Welcome to the Q&A Forum

Zack10 are you ranking on other terms still or is it just this kw?

Good Points, Steven... Also did you build a new Google Sitemap.xml file to submit to Google as well build an .htaccess file for 301 redirects for old no longer URL' s to forward the new pages.

Check your Google Webmaster Tools for any errors, alerts and or 404 pages.

I think I found a few things that you can focus on first.. Do a quick search with a free tool called Xenu and I just and the tool and it finding a ton of broken links, pages that are no longer active. You will wan't to go through and clean those up first. Since it gives a bad visitor experience when the find something that maybe helpful and they click the link and it is dead... You can keep visitors on your site just by making this change.

The crazy thing is Xenu crawled 5886 URL's ???? Do you have that many pages? IF not you maybe having some database issues.

Another thing that may have you in the dump is from the Panda updates with low content to page ratio with this like below, as it looks like from the sitemap I ran you have a ton of these..

http://www.dentaldepartures.com/dentists/mexico/cabo+san+lucas

that then goes to this page for more details:

http://www.dentaldepartures.com/dentists/mexico/cabo+san+lucas/cabo+san+lucas+dental

I hope this helps, just food for thought.

Just got finished reading the dialog, you mentioned landing pages that use to rank and they do not now.. Can you direct us to one of those landing pages that had in the past gernerated leads?

THx

You came to the right place, you will find a ton of very talented marketers within this group. I just checked out your website http://www.butterflycraze.com it looks like you have spent some time working on it.

If you like you can private message me though my account profile and I can get more details on what you are looking to accomplish..

Thx

The question I would ask is "What does your Analytics say?: First Review Like the others said, make sure if you are ranking now for them as well if they are bringing converting traffic... Keep them, if they are not ranking figure out why and maybe look for answers vs. just blowing them out...

GREAT Comments Guys... We all do not really understand where Google is headed but they are cleaning up the directory very aggressively within the last few months. Updates are always going to happen, but without looking at your own data things begin to be cloudy and people make the wrong descision based on thing said in all of these SEO articles around the web.

TEST TEST TEST..

Thx Donnie for the reply, I see your point however for some reason these guys are ranking above others in the same space... It reminds me of the LockSmith Spam but in a different way..

Yes, they are over optimizing but the algo has not done anything about this.. I am a white hat SEO and don't believe in following this technique..

I found a company I posted in the past that did the samething and found it ranks.

http://www.seomoz.org/q/has-anyone-had-experience-with-nsphere-net

I have a competitor that ranks in Google Search for a Top Dollar Keyword in the organic rankings with the normal result, however just below that it shows another result that contains the Local City Name followed by their business name.

In the URL they have domain.com > Local

and below the description data it shows a map for a totally different location as this competitor only has one location...

Once clicking on the link I found that it has everything in the title, description and h1 and body content in footer that talks about the local area but not their product.

and when you click the breadcrumbs you can go back to a directory of all the other cities and states they are targeting with doorway pages with the same layout however the anchor text is cityname+keyword

How are they getting away with this?

Thx Nakul,

the product is for printed products such as banners, so breaking it down via nitch maybe able to narrow down the options for the customer when looking for such things as a wedding banner and we would of course have no duplicate content, titles, etc .....

I now that microsites have been frowned upon by may marketers as well like by many marketers.

One of my ideas is say you have many different products on one website but sometimes it is a bit difficult to really find.

We have built an shopping cart that allows our vendors to build a store and use the cart as their own but running off our servers.

What if you take that and combine it with an affiliate marketing strategy but could control the content for each site.

Let's say we build a site themed for Weddings and only had those products available in the cart for that theme and it catered information about the product for use for Weddings.

Another example would be Baseball: We did the same concept with the shopping cart only having the baseball products on that site.

We would provide the details that this is powered by the main company and is a sister site.

Could this type of idea be beneficial to extend our products for people looking for the product via nitch vs just random?

No link would go back to the main site as it would be it's own site.

I am calling a microsite only because it is like one in combination of an affiliate site but without a tracking code link but a place where the customer can buy directly from without leaving the site.

I just watched the video from Barry Schwartz talking about the new Update to come with the Google Algo.

Video of his Friday Post: http://www.youtube.com/watch?v=fJqSPT2NXdA

I have also started reading on Webmasterworld on this topic:

http://www.webmasterworld.com/google/4429947.htm

What do you think Google has in the list of changes?

I am looking into building a mobile version for my website, knowing that Google Likes Google should I stick with using their mobile building tool or build something from scratch in Dreamweaver?

How to optimize for Google Mobile?

