While Shane is correct in general (less effort to drive links, value and trust to a single entity), deciding whether to go with separate entities or one unified entity under a broader reach focus is always a challenge. When you've had split properties for an extended period, and have invested tremendous effort over time in driving the value, relevance and importance of each separately, consideration becomes even more important.
How much time, effort resources have been invested in the split properties? a few weeks or months? Or years of time and cost? How much would it cost to rebrand each of the individual entities when melded into one? Factor in the need to implement flawless 301 redirects for every single product and page on every single site pointing to the new location. (301 redirects carry "most" of the existing SEO value,weight and strength, yet multiplied over hundreds or thousands of pages, the "slight" hit on each may cause at least a temporary overall down-side to rankings).
Having said that, by bringing it all together, when executed properly, you can still drive the marketing for individual "brands" - if you have truly well designed individual "category" landing pages set up (each one replacing the previous individual entity home pages) and by pointing social media and link building efforts at those individually. Yet you then also open your company up to the opportunity to drive the new umbrella brand. But only if there is truly enough of a broader appeal in regard to what people in your target market(s) actually search for online.
If there is a big enough market at that broader level, not only do you get the ability to reach people who might otherwise have not known about your offerings, you get the ability to cross-sell as well.
If you have serious concerns about the broader market opportunity, or the logistics (especially given the 301 redirect issue, for example), maintaining individual brand properties and implementing an easy to use cross-site navigation feature (that doesn't confuse prospective customers) could be an interim solution that risks less. While it might offer the potential for less long-term reward (that comes from reaching that new audience in a massive push way), it offers less risk, less logistic effort, and could very well prove out whether there's cross-selling value.
Then, after a couple years in the hybrid, if enough cross-selling occurs, that could be the vote of confidence you need to then take the next plunge, melding it all into one.
Be aware however, that you should give at least a couple years in between changes though - having too many hops in a site-wide 301 redirect model will cause more harm than good usually.