Hi,
So I have quite a lot of data colelcted about my site now, regarding keyword research, page crawling and competitor research ect.
But I find myself second guessing myself about what I have done and what to do next.
I have done basic research for as many relevant keywords I could think of to my site, including branded and non branded terms.
If the main competitive keywords for my niche are very competitive, shall I start doing more research for long tail keywords and only try to rank for them?
Does is matter how many keywords I am doing research for?
Does is matter how many keywords I try to optimise for each webpage?
Are the amount of branded keywords I am researching skewing my results? As they are all ranked #1, but nearly all of the non branded keywords are much further down the list...
Once I have decided what keywords are worth trying to ranking for for each page, are the techniques to actually rank more highly for them - Title, H1 Tag, Description, Meta Data, Fresh Content and using the keywords on the page? Or are there more techniques I haven't heard of?
Under Keyword Rankings - I noticded that some of my keywords are directing to specific pages, like "Cavity Waxes" is directing to the URL ending in .com/cavity-waxes - How do you assign the keywords im researching to specific URLs? - Or does Moz do it automatically? As most of my keywords seem to be unassigned to any URL, is that because they are not ranking highly enough?
How do I best use the data collected through Moz? Good practices? Techniques? Tips and Tricks?
What is the best practice for finding potential link partners and asking them for mutual linking? Techniques for finding partners that are likely to link with us, but still provides link juice.
I must apologise for this long-winded set of questions, but these are troubling me!
Any help would be greatly appreciated,
Kind regards, Max Johnson