Hi

There was a Google Update in March: http://moz.com/google-algorithm-change

Developers have a tend of not implementing GA properly and tracking things incorrectly - our developers do it all the time.

If your developers are saying its been tracking wrong, which channels have been affected, are these channels now up and Organic down since they made the changes.

If you have access to Search metrics - has your Search Visibility dropped over the same time period.

I would then do some further digging as Fabio touched on, and as well as what devices aren't performing as well, what pages aren't performing as well. What has changed on these pages.

Or is it a simple case - you have stayed pretty still and your competition has caught up to you and over took you?

Hi

I would recommend reading this before you do anything: http://www.koozai.com/blog/search-marketing/deleted-900-blog-posts-happened-next/

I want to do the same - but its a risk to search visibility.

again I would say trial and error, you might find though that words like that have a high CPC so might cost you a bit.

I would also recommend maybe extending the cookie window if they are high end products as people might not be able to impulse buy and may take several pay days to save up for the items. By doing this you may get to find out which keywords trigger the initial customer interaction.

I've found from my experience is that no two campaigns are identical. I would suggest trial and error and things that don't work - use negative keywords to stop the words that don't work appearing.

Go in with a lower CPC while your testing so your not wasting as much money and as soon as you have the stat's start to increase your CPC.

I have a google alerts for 'brand name' and set it to email every time the 'brand name' appears on the web.

Its then when Google finds a new mention of my 'brand name' anywhere on the web it triggers an alert to me.

It doesn't send me historical mentions on the brand, but it does send me an email every time the brand is mentioned. I sometimes get really old articles but it just means Google have just found the article.

If its on the bigger, more popular sites I can get alerts within minutes / hours of the article going live, sometimes its a few weeks later and the longest I've had is a few years.

So the alerts are triggered every time Google find a new mention of the 'search term' you have requested. They don't send historical mentions about the brand.