Thx

This has been an on-going topic all over the web and I agree, realistically there are now real qualified SEO Certifications yet other than PPC and such from the engines. However even with a certification that is no reason to choose one or the other it comes down to the work. What did you do and what can you do? I only point out Bruce Clay's because of the difficulty of the test I have taken others and passed however this was like taking my MCSE test but with a twist, plus you are to uphold the standards Bruce has put forth with his certification .. If any of the certified are caught spamming they will loose their certification as well as many other criteria where as other just give you the cert if you pass WOOPY  I like his morals and love the refresher courses to keep up to date with technology. With any certification, you can be a book worm and pass the test but can you really do the work? That is the question!

Robert, like I said sometimes I enjoy these calls because it helps me know what is out there to help others avoid. As for certifications I think Market Motive is one of the leaders out their currently I prefer my Bruce Clay Cert for many factors, One being Code of Conduct and Code of Ethics. Plus being trained by one of the best in the industry is always a plus with refresher courses.. However it comes down to what we do for our customers in making sure we are doing the best we can do all the time by not taking shortcuts that can harm a company. Certs are great but testimonials of happy clients saying ya such and such has really turned our online business around and we are making $$$ more than we did without the help.

It sounds like you are doing everything you can at this moment to get back to the rankings you once saw.

? Have you set up Google Webmaster Tools Yet?

As for your question about a campaign are you bidding on keywords? And is this where you are seeing the flux? If so I would check your landing page quality score to see what Google Rates that landing page and as well find a way to increase and improve the page for better conversion opportunities.

I also noticed you are not using the FREE Google Analytics tool so you can track this type of information that will give you a better idea of what your visitors are doing and where they came from.

Last you mentioned that this is a new website, and with that you will see traffic flux until a few months goes buy for a permanent position however when I say permanent it is dependent on your freshness of content and quality of all.. You will need links and in time those will come, however first focus on User Experience and then you can really start going after the SEO type factors.

I hope this helps a bit.

This company annzoseo keeps calling to get me to jump on to their SEO package that would guarantee me top rankings on the keywords I currently bid on with Google Adwords.. I really love these kind of calls because it is so much fun to probe and see how they do things.. I did a basic crawl for the site and sure enough they are ranking for specific keywords they mentioned in their phone call. However if you do a deeper search you will find tons of directory links that are like an never ending loop of links from forums and web site testing tools where it places a URL.

The call was dropped after I spoke to a tech and asked more questions about the process of getting links, etc.

When I reviewed some of their customer testimonials from a normal perspective things look great however when you dig a bit deeper you see the problem for the customers.

Example:

/case/first-rate-plumbing-.html

I took to first company listed .. The keyword they brag about is "emergency plumbing services in colorado springs"

however they are not found on the first page anymore yet they claim it on their site at the same notion. The site firstrateplumbing-heating dot com does not even show up now after the recent updates from Google from what I can imagine based on the low quality and number of outbound links.

Their sales team is contacting anyone who is advertising in the Google Adwords Program claiming that you are only getting 20% of all the traffic on the web.. However before they make these comments they should at least look at the website they are calling to see other things that company is already doing well with.

I was blown away from this call, so I dug deeper and found these types of links for their company.

Not only when you search for this company it has poor results however going to the second page I found a great link from

Complaints, Reviews - Fraud SEO company it has a few companies complaining about the service... I am shocked, as an SEO myself to see companies out on the web taking companies hard earned cash and giving them noting in return but a possibility they may be flagged one day for spammy techniques that don't work anymore.

Ok Ok, I feel like I am writing a novel here but I just wanted to get the word out about these types of slick oil SEO firms that pollute the industry and make the rest of us all look bad.

Oh and I forgot they push they are certified by seocertification.org thats cool because All I have to do is pay some money and I am in... NICE

I can keep going on with this site as a perfect example and examine more however, I would be curious on what the Group could dig up on this company..

IT would be a FUN little Project to help protect and educate other company owners not to get their company in a pickle with people like this...Sorry If I pissed anyone off.

Corey, I saw this yesterday and posted it on my Google+ page however I tried your search and it is still this way even today... You would think that Google would have fixed that blooper already.

Great Points webfeatseo,

I went to the website and at first blush I did not see what I expected to see such as scraped content or duplicate content. I did not get too deep but one suggestion would be to review all of your page content and use something like plagium checker as well SEOMOZ tools such as the On-Page Report Card tool also maybe run the SEO Web Crawler to find any possible issues.

I did run a quick scan with Copyscape and it did find your content on other sites but not too bad but it maybe work getting the pro version to check deeper

http://www.copyscape.com/?q=http%3A%2F%2Fwww.nlpca.com%2F

Also I ran a test with Xenu site scan and it found a lot of broken links with 403, 301, 302, 404 Errors.

It also looks like you have a lot of outbound links from this domain.

