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While Andy's response was helpful, I'm still hoping to hear from a couple people with specific experience in regards to using Tumblr for linkbuilding (good or bad). Keeping this question marked "unanswered" till then.

Thanks for the response, Andy. Since I've already put in some hours on this one (and since it obviously isn't "black hat"), I'll likely still go forward with the idea as an experiment somehow.

However, whether or not it's best to use Tumblr is something I'm still on the fence on. (The benefit would be being able to pass the project to a junior developer on our team to knock out.) But if a Tumblr microsite isn't the best in terms of linkbuilding as it was just a couple years ago, perhaps just a standalone WordPress site would be better for a project like this.

Thanks again,

Zack

Hi Moz Community,

I've recently decided to start a project where I gather 1,000 great examples of something that's searched for often, and am thinking that posting it to a Tumblr site like the following website did could be a great way to pass link equity back to my main site (with a little "site by [my site]" somewhere in the header or footer).

While I was super pumped about this idea today, and have now gathered almost 500 of my examples (mentioned above), I am not seeing link equity passed from this site, even on the non-redirected links here:

http://gothamlogos.tumblr.com/

Anyone have any experience with projects like this? I've checked read the Moz Tumblr and SEO article from a few years ago, which makes it seem like this should be an SEO "win"... But using the Moz Pro account tools, I'm not seeing any of these non-redirect links (ordinary links) giving any value to anyone on this example site.

Thanks so much in advance,

Zack

Excellent to hear. Ruling that possibility out, then, here are some additional questions in regards to Indexation, Accessibility, and Content taken directly form the Moz Site Audit Bootcamp:

• Is the load speed acceptable?
• Are any page errors inhibiting visitors?
• Are crawlers accidentally being disallowed?
• Has the page been affected by any search engine algorithm updates?
• Has the site been checked for duplicate page content, 5XX errors, 4XX errors, and crawl attempt errors?
• Does the page use any non-crawlable items such as iframes, flash, java, etc.?
• Are any other pages on the website internally linking to this page to indicate it's importance?
• Could the page be receiving a content penalty due to bad user experience, low quality content, irrelevance to topic, thin / short page, etc.?

My hope is that you'll be able to use this as a checklist to further troubleshoot via the process of elimination.

Also, if these aren't helpful, would you be up for sharing the URLs mentioned in your original question?

Best,
Zack

Hi James,

This sounds like a great internal linking strategy. (Internal links help search engines identify high value content: Conversion pages, best performing articles, etc.) One common way of doing this would be taking a blog article on one's site and linking to a specific page with it. This is commonly done very intentionally, as it tells search engines which of your pages deliver the most value.

Hope this is helpful!

Best,
Zack

Have you tried MozBar? Adding this (free) browser extension from Moz, then heading to Google.com to perform a search query may be all you need if I'm not mistaken. After downloading and enabling MozBar, head to google.com, search for your keyword and change your Search Profile to target a specific search engine, country, region, and even city.

Additionally, I highly recommend Keyword Explorer from Moz for much more in-depth keyword research.

Best of luck!
Zack

Since you've already checked for seasonality, here are a couple other places I'd recommend checking:

• Google Trends: Have other similar businesses out there seen a similar decrease as well?
• Google Algorithm Change History: Did anything happen around the dates mentioned that could have impacted site rankings?

Best,
Zack

I hate to respond to your question with more questions, but are the backlinks you've accrued high in terms of quality? And are you adhering to Google's Webmaster Guidelines has to say on the subject?

• https://support.google.com/webmasters/answer/35769
• https://support.google.com/webmasters/answer/66356

Also, have you gone through a proper site audit, checking for Indexing and Accessibility issues before working on linkbuilding?

Best,
Zack