Hi,

Have you done (or thought about doing) any testing and looking at stats to see which would work best for you?

Personally, I would be quite wary of just changing to a new form structure without doing a level of A-B testing first of all. You want to know for sure, which is going to work best for you.

I understand the points about drop-off but those that don't, you get a higher level of enquiry, but can you do better than this? Is 1 question per page too little? Could you get away with 2 and halve the process? How about 3? How about just 2 pages, one for personal and one for requirements?

There is a lot to think about here but please don't try to make the decision yourself as this isn't necessarily what other people want.

Head over to Hotjar  (or something similar) that will allow you to watch how people actually interact with your forms. Setup goals in Analytics so that you can see where people are dropping out. Tie all of this in together and use real visitor numbers to help you with your decisions.

I hope this helps a little.

-Andy

Hi,

As long as everything works and the slides are used to enhance the page and get important points across, then there are no reasons (technically) why it should be considered bad. Test in different browsers and mobile devices to ensure there are no problems.

However... On a mobile, I don't actually like sliders and much prefer just a static image to speed up the load times. Most will give you the option to do this. Speed is probably one of the main reasons I am cautious with them because they can add a lot of size to the page, which results in increased load times.

Just try and keep in mind to use it as a way to enhance the page rather than for anything to do with SEO.

-Andy

Absolutely agree with Egol. This might not help with the SEO per se, but such a big SEO factor is how happy people are on the page itself. You might find by adding important bullets that you retain someone for longer, make them want to read further and then go on to make a purchase.

Make the pages as good as is possible.

-Andy

Hi,

No, there is no good reason to do this. For linking purposes, this will do absolutely nothing for you. Sitewide and Footer links are mostly just ignored or devalued by Google, but could end up with you looking spammy.

Rand actually did a Whiteboard Friday about this very subject last year.

https://moz.com/blog/links-headers-footers-navigation-impact-seo

-Andy

Hi,

One way to do this is to decide which site is going to be the main site (site A) sat on C and copy this data over. If you are bringing in site B, then this can sit at another structure level - you will end up with this...

Site A --> Site C, main pages
Site B --> Site C, product pages

That then brings in everything from both sites to the new domain.

You then want to redirect both of the old sites to the new one, but don't redirect everything to the root. That isn't a good use of 301 mapping. You need to be mapping on a page level so that you will see...

www.sitea.com/about us -301- www.sitec.com/aboutus
www.siteb.com/newproducts/hammers -301- www.sitec.com/newproducts/hammers

There can be differences in the URL's - you don't need to stick with the same structure as the other sites if it doesn't make sense, but always map pages to something very similar.

Page level is the only way to go if you want to maintain a seamless transition for users as well.

Also, don't expect to hit a switch and do this all at once. You can do this over a period of time because to the user, they will just be redirected to the new pages. You will retain more link juice like this.

This is quite a lengthy process and I am sure I have missed the in-between bits, but this is the basis of what you want to be doing.

Others might chip in with other suggestions for you.

-Andy

There really isn't a right and wrong answer to this, but I will say that the content has to be long enough to answer the question that the page is answering.

In some circumstances, this might mean a short page with just 200 words - other times it might be more. 5000+ sounds a bit insane and like they are trying to over optimise, in which case would make me wonder about the phrase itself - is it low search volume?

There are so many variables that come into play with ranking pages that it would be impossible to say with any degree of certainty what is going on without actually seeing it.

From a usability view, this also sounds very excessive.

Make your pages clear and straight to the point without any waffle - and with 5000+ words, I would be surprised if all of that was really needed.

-Andy

You're very welcome

This is what you're looking for:

• https://support.google.com/business/answer/6088158?hl=en

Report incorrect business descriptions

Google tries to show accurate, up-to-date short descriptions for businesses. We don't remove descriptions for being unclear or negative. We only remove the following:

• Keywords and review snippets that have been associated with an unrelated place.
• Editorial summaries if the information included describes services that the business doesn't offer.

If you’d like to report a description that you believe fits one or both of these cases, contact us so that we can review it.

I hope that helps

-Andy

Hi,

Occasionally you might see Google does this where they will return a URL and as part of the description, show a hashed anchor - but they won't show just an anchor as a result in its own right. It will always form part of the page that Google returns.

Worth doing if you think it might help usability but it wouldn't fit for every page and circumstance. Have seen it used to good effect, but am seeing less and less of these.

-Andy

Hi Justen,

It wouldn't make a huge difference in terms of what it will do for you. Irrespective of language, Google will look at where a link comes from and it might do something for you (but it might not as well), but I really wouldn't worry.

If these links are being earned as opposed to you going out after them, then sit back and watch them roll in. If you are going after links yourself, then as long as some (most?) of the sites make sense to your audience, then again, you are good.

-Andy

Hi Zack,

If this was something that was a winner, I think a lot more would be doing it - I can't see that this could be a link building strategy but you might get something back in terms of traffic to your site.

Header and footer links are largely ignored by Google and you really could do with any links being something targeted within the body text of a page.

There are much better ways to gain links but link building is one of the trickier areas of SEO. This just doesn't appear in any of the good texts about building links.

-Andy