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Can you share some details why you want to "move" the store locator to a subdomain? That makes me think it is already operational in a subfolder at the moment. In general, I would recommend not moving content unless there is a very good reason for it.

Hi Jenni1,

You are right to be concerned. Do not use the canonical tag like you have described above.

I would recommend putting that content on it's own unique page. Then, pull in the content to your product pages via a an ajax request to pull that content into the tabbed area. This would make the content visible for the user but not a part of the page html for the search engines.

I would advise against it.

I would stick them all in subfolders of the www version of the site. www.web.com/texas

If the domain is has an extremely high authority (80+), I would consider it due to potential to dominate the SERPs by getting the www.web version and state.web version both to rank high.

A few questions need to be answered. Primarily:

1. Are these coming back in stock?
2. Were these popular products?

If these products are coming back in stock, this is a big problem and you need to have your team work to find a solution to have these pages maintain a 200. You could be losing your spot in the rankings every time you run out of inventory, missing out on a lot of traffic and cross-selling opportunities.

If the products are gone and not coming back, this isn't a big problem, as it is something every e-comm deals with. Having a plan to handle this is important though.

Some basic options include:

• Keep out of stock product pages active on web, serving up a 200. Be sure the content is updated clearly to show that the item is Out of Stock and it also serves up a bunch of additional, closely related alternative
• Let the removed products 404. Redirect these URLs to the parent subcategory level. This is possible for sites with a moderate amount of SKUs and low turnover.
• Let the removed products 404. Hand pick the popular products to set-up 301 redirects for to subcategory or similar product. Maintain by watching 404s in Google Webmaster Tools, looking for 404 pages in OSE/ahrefs, etc.

I don't think there will be an ASAP solution to this. I think you simply need to continue to build a brand (authoritative website, social profiles, strong online presence) and increase the search volume for your brand. As more people begin to search for Zotey and click the "Search instead for zotey" it will go away.

As others have mentioned, simply commenting on a blog post does not directly help SEO and if done for the sole purpose of dropping a link it is basically worthless spam.

Leaving a thoughtful, intelligent comment that furthers the conversation started in a post can be a great way to build a connection with the author. If you do this regularly on a site, your chances of securing a future link to your content can be significantly increased.