Hi I have paginated pages on a crawl which shouldn't be paginated: https://www.key.co.uk/en/key/chairs My crawl shows: <colgroup><col width="377"></colgroup>
| https://www.key.co.uk/en/key/chairs?page=2 |
| https://www.key.co.uk/en/key/chairs?page=3 |
| https://www.key.co.uk/en/key/chairs?page=4 |
| https://www.key.co.uk/en/key/chairs?page=5 |
| https://www.key.co.uk/en/key/chairs?page=6 |
| https://www.key.co.uk/en/key/chairs?page=7 |
| https://www.key.co.uk/en/key/chairs?page=8 |
| https://www.key.co.uk/en/key/chairs?page=9 |
| https://www.key.co.uk/en/key/chairs?page=10 |
| https://www.key.co.uk/en/key/chairs?page=11 |
| https://www.key.co.uk/en/key/chairs?page=12 |
| https://www.key.co.uk/en/key/chairs?page=13 |
| https://www.key.co.uk/en/key/chairs?page=14 |
| https://www.key.co.uk/en/key/chairs?page=15 |
| https://www.key.co.uk/en/key/chairs?page=16 |
| https://www.key.co.uk/en/key/chairs?page=17 | Where is this coming from? Thank you

Hi SEMRush is flagging these pages as having duplicate content, but we have rel = next etc implemented: https://www.key.co.uk/en/key/brand/bott https://www.key.co.uk/en/key/brand/bott?page=2 Or is it being flagged as they're just really similar pages?

Hi How important are anchor text links within your own site vs. buttons for SEO? We've redesigned some of our pages from anchor text links to buttons which are just clickable images.I know historically this isn't the best way, but is it still as important as it used to be?

Hi I am checking the H2 tags on this page https://www.key.co.uk/en/key/dollies-load-movers-door-skates I have noticed my dev team have implemented H2's on the categories in the menu. Will this completely confuse Google as to what that page is about? In my opinion those links shouldn't be heading tags at all

Hi We have a third party review provider, but were also looking at increasing our Google reviews. However after more research, should Google reviews only be used on local listings? For organisations which don't have a physical location to buy from - is the solution to use organisation schema, which incorporates 'reviews on other sites' with the hope Google may show your Feefo review count? When checking similar companies - all seem to have the organisation knowledge card and not the local Google My Business listing. Is it worth pursuing extra reviews on Google My Business or not? Thanks!

HI We've seen a huge drop in impressions for brand terms in Adwords. YOY - 37,140 vs. 792. Our impression share is still high. An agency manage this for us and can't seem to find a reason, but the drop is huge - it seems like it's just people not searching but we haven't seen this in organic and the drop is so huge we wondered what else it could be? Paid is fairly new to me, so just doing some fact finding 🙂

Hi Does anyone know if Google prefers paragraphs over content in a table, or doesn't it make much difference?

Hi I wondered what the view is on content below the fold? We have the H1, product listings & then some written content under the products - will Google just ignore this? I can't hide it under a tab or put a lot of content above products - so I'm not sure what the other option is? Thank you

Hi Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages? Thanks!

Hi I know previously it was recommended to stick to under 100 links on the page, but I've run a crawl and mine are over this now with 130+ How important is this now? I've read a few articles to say it's not as crucial as before. Thanks!

Hey, Does anyone have any advice on how to approach outreach for an ecommerce site? We're in the process of doing user guides, for niche products. I wondered if this was a good angle to approach relevant communities/sites. Or is this too time consuming for little value at the end? Is it PR outreach we should look to focus on? Thank you 🙂

Hi I wondered if anyone had a case study or more info on how Google treats content under tabs? We have an ecommerce site & I know it is common to put product content under tabs, but will Google ignore this? Becky

Hi Can someone clarify what the URL link counts in the SERP report means? Is this total internal links on this page? My followed internal links are very high compared with sites I am comparing against, some sites only have 1 internal followed link - is this possible? Have they simply no followed all the rest on that page?

Hi I work on an ecommerce site and wondered if anyone had tested grid view vs. list view on product listing pages? We use list view, but I think grid view might work better. Thanks

Hi A while back I was told that using the display:none tag to hide content you want minimised is bad for onpage SEO - is this the case? It's not that we want to hide it from Google, we just don't want it taking up a huge amount of space on product pages. I have found some of these on our site, and want to know how bad they are. Is the content under the tag going to be ignored? Thank you

Hey I know the importance of both onsite & offsite, primarily with regard to outreach/content/social. One thing I am trying to determine at the moment, is how much do I invest in offsite. My current focus is to improve our onpage content on product pages, which is taking some time as we have a small team. But I also know our backlinks need to improve. I'm just struggling on where to spend my time. Finish the onsite stuff by section first, or try to do a bit of both onsite/offsite at the same time?

Hi We have a number of sister sites across Europe - the sites are under a different domain name, but have a very similar layout & product offering. When looking at duplicate content, they are flagged as being a moderate risk with similar content - we don't duplicate product content, however it's similar. We also link to them in the footer in a drop down - not anchor text links - however this is still seen by Google. I don't think I'll be able to remove links to our sister companies, but should I implement the Href lang if the sites are slightly different? Or find another way to link to them? Here's an example http://www.key.co.uk/en/key & https://www.manutan.fr/fr/maf

Hi We have a number of sister companies and link to them via a drop down in the footer - are these links as dangerous as anchor text links?

Hi I have a couple of questions regarding the best way to optimise SKU pages on a large ecommerce site. At the moment we have 2 landing pages per product - one is the primary landing page with no SKU, the other includes the SKU in the URL so our sales people & customers can find it when using the search facility on the site. The SKU landing page has a canonical pointing to the primary page as they're duplicates. Is this the best way? Or is it better to have the one page with the SKU in the URL? Also, we have loads of products with the very similar product descriptions, I am working on trying to include a unique paragraph or few sentences on these to improve the content - how dangerous is the duplicate content within your own site? I know its best to have totally unique content, but it won't be possible on a site with thousands of products and a small team. At the moment I am trying to prioritise the products to update. Thank you 🙂

Hi I wondered if there's a tool to analyse duplicate content - within your own site or on external sites, but that you can upload the URL's you want to check in bulk? I used Copyscape a while ago, but don't remember this having a bulk feature? Thank you!

Hi I work on SEO for an ecommerce site and wanted to find out how important it is to optimise all images with alt tags. We have alt tags in place, however have not optimised descriptions for the following example images: Front of cupboard Back of cupboard Side of cupboard etc Is this dangerous for SEO if these images all have the same alt tag? We have thousands of products so it would be a huge job to update these, but if it's crucial for SEO we can work through our priorities. Thank you!