Welcome to the Q&A Forum

All Great Comments, and Don't forget the basics such as.

1. Setup a Google Account with marketing@domain.com
2. Setup Google Webmaster Tools
3. Setup Bing Webmaster Tools
4. Upload Google,  MSN verification HTML Code
5. Build a Google /sitemap.xml  file and upload then submit it to Google
6. Signup for Google Analytics and setup tracking code on each page for tracking
7. Setup Funnels within Google Analytics for tracking conversions
8. Run a Server Check to test headers to make sure that the server is not a virtual server, blacklisted server
9. Run Xenu for Broken Links, work to get any links fixed
10. Web page title, description and heading tags.
11. Develop a list for where the Company can improve content based upon the discovery of low hanging fruit “keywords”
12. Run Competitor Analysis Reports to help understand how to improve rankings
13. Build a robots.txt file to put in the root of the website
14. Run keyword list and find other opportunities for rankings
15. Run Reports to determine back links
16. Run Reports on competition back links and look for areas we can leverage for expansion of external linking
17. Add to Google Maps
18. Add to Bing Maps
19. Test with SEOMOZ Tools
20. Run a report to find possible industry related forums as well other sites to post on for driving more traffic and related links
21. Setup 301 redirect for website to go to www
22. Setup Twitter profile
23. Setup Facebook Page
24. Setup Youtube Channel
25. Setup a Google + Page

This is just a Phase 1 List there are so many other things to think about, focus on your visitors and content, watch your visitors and tweak it based on behavior. Look at your bounce rates, Time on site, ETC.

Great Points webfeatseo,

I went to the website and at first blush I did not see what I expected to see such as scraped content or duplicate content. I did not get too deep but one suggestion would be to review all of your page content and use something like plagium checker as well SEOMOZ tools such as the On-Page Report Card tool also maybe run the SEO Web Crawler to find any possible issues.

I did run a quick scan with Copyscape and it did find your content on other sites but not too bad but it maybe work getting the pro version to check deeper

http://www.copyscape.com/?q=http%3A%2F%2Fwww.nlpca.com%2F

Also I ran a test with Xenu site scan and it found a lot of broken links with 403, 301, 302, 404 Errors.

It also looks like you have a lot of outbound links from this domain.

Other items found:

Broken page-local links (also named 'anchors', 'fragment identifiers'): http://www.nlpca.com/DCweb/Interesting_NLP_Sites.html#null  anchor occurs multiple timeshttp://www.nlpca.com/DCweb/Interesting_NLP_Sites.html#US  not found

Again this is just a quick review I hope this helps....

Good Points, Steven... Also did you build a new Google Sitemap.xml file to submit to Google as well build an .htaccess file for 301 redirects for old no longer URL' s to forward the new pages.

Check your Google Webmaster Tools for any errors, alerts and or 404 pages.

You came to the right place, you will find a ton of very talented marketers within this group. I just checked out your website http://www.butterflycraze.com it looks like you have spent some time working on it.

If you like you can private message me though my account profile and I can get more details on what you are looking to accomplish..

Thx

I think I found a few things that you can focus on first.. Do a quick search with a free tool called Xenu and I just and the tool and it finding a ton of broken links, pages that are no longer active. You will wan't to go through and clean those up first. Since it gives a bad visitor experience when the find something that maybe helpful and they click the link and it is dead... You can keep visitors on your site just by making this change.

The crazy thing is Xenu crawled 5886 URL's ???? Do you have that many pages? IF not you maybe having some database issues.

Another thing that may have you in the dump is from the Panda updates with low content to page ratio with this like below, as it looks like from the sitemap I ran you have a ton of these..

http://www.dentaldepartures.com/dentists/mexico/cabo+san+lucas

that then goes to this page for more details:

http://www.dentaldepartures.com/dentists/mexico/cabo+san+lucas/cabo+san+lucas+dental

I hope this helps, just food for thought.

