I have never seen an instance where a span tag has had any negative effect on SEO as it is just a standard HTML element.

OK, perhaps some favour a style sheet, but raw code on the page is still more than acceptable.

Andy

This is going to be markup language, Schema / MicroData perhaps, but I haven't come across this myself yet.

I think perhaps it is time to do some digging

-Andy

Edit

Just read this:

"Update: A Google spokesperson let us know that restaurant menu data is coming from an unnamed data partner. It's similar to how Google uses data from The Weather Channel and other partners to pull in data for searches about the weather."

So there we go - I am sure we will all find out soon.

-Andy

Hi,

Have you done (or thought about doing) any testing and looking at stats to see which would work best for you?

Personally, I would be quite wary of just changing to a new form structure without doing a level of A-B testing first of all. You want to know for sure, which is going to work best for you.

I understand the points about drop-off but those that don't, you get a higher level of enquiry, but can you do better than this? Is 1 question per page too little? Could you get away with 2 and halve the process? How about 3? How about just 2 pages, one for personal and one for requirements?

There is a lot to think about here but please don't try to make the decision yourself as this isn't necessarily what other people want.

Head over to Hotjar  (or something similar) that will allow you to watch how people actually interact with your forms. Setup goals in Analytics so that you can see where people are dropping out. Tie all of this in together and use real visitor numbers to help you with your decisions.

I hope this helps a little.

-Andy

Hi Steve,

So just to be clear, is the .ie site hosted in Ireland or the UK? And this is the primary site with just a .co.uk pointing at it as a domain forward?

I don't think that Google would re-index the .co.uk as they know it's a forward but to err on the side of caution, remove the forward that is currently in place and concentrate on putting right any issues with with the .ie - I suspect duplication features heavily?

Andy

First, tread carefully with Business.com as I know of companies that pulled out of there after Panda hit them and reports that they had seen a drop in terms of rank. Basically, if you are going for generic directories, try and find ones in your niche.

As for which service to use, I don't actually use PR services myself so can't offer any real input here, but do hear good things about PRWeb.

One thing to also remember, if you are looking to build backlinks, you need to diversify, but not to the point where the site has no meaning to your industry. For example, you could quite happily look for blogs and sites that sell fitness equipment, fitness food, bikes, climbing equipment and even diet websites - it is all related at some level and Google will know this.

You might be surprised just what you can turn up.

Andy

Hi Thomas,

DA isn't just calculated off links, so it could be a wide range of factors making this happen. Moz explain it here:

Domain Authority is Moz's calculated metric for how well a given domain is likely to rank in Google's search results. It is based off data from the Mozscape web index and includes link counts, MozRank and MozTrust scores, and dozens of other factors. It uses a machine learning model to predictively find an algorithm that best correlates with rankings across thousands of search results that we predict against.

I hope this helps

-Andy

Hi,

"My question is, does mens v.s men's make a different for on-page SEO?"

Google are always going to look for the grammatically correct wording, so it is important to always ensure this is what you give them. As Andrew said, MOZ & Google are going to have pretty major differences in what they look for and how they grade it.

You also have to think about visitors that land on your page and find the lack of punctuation, and yes, people will do this. I'm not saying that it would lose you business, but I would never give anyone the chance to question any aspect of credibility.

Would wording this incorrectly leave you with a penalty? Nope! Would getting this right form part of a score on one of the Google algorithms? More than likely - but to what degree is anyone's guess.

-Andy

Rich snippets are what come from HTML markup from the likes of Schema. And yes, there are a number of Wordpress plugins that will allow you to create markup very easily. This will then (hopefully) be used by Google to create rich snippets.

It is confusing at first

-Andy