Other items found:

Broken page-local links (also named 'anchors', 'fragment identifiers'): http://www.nlpca.com/DCweb/Interesting_NLP_Sites.html#null  anchor occurs multiple timeshttp://www.nlpca.com/DCweb/Interesting_NLP_Sites.html#US  not found

Again this is just a quick review I hope this helps....

If they are two entirly different bands and you are not using the same content I would say break it out into it's own so you can develop the reputation for it and you could say sister company of Brand A.

Sub domains are more for stuff like video.domain.com but I have seen more companies break it out.

Now if this is just another service offering I would find a way to include it somewhere in your main domain to reduce confusion.

Excellent Point Casey Kluver,

Building links is not like it used to be, as Casey pointed out SEOMOZ and many other sites depending on the topic can develop a ton of links and they did not even have to chase them or ask for them they just showed up, mainly because of what they do and how well they do it.

No take a car dealership that maybe a bit harder to get links for than say an automotive review site with articles on hot new items for the car or truck. Maybe they have controversial topics about a manufacture and a computer issue causing car accidents.  Or you can even take Politics where someone said something that people did not agree on you may see a huge flux of push on that.

I hate to say it but build good quality content and links will come, when you do build good content then you can push out teasers to others on Facebook, Google+ and such and people will then share those articles with others. Google is looking for natural link patterns so yes if you get to many links from low quality building such as link exchanges and blast blogs with spam or tons of links back in forums and directories those may not help as much as someone really saying hey check this out.

I hope this helps.

I agree, I used to promote a company doing Internet Security and if you do a search for both in Google.

• Internet Security = 243,000,000 other results
• InternetSecurity = 135,000,000 other results

it will say did you mean. You will also see less searches for this... Personally I would break it up, Google will show the result but you will have more luck with that word broken up other words words are fine put together such as halfprice vs half price.

Hope this helps.

Personally I would say that a +1 to an article that is relevant would be more important because it brings attention to that article and we have seen Google now listing +1 pages in the index based on the search query. As well if that friend has others in their Google+ profile if they are logged in and search and see that persons photo they are more likely to click giving a better CTR opp.

webfeatseo is correct, don't try to stuff the keyword as that used to work a long time ago however things have changed a ton in the last few months. Jump out to Google Keyword Suggestion tool and pull a search up for that exact keyword you are wanting to try and rank for and then build a list of other related keywords that you can pull from to build with that you can build a theme based article that readers are going to understand and want to read.

Don't worry to much about how many times you use a word focus on the content you are writing. another good tool I found when writing articles is inboundwriter also SEOMOZ has a great tool that can help you analyze the page for accuracy called **On-Page Report Card **found on the http://www.seomoz.org/tools page.

I hope this helps.

Links can be a tricky thing however SEOMOZ really has some cool tools to figure this out such as LinkScape and others to determine where your domain is currently compared to your competitors. However that being said, I would not just focus on the links.. There are so many other aspects to getting good traffic and rankings, such as good content and a good product or service. Without those it is hard to get good quality links that will mater. The number of links used to matter and still have their value however if you focus on your core business and develop a quality site that keeps visitors engaged you will succeed much more than just looking for links.

Watch your bounce rates and your content find out what is working and what is not. Finding that perfect number will make you pull your hair out and will waste time when you could be doing better things for your site and company..

Wil Reynolds offered up some really good ideas as well down at the Affiliate Summit and its work taking the time to watch his seminar on YouTube.

http://www.youtube.com/watch?feature=player_detailpage&v=hSQ0DZdSDMI#t=368s

I hope this helps.

First off, you have a very nice website as I am also an avid angler. I do agree with EGOL as you can build unique content for different cities, for one of my sites I promote the bass industry however I can target areas via lake location in different metros. Do you have only one launch point for your service or many? another thing you could do is partner with tackle shops within your target areas and the reference them in your article with the metro making that page include that location you are targeting.

Or you could develop a contest for the best fishing photo in that metro all in all there are many ideas on how you can get listed for these types of metro keywords related to your industry..

One person that you could learn form would be Wil Reynolds as he spoke about this stuff in one of his seminars http://www.youtube.com/watch?feature=player_detailpage&v=hSQ0DZdSDMI#t=368s

You can also reference his last blog post on SEOMOZ

http://www.seomoz.org/blog/never-worry-about-an-algorithm-update-again-a-history

All very good stuff, and welcome to SEOMOZ there is a ton of experts in hear to help.

Hope this gave you some ideas and get your gears working.

We are always open to new advertising ops and just recieved an email from nsphere.net and I was wondering if anyone else had had experience with this company.

Thx

Will do, not sure what to expect... However I have had some emails talking about it and it does sound cool, however Engines come out all the time we will see if this one can live longer than all the others.