If they are two entirly different bands and you are not using the same content I would say break it out into it's own so you can develop the reputation for it and you could say sister company of Brand A.

Sub domains are more for stuff like video.domain.com but I have seen more companies break it out.

Now if this is just another service offering I would find a way to include it somewhere in your main domain to reduce confusion.

It sounds like you are doing everything you can at this moment to get back to the rankings you once saw.

? Have you set up Google Webmaster Tools Yet?

As for your question about a campaign are you bidding on keywords? And is this where you are seeing the flux? If so I would check your landing page quality score to see what Google Rates that landing page and as well find a way to increase and improve the page for better conversion opportunities.

I also noticed you are not using the FREE Google Analytics tool so you can track this type of information that will give you a better idea of what your visitors are doing and where they came from.

Last you mentioned that this is a new website, and with that you will see traffic flux until a few months goes buy for a permanent position however when I say permanent it is dependent on your freshness of content and quality of all.. You will need links and in time those will come, however first focus on User Experience and then you can really start going after the SEO type factors.

I hope this helps a bit.

Personally I would say that a +1 to an article that is relevant would be more important because it brings attention to that article and we have seen Google now listing +1 pages in the index based on the search query. As well if that friend has others in their Google+ profile if they are logged in and search and see that persons photo they are more likely to click giving a better CTR opp.

I can see where the writer is going however Google will crawl anything it just not rank it unless it has relevance enough to push past the freshness algo, if that was true how could some of these basic social posts rank with little content. Thin content is only one of thousands of parts to the algo.

Excellent Point Casey Kluver,

Building links is not like it used to be, as Casey pointed out SEOMOZ and many other sites depending on the topic can develop a ton of links and they did not even have to chase them or ask for them they just showed up, mainly because of what they do and how well they do it.

No take a car dealership that maybe a bit harder to get links for than say an automotive review site with articles on hot new items for the car or truck. Maybe they have controversial topics about a manufacture and a computer issue causing car accidents.  Or you can even take Politics where someone said something that people did not agree on you may see a huge flux of push on that.

I hate to say it but build good quality content and links will come, when you do build good content then you can push out teasers to others on Facebook, Google+ and such and people will then share those articles with others. Google is looking for natural link patterns so yes if you get to many links from low quality building such as link exchanges and blast blogs with spam or tons of links back in forums and directories those may not help as much as someone really saying hey check this out.

I hope this helps.

webfeatseo is correct, don't try to stuff the keyword as that used to work a long time ago however things have changed a ton in the last few months. Jump out to Google Keyword Suggestion tool and pull a search up for that exact keyword you are wanting to try and rank for and then build a list of other related keywords that you can pull from to build with that you can build a theme based article that readers are going to understand and want to read.

Don't worry to much about how many times you use a word focus on the content you are writing. another good tool I found when writing articles is inboundwriter also SEOMOZ has a great tool that can help you analyze the page for accuracy called **On-Page Report Card **found on the http://www.seomoz.org/tools page.

I hope this helps.

First off, you have a very nice website as I am also an avid angler. I do agree with EGOL as you can build unique content for different cities, for one of my sites I promote the bass industry however I can target areas via lake location in different metros. Do you have only one launch point for your service or many? another thing you could do is partner with tackle shops within your target areas and the reference them in your article with the metro making that page include that location you are targeting.

Or you could develop a contest for the best fishing photo in that metro all in all there are many ideas on how you can get listed for these types of metro keywords related to your industry..

One person that you could learn form would be Wil Reynolds as he spoke about this stuff in one of his seminars http://www.youtube.com/watch?feature=player_detailpage&v=hSQ0DZdSDMI#t=368s

You can also reference his last blog post on SEOMOZ

http://www.seomoz.org/blog/never-worry-about-an-algorithm-update-again-a-history

All very good stuff, and welcome to SEOMOZ there is a ton of experts in hear to help.

Hope this gave you some ideas and get your gears working.