Hi there,

Great question! And one that doesn't necessarily have a quick and easy answer, since all websites (and redesigns are different), and there are many ranking factors. Have you had an SEO professional conduct a formal SEO Site Audit to help in guiding you to the specifics on this? Depending on how much traffic you're getting,  this could honestly be well worth it.

Best,
Zack

Hi there,

In Google Search Console, are you aware that there is a "Clear Cached URL" option in Removals, that allows one to "Keep URL(s) in Google Search results, just clear current snippet and cached version until the next crawl."? Here is more information, just in case it's helpful:

https://support.google.com/webmasters/answer/9689846#clear_cache_request (You may already be aware of this)

While I don't know for sure, I would merit a guess that a previous title and meta description are displaying on these pages, and Google needs to know to refresh them. (Even if that guess is not correct, this may resolve the issue, actually.)

Does this help at all?

Best,
Zack

Hi there,

I happen to own a web design agency that does logo design, and if if it's not too late to chime in on this, I've recently compiled a checklist of what makes a logo great in a blog post you might enjoy.

Essentially, the more items you can check off this list, the better, and while I can tell you "it looks pretty cool", without knowing more about your business and / or customers, I'm unable to determine whether these other criteria can be checked off or not. (Hope that made sense.)

When convenient, please take a look and let me know what you think. Helpful? Or too much?

http://giantjet.net/15-characteristics-great-logo-design/

Best,

Zack

Note: I marked your response as "Good Answer" (as I thought it was a good answer), but did not intend for this post to show as "Answered" now. Is there any way to undo that? Fearing I may now lose out on anyone cruising through but ignoring "Answered" posts.

Best,

Zack

Hi Nicholas,

Thanks so much for the thorough explanation and sharing of your experience here. While it doesn't quite leave me feeling satisfied regarding one or two of the questions brought up, it is incredibly helpful and very insightful.

Like you, I'll also keep an eye out for a response from Takeshi Young or a Mozzer to see if any more can be clarified here. If not, I may just end up going for a simple WordPress site here instead.

Thanks again!

Zack

To expand on this issue, I'll include a few screen grabs taken just now.

One shows the very high domain authority from the example Tumblr site I referenced. (http://gothamlogos.tumblr.com/)

The other shows the snippet of code that links (outside of posts and image posts) to the sponsor site (http://underconsideration.com/), which -doesn't- have a "Tumblr redirect", and -doesn't- have a nofollow.

With these two screen shots, I became pretty excited at the thought of doing something very similar. However, heading into our Moz Prop account, I'm not seeing this Tumblr site passing any link juice to the sponsor site. (In fact, it's nowhere to be found at all in the Moz Pro reporting. See attached "Inbound Link Report" for underconsideration.com.)

Still holding out for anyone with this experience with this specific scenario before I mark this as "answered".

Greatly appreciated,
Zack

4-27-17-high-da.PNG 4-27-17-ordinary-link.PNG 4-27-17-report-with-no-tumblr-found.PNG

Very thorough response, Nicholas. Thanks so much for the effort. Going to take a couple screen shots and elaborate in a new non-"post response" comment.