows images to search engines.

You can see example here. https://a-fotografy.co.uk/maternity-photographer-edinburgh/

Let me know your thoughts guys.

Regards,

Armands

Thank you Dmitrii. Yes I noticed that same keywords were also really high in search volumes nationally and same locally too.

I think I will have look into google suggest option. That could be interesting too.

Thanks,

A

Hello,

I'm baby and family photographer. I have done my keyword research. Used Keyword tool. According to the research tool it says that highest local search traffic for baby market would be keywords like cute babies, baby pictures.

I asked many of my clients what they would enter in search box if they were to look for baby photographer. Pretty much everyone has said that there would be some form of photographer word in search term with baby word. So like baby photographer, photographers, baby photo studio etc. Unfortunately these type of terms are under 10 searches per month.

I have only two relevant pages to target these baby keywords. I'm really wondering who actually uses terms like cute babies, baby pictures. I have a feeling that those searches are made by like photo agencies, newspapers, stock libraries etc. I don't think mum who looks for photographer is suing these search terms.

When you do your research, do you take in account metrics or go by more human element and try to look at it from clients perspective. What they would be searching for?

Thank you guys,

Just don't want to mess up with this and make sure I do the right thing.