Looks, like I signed up months ago to be a BETA tester for a new search engine called

Volunia

Has anyone else heard about this engine? Just curious!

Thx

Has you eCommerce provider changed anything within this time? If you send me a link through my profile I will take a quick look and see what I can find.

I read in the Google+ Guidelines that running a contest, sweepstakes or other forms of contest is against the rules for Google+

However I have seen a few contests going such as share this with your friends to get entered to win.  How is Google enforcing this rule?

My company runs product giveaways each month on Facebook but I did not know if I would get banned for posting a link to it or building content around it on the Brand Page.

I figured I would ask before I get in trouble. Thx

All Great Comments, and Don't forget the basics such as.

1. Setup a Google Account with marketing@domain.com
2. Setup Google Webmaster Tools
3. Setup Bing Webmaster Tools
4. Upload Google,  MSN verification HTML Code
5. Build a Google /sitemap.xml  file and upload then submit it to Google
6. Signup for Google Analytics and setup tracking code on each page for tracking
7. Setup Funnels within Google Analytics for tracking conversions
8. Run a Server Check to test headers to make sure that the server is not a virtual server, blacklisted server
9. Run Xenu for Broken Links, work to get any links fixed
10. Web page title, description and heading tags.
11. Develop a list for where the Company can improve content based upon the discovery of low hanging fruit “keywords”
12. Run Competitor Analysis Reports to help understand how to improve rankings
13. Build a robots.txt file to put in the root of the website
14. Run keyword list and find other opportunities for rankings
15. Run Reports to determine back links
16. Run Reports on competition back links and look for areas we can leverage for expansion of external linking
17. Add to Google Maps
18. Add to Bing Maps
19. Test with SEOMOZ Tools
20. Run a report to find possible industry related forums as well other sites to post on for driving more traffic and related links
21. Setup 301 redirect for website to go to www
22. Setup Twitter profile
23. Setup Facebook Page
24. Setup Youtube Channel
25. Setup a Google + Page

This is just a Phase 1 List there are so many other things to think about, focus on your visitors and content, watch your visitors and tweak it based on behavior. Look at your bounce rates, Time on site, ETC.

I can see where the writer is going however Google will crawl anything it just not rank it unless it has relevance enough to push past the freshness algo, if that was true how could some of these basic social posts rank with little content. Thin content is only one of thousands of parts to the algo.

A few weeks ago Susan Moskwa and Maile Ohye spoke about this exact topic and Google's response to buying links... Their Answer was "YES" you can go ahead and purchase links from many of these agencies however it will not inflate your PR nor push any Juice to your website. The reason is because Google cannot shut down these companies however they can control the link juice from those links and downgrade the authority of the link at the same time it identifies new signals making Google aware of new branches of the link buy.

Personally You really do not want to get caught up in that Mess.

Link Building is a tricky thing these days since Google Caffeine as well as other Google Updates,  They are always getting smarter.

------------------------------

Referenced from Google Themselves

"The best way to get other sites to create relevant links to yours is to create unique, relevant content that can quickly gain popularity in the Internet community.."

More on this from Google Webmaster Tools

http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356

I hope this helps understand the RISK !

I agree, let Google re-index first and then re evaluate the situation.

That does not sound fun at all.... So you just changed the server, complete copy?

My first question would be other than the server did anything else change? Copy or URL's

My second question would be is the other server still up and live to the internet?

This is a tricky thing as we see the SERP Landscape change with Panda and other future updates. My rule of thumb has been to stay under the marker. When writing the Title and Description I see it going more of the direction of a Google Adwords Ad ...

Deliver a proposition to that customer just the same way you would in an Adwords Ad taking into consideration the landing page copy and bounce rate you see from that page. Fine Tune the Visitor Experience and it will return a gain in the future.

Hope this helps, this is just my 2 cents.

Quick Question, We all have heard that outbound links for affiliate marketing will be filtered via Panda however how does this work when using the Google Affiliate Network URL's?

Has anyone found different signals with using Google vs. Another Network?

We are in the process of building out a new website, it has been built in Drupal.

Within the scan report from SEOMOZ Crawl Diagnostics and it look like I have a duplicate content issue.

Example:

We sell Vinyl Banners so we have many different templates one can use from within our Online Banner Builder Tool.

We have broken them down via categories:

Issue: Duplicate Page Content

/categories/activities  has 9 other URLS associated this issue, I have many others but this one will work for an example.

Within this category we have multiple templates attached to this page.

Each of the templates do not need their own page however we use this to pull the templates into one page onto the activities landing page.

I am wondering if I need to nofollow, noindex each of those individule templates and just get the main top level category name indexed.

Or is there a better way to do this to minimize the impact of Panda?